Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
One of the biggest mistakes many business professionals make once they get back from a business convention, expo or conference, is not having a…Continue
Added by Josh Whitlatch on April 6, 2016 at 10:30am — No Comments
If I had to guess, at some point this year you will be attending some sort of conference, seminar, or event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. The way you see…Continue
Added by Josh Whitlatch on February 23, 2016 at 7:19am — No Comments
Party's Over...Time for Change!
If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count. Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership. Where do you begin? How do you quickly get leadership and employee buy-in? What’s the best way to…Continue
Added by Kristin Huntley on October 21, 2015 at 1:30pm — No Comments
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I…Continue
Added by David Metter on August 24, 2015 at 5:30am — No Comments
Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.
Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.…Continue
ActivEngage’s good friend Jeff Kershner wrote a DealerRefresh post way back in 2008 called The ROI of an NADA Booth Model. Hilarious and creative, the blog is half mathematical formula for determining your “booth model conversion ratio” and half love note to a vAuto model named Andrea. We love Jeff’s style.
But with NADA right around the corner, it might…Continue
As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the…Continue
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right…Continue
Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments
Just wanted to share this news and my friends and fellow ADM marketing professionals. Team Steenman has been awarded the contract to handle this year's Portland International Auto Show at the Oregon Convention Center Jan 2013 Our campaign plans include new a website, video digital and social and of course traditional radio and TV ads, print and outdoor.
Added by Ed Steenman on November 15, 2012 at 5:11pm — No Comments