Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month.
“It was disappointing to see the details of the…Continue
Added by John Sternal on October 31, 2014 at 9:32am — No Comments
When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…Continue
Added by Brian Cox on October 27, 2014 at 5:00am — No Comments
Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…Continue
Added by John Sternal on October 20, 2014 at 2:34pm — No Comments
Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.
“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows a growing number of car and truck lease deals offered for less than $150 per month. What's more, a few cars are even offered for less than $120 per month. The deals arrive as leasing continues to grow in popularity for consumers and dealerships.
The Chevrolet Cruze LT and the Ford Focus SE are both offered at $119 monthly in their current October Wantalease.com lease deals, highlighting…
Added by John Sternal on October 14, 2014 at 7:18am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease.
The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8%…
Added by John Sternal on October 9, 2014 at 9:35am — No Comments
The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address…Continue
The VALUE OF DVS CUSTOMER
I get the Boston Globe newspaper every day. I’ve been reading it since I was old enough to read. Friends of mine who are fellow members of the New England Motor Press Association write for the Autos section.
Being a car guy of sorts, I own more cars than I…Continue
If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips.
It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…Continue
Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments
In the world of online matchmaking, women express their inner feelings through their online ads more so than men. In the world of online “car matchmaking”, not so much. An analysis of gender-specific online “car ads” by national car leasing marketplace, Swapalease.com, finds that men are more expressive when it comes to details of the cars they’re trying to pair up with others.
The nationwide online marketplace helps match people wanting out of their car lease with others around…
Added by John Sternal on September 30, 2014 at 10:30am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month.
Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to…
Added by John Sternal on September 24, 2014 at 1:49pm — No Comments
Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year! Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue, grab the Autos section of the Sunday newspaper and start doing some homework.
Usually, they’d start with the model. “Hmmm, it needs to fit me, the wife…Continue
Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments
Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.
Compact SUVs and all Pickup trucks have held strong pricing positions through the…
Added by John Sternal on September 16, 2014 at 6:57am — No Comments
Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:
Added by John Sternal on September 9, 2014 at 9:10am — No Comments
When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:
Added by John Sternal on September 3, 2014 at 8:06am — No Comments
In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…Continue
When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.
An online survey was presented to more than 1,000 drivers…
Added by John Sternal on August 27, 2014 at 12:47pm — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…Continue
Added by John Sternal on August 27, 2014 at 11:15am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.
Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…
Added by John Sternal on August 19, 2014 at 8:22am — No Comments
Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.” As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in. In the past, most consumers would visit the dealership…Continue
Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments