ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…Continue
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…Continue
Added by Philip Zelinger on March 2, 2014 at 3:51pm — No Comments
One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.
I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked…Continue
Added by Bill Cosgrove on February 18, 2014 at 9:57am — No Comments
Too many businesses are under the impression that they're golden with Google the moment they have their local business page buttoned up and verified - but they're forgetting about Google+.
I came across this scathing opinion piece on Facebook advertising and I'd like to share it with the community for discussion. I'm admittedly not extremely well versed on Facebook ads, but this video seems to make a clear and concise case for questioning the effectiveness of buying likes through sponsored ads. What do you think?
It's easy for us to take the high road and call it abysmal to utilize the strategy demonstrated below. We would never do it to two dealers, let alone dozens. We also understand the need to make a solution scalable for the sake of profits as we have worked for companies that…Continue
If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.
If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this…Continue
Added by Erin Ryan on February 5, 2014 at 1:00pm — No Comments
Added by Ken Leib on January 27, 2014 at 7:30pm — No Comments
PCG Digital Marketing is announcing their new Social Media Branding & Advertising packages. This tiered approach allows businesses to select the plan that works best for their social media needs.
The PCG Social Media team utilizes third party tools to create custom campaigns tailored to your audience. There is no proper “one size fits all” approach to social media. Fans of all pages differ and the…Continue
Added by Lisa Salabritas on January 25, 2014 at 8:30am — No Comments
Facebook Trending Feature
“Facebook Trending aggregates the headlines of the day, while Twitter Trending Topics check the pulse of the moment. Both have their uses.”- Josh Constine.…Continue
Added by Stephanie B on January 24, 2014 at 7:58am — No Comments
Every year around this time, dealerships find themselves making decisions about how to move forward with their marketing. The NADA Convention is often a starting point for the decision-making process; whether you go or not, the post-NADA whirlwind is a great time to grab the latest and greatest from the…Continue
Added by J.D. Rucker on January 23, 2014 at 2:30am — No Comments
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most…Continue
Added by Arvid Linde on January 21, 2014 at 10:59am — No Comments
If you are like me you spend a sizable portion of your day starring at analytics data. Admit it, you do. You want to know where you are effective. I can’t blame you. Recently I noticed a trend where the reach on my…Continue
Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile…Continue
Added by J.D. Rucker on January 13, 2014 at 4:20am — No Comments
Sure, who doesn’t, right? Good news! They can be yours for the absolute bargain price of $1,750. So, spend 50 times that amount, and you can instantly become the number one most-followed person on Twitter.
What could possibly go wrong?
Well, plenty. First of all, you’d be pouring your money down the toilet. There are …Continue
Added by Joseph Little on January 8, 2014 at 7:35am — No Comments
I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a…Continue
Added by J.D. Rucker on January 8, 2014 at 4:51am — No Comments
One of the most amazing parts of my job is spending time reading, watching, and testing the practices of others. It's conceivable that the true secret to my success over the years has less to do with creativity and more to do with listening and deciphering. You have to listen to the channels like Google…Continue