Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.
As I research dealership websites…Continue
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments
Having run my own brick and mortar businesses for a number of years I am very familiar with the ebb and flow of customers and their spending habits. I have always tracked sales, customer count, costs and how effective my marketing has been. Whenever I noticed any kind of downturn I immediately looked for answers.
If I were to have had an unexpected downturn in the last month or so I would have been scratching my head wondering why just like many of you may be doing right now. One of…
Added by Reg Proctor on June 12, 2012 at 12:56am — No Comments
Fort Lauderdale, FL – January 30th, 2012 – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s products, ShowProSM, powered by HookLogic. ShowPro is an incentive marketing program that offers consumers a $25 gift card for showing up at a particular…Continue
Added by Holly Forsberg on January 30, 2012 at 7:59am — No Comments
Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…Continue
Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments
You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!
I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…Continue
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using…Continue
Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.
However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…Continue
“The only thing you’ll will need is crowd control”
That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for…Continue
It has been suggested that we start an #automarketing tweet chat. So as is my fashion I just went ahead and did it.
Please join us every Wednesday 12pm to 1pm CST (Central Time) for #AutoMarketing Tweet Chat. This is your chance to engage with some of the most talented and…Continue
Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.
Added by Larry Bruce on December 21, 2010 at 7:30am — No Comments
A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.” In that post I said that many dealers are getting microsites, which is good; however they are getting them for the wrong reasons, and that’s bad. I don't see a lot of strategy behind most microsite initiatives and, to be honest, there are more than a few vendors selling them with no strategy at…Continue
I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding the recent ATC acquisitions and their implications on dealers and this discussion has morphed into how to measure ATC, Cars and eBay Motors as classified listing services.…Continue
Monday morning I am sitting at my computer with my peripheral vision on my twitter feed when I see @jimziegler tweet “Alpha dog is on the point”. Now I have seen this tweet before and not really thought about it too much until someone tweets back “jim what is the point?” Now to set this up for you people that haven’t sold cars in a dealership before the point is a place on the lot usually around…Continue
We were all taught the 10 step road to a sale when we were little in the car business.
Step 1 – Meet and Greet: Walk confidently up to your…Continue
Added by Larry Bruce on November 20, 2010 at 1:58am — No Comments
This is a short post because you need to read every one of the 32 proclamations in this Manifesto. Then think before you post or comment ever again.
Proclamation #1 - There are tools. There are people who use the tools. And then …Continue
For the past 2 days I have been in debate on dealerrefresh about online marketing numbers and conversion. It appears that my comments on what a website should convert at have…Continue
Digital Dealer was again a great venue this year. For those that wanted my slide deck and for those that couldn't make here is my presentation.
After reviewing 35 hours of people searching for car online on video we came to some shocking revelations that dispell a lot of myths we have been told over the years about how, where and why people shop online for a car.
Happy to answer any question about this slide deck.
You shouldn’t spend money on advertising to new people if your current visitors aren’t converting, period. Ask yourself this question: Would you spend $100,000.00 more on advertising knowing you only have one salesperson who’s closing ratio is less than 10%?…Continue
Let me get straight to the point and list the ways paying for dealer ratings is a rip-off: