Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In times where technology is all among us, where the internet has taken a whole lot of advertising space and become the No. 1 medium for advertising, there are still some older, let’s say traditional ways to advertise. When I say „older, traditional ways“, I think of TV, Radio, Newspapers. Offcourse, advertising via digital signage is surely one of them.
Almost every business needs to advertise, either to promote a brand, a product or raise awareness, advertising is crucial in order…Continue
Added by Thomas F. Jung on January 21, 2019 at 4:58am — No Comments
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give up.
And, far too often that…Continue
Added by John Wingle on September 6, 2018 at 7:14am — No Comments
I am sure many of you are familiar with the sad fate of Toys R Us.
But, do you remember how it originated it’s online journey? In…
Added by John Wingle on August 29, 2018 at 7:00am — No Comments
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.
When it comes to your lot, focus on the identity and branding of your specific dealership and/or group by defining and…Continue
Added by John Wingle on August 22, 2018 at 6:43am — No Comments
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure!
I have been in this space for a while and seen…Continue
Added by John Wingle on August 17, 2018 at 7:09am — No Comments
Back in Ancient China advertising was usually oral, whereas in Ancient Egypt papyrus was used for writing sales messages or posters which promoted a…Continue
Added by Thomas F. Jung on July 5, 2018 at 3:00am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. In fact, digital signage is for everybody, not just big dealerships and businesses. Being automated with OEM’s specials, your internal service, parts and…Continue
Added by Thomas F. Jung on July 13, 2017 at 1:30am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. In fact, digital signage is…Continue
Added by Thomas F. Jung on July 12, 2017 at 6:01am — No Comments
In the digital era, digital signage plays a bigger role than traditional promotion options. In fact, some studies have shown that it is even more influential than TV or the Internet.
Having in mind such a huge impact it may have on your car dealership customers, we have conducted a small research and drawn up a list of…Continue
Added by Thomas F. Jung on May 31, 2017 at 5:40am — No Comments
The biggest benefit of digital signage, according to a survey of Digital Signage Today is improved customer experience and improving customer experience is AdvantageTec ’s focus.
With 2017 Digital Signage Expo being just around the corner, we have decided to give DS some thought and see…Continue
Added by Thomas F. Jung on March 24, 2017 at 4:00am — No Comments
WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM
MIAMI, FL (June 20, 2013) – Warren Henry Auto Group (warrenhenryauto.com) is pleased to announce the selection of the Digital Dealership System (digitaldealershipsystem.com) to provide digital signage and…Continue
Added by Todd Katcher on June 24, 2013 at 10:30am — No Comments