Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …Continue
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …Continue
Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments
The customers are the main pillars for the sustainability of any business.
Through the customers, businesses are able to generate income and profits. Without enough revenue, the businesses cannot survive in the market. This shows the importance of cultivating good customer relationships. Listed…
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…Continue
Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
Are you planning on going to a trade show this year?
So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts…Continue
Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…Continue
Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without…Continue
Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments
Enter your company name and phone at the link below and get your complimentary C.O.R.E. report. You’ll be able to instantly see exactly what customers see online about your business. It’s the first step to establishing a healthy online presence for your brand, attracting new…Continue
Added by Chris Snellgrove on December 28, 2016 at 5:40pm — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments
Chapter 3: What to Do What When You Get There
There are a few things you can do to make NADA100 a top-notch experience. If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game. If not, check out the…Continue
Added by Joey Little on December 21, 2016 at 10:56am — No Comments
This Week in Social Media
News for the Week of December 19
Instagram Releases Live Video for All U.S. Users
Instagram just announced they will be releasing…Continue
Added by Joey Little on December 20, 2016 at 11:30am — No Comments
We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition. Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…Continue
Added by Joey Little on December 19, 2016 at 10:53am — No Comments
Have you ever heard of Google Tag Manager?
If you haven’t, you’re losing customers!
There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to…Continue
Added by Paul Potratz on December 16, 2016 at 2:00pm — No Comments
Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.
The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency. Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…Continue
Added by Paul Potratz on December 14, 2016 at 10:39am — No Comments
This Week in Social Media
News for the Week of December 12
Instagram Adds New Comment Control Features
Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…Continue
Added by Joey Little on December 13, 2016 at 10:56am — No Comments
Chapter 2: What to Know Before You Go
So you’re all signed up to go to NADA100 and you’re counting down to January 26? (If you missed that whole registration thing, go…Continue
Added by Joey Little on December 12, 2016 at 8:05am — No Comments
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what…Continue
Added by Paul Potratz on December 9, 2016 at 10:30am — No Comments