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All ADM Blog Posts Tagged 'social' (505)

Facebook, YouTube and Instagram Upgrades

Social Media News for the Week of July 27, 2015

Post by Kristin Huntley, Director of Marketing and Content

New Facebook Video…

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Added by Joseph Little on July 29, 2015 at 8:00am — 1 Comment

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion…

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Added by Brian Cox on July 20, 2015 at 6:00am — 1 Comment

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted,…

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Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 …

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Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…

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Added by Paul Moran on June 30, 2015 at 5:30am — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

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Added by David Metter on May 29, 2015 at 5:30am — No Comments

Social Media: Reciprocate Your Way To Increased Engagement

Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this,…

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Added by Paul Moran on May 29, 2015 at 5:30am — No Comments

Facebook Algorithm Changes: Why Your Customers Are the Solution

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…

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Added by Paul Moran on May 15, 2015 at 5:00am — No Comments

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…

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Added by sara callahan on May 13, 2015 at 6:00am — No Comments

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…

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Added by David Metter on May 5, 2015 at 5:30am — 1 Comment

Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your…

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Added by Jonathan Floyd on April 23, 2015 at 5:30am — 1 Comment

What Should You Blog About?

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Added by Jonathan Floyd on April 21, 2015 at 3:30pm — No Comments

The Most Important Piece of Social Media Content

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.

However, the content that most social media users really care about is user-generated content.…

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Added by Paul Moran on April 14, 2015 at 5:44am — No Comments

Keeping Your Dealership's Social Media Secure



Robert Allen, Social Media Specialist
by Robert Allen, Social Media Specialist

Would you give one of your employee’s full ownership of your dealership website?  Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…

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Added by CDK Global on April 8, 2015 at 9:00pm — No Comments

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…

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Added by sara callahan on April 8, 2015 at 5:30am — 1 Comment

Beginning Concepts Getting Seen On The Internet (SEO)

Beginning Concepts Getting Seen On The Internet (SEO)

Whether you are a auto dealer, contractor, doctor, attorney, mortgage…

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Added by Jonathan Floyd on April 8, 2015 at 5:00am — No Comments

Does Social Media Sell? A Harvard Professor Says No

An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.

Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…

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Added by Paul Moran on April 7, 2015 at 9:59am — 2 Comments

What Are The Nuts & Bolts Of Internet Marketing?

What Are The Nuts & Bolts Of Internet Marketing?

A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the…

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Added by Jonathan Floyd on April 1, 2015 at 5:30am — 1 Comment

Top Ten Blogs and News for Auto Dealers: March 14 - 20

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!



In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…

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Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments

Top Ten Blogs and News for Auto Dealers: March 7 - 13

Happy Friday, Auto Professionals!

As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!

In this edition of the Top Ten, learn why…

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Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments

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