Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Blog Posts Tagged 'shopping' (94)

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…

Continue

Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments

Are Consumers Ready for a Completely Out-of-Dealership Experience?

A recent news report on CNBC claims that 75 percent of Americans regularly shops online at Amazon.com.

That online shopping trend is carrying over to automotive sales, according to a survey by Chase, which says that 47 percent of Americans would be…

Continue

Added by CPI Results on March 3, 2018 at 10:57am — No Comments

TagRail™ Announces Market Scan and F&I Express Integrations, Enables VIN-Specific, Penny-Perfect Online F&I Shopping on its New Digital Retail Platform

DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.

 

Now TagRail’s platform provides…

Continue

Added by Jim Leman on February 14, 2018 at 11:30am — No Comments

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from their Livingrooms to Dealers’ Showrooms

TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.

It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…

Continue

Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments

Do You Want E-Contracting or Not? Decide Already!

Much progress has been made…

Continue

Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments

Are You Throwing Customers Away Due to Lack of Communication Channels?

I was …

Continue

Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments

Car Shopping: How to Find the Perfect Car for Your Budget

When looking to get a new car, it is important to consider a few important things. You will want to consider things such as the type of car you need, the cost of ownership, the price, fuel economy, and reliability. Finding out about these things will enable you to make a…

Continue

Added by Lizzie Weakley on September 25, 2017 at 2:25pm — No Comments

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked…

Continue

Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments

Mobile is the future of car shopping

Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new…

Continue

Added by Thomas F. Jung on May 30, 2017 at 6:33am — No Comments

Car Shopping? 3 Effective Tools to Help You Find the Perfect Automobile

The internet has revolutionized the way we shop and there may be no greater benefit to consumers than online tools available for car shopping. There was a time when you had to choose between spend countless hours traveling from dealership to dealership to…

Continue

Added by Lizzie Weakley on March 2, 2017 at 10:00am — No Comments

The Future of Car Buying is Mobile

The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…

Continue

Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments

Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

 

As the Internet…

Continue

Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments

Power Minute #14: Growing Usage of Safety Technologies

Growing usage of safety technologies in new vehicles continues to contribute to increasing vehicle appeal.

What does this mean for today's dealers?

Watch…

Continue

Added by Kris Rosychuk on August 16, 2016 at 11:42am — No Comments

Shoppers Speak Out: 5 Things That Are More Important Than Price

When shopping for anything, especially big-ticket items like cars, shoppers compare prices.

It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…

Continue

Added by Joey Little on July 1, 2016 at 7:30am — No Comments

5 Ways to Find the Right Car for you

If you are getting ready for your first car, then you probably have no idea where to start. The excitement of buying a vehicle is probably overwhelming you into a frozen state of mind. All you know is that you need to find the right car so you don’t get stuck with something disappointing. The following are five tips that you can use to find a car that is right for you:

1. Write a List of Qualities That You Desire

The first step in the process of finding a car that is…

Continue

Added by Lizzie Weakley on April 24, 2016 at 12:00pm — No Comments


Influencer
Instant ‘Local Business’ Employee Car Purchasing Benefits Program?

Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…

Continue

Added by Joe Orr on March 24, 2016 at 6:19am — No Comments

Power Minute #2: New-vehicle Buyers' Reason for Purchase vs. Avoid

Today's new-vehicle buyers are considering fewer and shopping fewer dealers. What are the reasons for these shoppers to purchase vs. avoid?

Watch this video >

Learn more…

Continue

Added by Kris Rosychuk on March 8, 2016 at 7:00am — No Comments

Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…

Continue

Added by Joey Little on December 11, 2015 at 10:00am — No Comments

The Cross-Device Shopping Journey: Part II

Bridging the Cross-Device Gap

For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…

Continue

Added by Joey Little on November 13, 2015 at 12:06pm — No Comments

Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will…

Continue

Added by Joey Little on November 9, 2015 at 12:30pm — 1 Comment

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service