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All ADM Blog Posts Tagged 'social' (449)

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do you Qualify?

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the…

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Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing…

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Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments

The Power of Podcasts for Social Marketing

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and…

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Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments

Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…

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Added by sara callahan on April 9, 2014 at 5:30am — 9 Comments

Social Media Matters Because Your Customers Do!

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.

I accept responsibility for providing proof of my performance. However, I…

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Added by Philip Zelinger on April 6, 2014 at 9:30am — 5 Comments

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.

Much of what we do in the car business comes with assumptions. We do things that…

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Added by J.D. Rucker on April 6, 2014 at 12:10am — 8 Comments

The Social Notwork

With Friends Like These

The social media snowball continues to gather momentum. Within the last two years, Facebook has acquired photo sharing capabilities, facial recognition software, speech translation apps, mobile instant messaging, and (most…

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Added by Stephen Jackson on April 3, 2014 at 8:30am — 2 Comments

Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…

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Added by Philip Zelinger on March 30, 2014 at 5:47pm — No Comments

Instagram Hits the 200 Million Mark for Active Users - Is Officially Huge

Technically, it was already pretty "huge" at 100 Million users, and then 150 Million, but to continue growing to the 200 Million mark brings it to a whole new level of enormous.

Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any…

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Added by Matthew Rogers on March 26, 2014 at 9:25am — 2 Comments

Winning Tips for Dealership Social Media Usage

Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.

Pick…

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Added by Andre Smith on March 25, 2014 at 2:09am — 2 Comments

Auto Dealers Shift From Brick & Mortar To Online Showrooms Powered By Social Marketing

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. 

The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…

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Added by Philip Zelinger on March 16, 2014 at 2:17pm — 3 Comments

Automotive Advertising Agencies Using Social Marketing Rely On Past, Present And Future Vendor Solutions

Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature.   The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their  common element; people like to do business with people that they like.…

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Added by Philip Zelinger on March 13, 2014 at 2:48pm — No Comments

The Selfie That Broke Records

Unless you’ve been living in a box for the past couple weeks, you’d undoubtedly heard about the now infamous selfie taken by Ellen DeGeneres during the 2014 Academy Awards. Ellen DeGeneres, who hosted the show, took a moment to compose a selfie in the audience with the likes of Jennifer Lawrence, Julia Roberts, Meryl Streep, Bradley Cooper, Kevin Spacey, Brad Pitt, and Angelina Jolie, amongst others. She then proceeded to ask viewers to retweet it. The results were…

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Added by sara callahan on March 12, 2014 at 10:22am — 1 Comment

Automotive Advertising Agencies Begrudgingly Shift To Social Marketing

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …

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Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments

Social Marketing Leverages Customer Relationships To Maximize R.O.I. For Auto Dealers

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

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Added by Philip Zelinger on March 6, 2014 at 3:47pm — 4 Comments

Social Marketing Starts At Home

Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business.  The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…

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Added by Philip Zelinger on March 2, 2014 at 2:51pm — No Comments

Facebook News Feed Tweaked: Tagged Pages Now Shown like Tagged People

One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.

Noticed by Association.

Put…

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Added by Louie Baur on February 27, 2014 at 11:05am — 5 Comments

The Dark Side of Social Media

I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked…

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Added by Bill Cosgrove on February 18, 2014 at 8:57am — No Comments

If You Think You can Ignore Google+ Forever - You're not Paying Attention!

Too many businesses are under the impression that they're golden with Google the moment they have their local business page buttoned up and verified - but they're forgetting about Google+.

A Hefty Dose of…

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Added by Louie Baur on February 15, 2014 at 7:28pm — 16 Comments

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