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All ADM Blog Posts Tagged 'site' (49)


Influencer
“Thank You” email gets the highest open rate

While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a lead or for an appointment with your dealership will have the highest open rate of anything you send that customer.…

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Added by Larry Bruce on February 28, 2010 at 3:42pm — No Comments


Influencer
4 Tips for Advertising on Facebook

There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article “How to advertise on Facebook” was interesting but basic. The following is my version.



On Facebook your competition isn’t other business owners it’s the litany of status…

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Added by Larry Bruce on February 5, 2010 at 2:42am — 10 Comments


Influencer
Begin With the End in Mind – Conversion Rate Optimization (CRO)

Those who follow me on twitter (@pcmguy) have seen me tweet this probably multiple times. “Google commodities everything” this is a quote from @jeffjarvis book “What Would Google Do?” for those of you that haven’t read it you should do so as soon as possible.



Along these same lines I recently heard a great analogy about search… Continue

Added by Larry Bruce on January 31, 2010 at 11:13pm — No Comments


Influencer
Web 3.0 Tools and how they might apply to your business

Web 3.0 is all about recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time. Identifying some broad trends that dominate the new crop of Web tools and services which are in tune with the next generation of the web - Web 3.0 site and how these applications may impact your business.



Mobile applications have long been… Continue

Added by Larry Bruce on January 19, 2010 at 10:40pm — 1 Comment


Influencer
CRM and Social Media are totally separate topics…What the…!?

Wednesday I caught a Tweet from Alex Snyder on CRM “Why hasn’t CRM sold more cars”. I was glad to see someone writing about something other than Social Media and I even email that to Alex.

All the hype and I am not using that term in a bad way here, just as a description for the industries obsession with Social Media. Whit all the Social Media hype it was… Continue

Added by Larry Bruce on January 1, 2010 at 6:20am — 18 Comments

Site Maps Make All the Difference in Automotive SEO

Despite the changes in search, technology, and online marketing techniques, some of the old school tactics of a couple years ago still hold plenty of value when it comes to today's automotive SEO and have the potential to help make your website a success. The site map is one of those tried and true tools that have remained a crucial element for any website, even despite rapid changes in design, development, and… Continue

Added by David on June 4, 2009 at 1:16pm — 4 Comments


Dealer
Captalize on your own website - (video preview available)



Click HERE for video



When contacting dealerships and dealer groups I have noticed an interesting trend. This trend is NOT display what the manufacturer ends up spending millions on every month....advertising incentives and rebates on TV, radio and print.



When researching dealer sites we have noticed about 80% of dealer sites are not posting current incentive and rebate… Continue

Added by Nick on January 29, 2009 at 8:30am — No Comments

Is Your Dealerships Link Profile A Toxic Mess?

Links links and more links something every website desires, especially in the dealership world where it is difficult to obtain high quality links. In many early link building campaigns where quantity still ruled over quality a lot of crummy link profiles were created. Now, to explain what a link profile is, that is basically the list of websites linking to yours, what pages they are linking to, where the links are coming from and the anchor text used in the link. If you are not familiar with… Continue

Added by Indie Results on November 11, 2008 at 9:00pm — No Comments

Micro-Sites: Gain More Online Traffic by Scott Haugen

Here is another great article I found in the new Digital Dealer Magazine talking about how Micro Sites can be a benifit to your store!



The meteoric rise in gas prices from an average of $2 a gallon to over $4 a gallon has caused a dramatic shift in our industry. Manufacturers are rushing to bring fuel-efficient cars to market as consumers elevate gas mileage to the top of their vehicle “must have” lists. This is a situation ripe with opportunity for your dealership. Although… Continue

Added by Alvin Newton on September 15, 2008 at 3:41pm — No Comments

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