Professional Community for Car Dealers, Automotive Marketers and Sales Managers
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Centre more than eighty percent of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000 a year) own smartphones. And they spend more time using them than desktops or…Continue
Added by Richard Walter on December 4, 2016 at 2:30am — No Comments
At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a…Continue
Added by Mike Gorun on January 14, 2016 at 4:49am — No Comments
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…Continue
Added by Joey Little on December 11, 2015 at 10:00am — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joey Little on November 12, 2015 at 10:02am — No Comments
Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.
Television has been a part of most people’s lives since…Continue
Added by Brian Cox on May 11, 2015 at 5:00am — No Comments
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
|by Bill Cress, Performance Improvement Consultant|
According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails…Continue
Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store. Then credit cards became an option, followed quickly by debit cards. And now, with technology changing seemingly overnight, two new payment options are becoming available to…Continue
Added by Mike Gorun on November 7, 2014 at 12:49pm — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result? For example, when cooking…
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
Dallas, TX –May 21, 2012 – RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…Continue
Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments
This webinar on Thursday, January 26, 2012 at 11:30 A.M. EST, 10:30 A.M. CENTRAL, 8:30 A.M. PACIFIC,is a must attend for dealers wishing to discover how to use the latest in mobile technology to turn their inventories faster and realize more profit. RedBumper, a new breed automotive inventory management company, was founded by inventory management pioneer, Bruce Thompson, former CEO and founder of American Auto Exchange (AAX). Thompson is credited for creating and pioneering the…Continue
Added by sara callahan on January 19, 2012 at 9:23am — No Comments
Dallas, TX – January 10, 2012 – RedBumper, (http://redbumper.com/) a new breed automotive inventory management company, today announced that it will unveil the first true mobile inventory management system at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6. The new system is entirely Smartphone-centric and enables auto dealers to achieve faster turns, higher profits and volume sales,…Continue
Added by sara callahan on January 10, 2012 at 6:57am — No Comments
A few more days and we will say finally Good Bye to 2011 and a hopeful "Hello 2012". With blog posts, articles and predictions all over the net on "what will bring 2012", I wanted to focus on one "item" you should definitively have on your Resolution List 2012...
- M O B I L E M A R K E T I N G -
With an enormous increase of consumers upgrading from regular cell phones to smartphone devices (31% of 271 million phone subscribers using now smart devices [Nielsen…Continue
Added by VJ on December 28, 2011 at 9:00am — No Comments
Apple announced this week that their App Store reached a landmark 10 Billion downloads. From a digital marketing point of view is this good news? Does it validate the app space or diminish it as an opportunity?
If you do the math, total iPhone sales in the last 2 years (average hardware life cycle) are 60 million units and total iPad sales in 2010 were about 10 million units. That is 70 million units total, or an average of 143 apps per active device (assuming older iPhone…Continue
Added by Stan Bradbury on January 25, 2011 at 1:47pm — No Comments