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All ADM Blog Posts Tagged 'show' (11)


Influencer
3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…

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Added by David Metter on April 18, 2016 at 1:45pm — No Comments


Vendor
What the heck do I do AFTER a conference, expo, or convention??

One of the biggest mistakes many business professionals make once they get back from a business convention, expo or conference, is not having a…

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Added by Josh Whitlatch on April 6, 2016 at 10:30am — No Comments


Vendor
How to steal the show at your next expo, conference, or trade show

If I had to guess, at some point this year you will be attending some sort of conference, seminar, or event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. The way you see…

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Added by Josh Whitlatch on February 23, 2016 at 7:19am — No Comments


Vendor
GPS for Navigating Change After the Show

Party's Over...Time for Change! 

If you and your team have attended one or both of the automotive marketing conferences this October, you might be trying to decide how to make that investment of time and resources count.  Maybe you’re considering implementing a new system, or even just a set of new ideas or processes, at your dealership.  Where do you begin? How do you quickly get leadership and employee buy-in? What’s the best way to…

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Added by Kristin Huntley on October 21, 2015 at 1:30pm — No Comments


Influencer
8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

 

I thought I…

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Added by David Metter on August 24, 2015 at 5:30am — No Comments


Influencer
Who Wants A Truck? Jimmy Fallon Does!

Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.

 

Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.…

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Added by Richard Holland on March 13, 2014 at 4:00am — 2 Comments

Hey Auto Vendors! Your Booth Babes Aren't Helping

describe the image ActivEngage’s good friend Jeff Kershner wrote a DealerRefresh post way back in 2008 called The ROI of an NADA Booth Model. Hilarious and creative, the blog is half mathematical formula for determining your “booth model conversion ratio” and half love note to a vAuto model named Andrea. We love Jeff’s style.

But with NADA right around the corner, it might…

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Added by Stephen Jackson on January 22, 2014 at 12:12pm — 12 Comments


Influencer
Four Lessons Shark Week Can Teach Us About Loyalty

As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the…

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Added by Richard Holland on August 8, 2013 at 6:26am — 2 Comments


Influencer
Automotive Myth Busting: One Size Fits All Advertising

It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?

Before you continue reading this article, do me a favor right…

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Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments

Steenman awarded contract for 2013 Portland International Auto Show

Just wanted to share this news and my friends and fellow ADM marketing professionals.  Team Steenman has been awarded the contract to handle this year's Portland International Auto Show at the Oregon Convention Center Jan 2013  Our campaign plans include new a website, video digital and social and of course traditional radio and TV ads, print and outdoor.

Added by Ed Steenman on November 15, 2012 at 5:11pm — No Comments


Influencer
New Products Always Save Us! Right? Hello?

One of the things that typically drives the auto world is new cars, major redesigns and other aesthetic updates that shout "I've got the newest one" to family, friends, coworkers and the world. This week the LA Auto Show hits and hopefully the traffic will too.



If SEMA and LAAS are strong indicators of what's to come, hopefully it's a good sign. SEMA attendance and exhibitor counts were down but it was still extremely busy and took me 15 minutes to cross from the end of the North… Continue

Added by Gary May on November 14, 2008 at 5:30pm — 1 Comment

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