Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments
When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer…
Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments
While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today. The…
ContinueAdded by Timmy D. James on April 13, 2015 at 6:00am — No Comments
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles. You were a superstar if you were also doing these things for…
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car shopping process. This is where the important skill of…
Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments
In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. Mr. Beane hypothesized that…
Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership in the evenings, when the lot was closed to avoid “being…
Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments
As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional pleasure that results from that…
Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments
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Automotive Digital Marketing
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Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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