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All ADM Blog Posts Tagged 'shopping' (35)

How to Use Video to Sell More Cars and Add Eight Leisurely Weekend Days to your Life

Back in the bad old days of car sales, if someone planned to buy a car, the first thing he or she’d do is… put off the process for three months to a year!  Finally, when the old beater started costing far more to fix than the monthly payments on a new car, they’d pick up a copy of the Consumer Reports annual new car issue,  grab the Autos section of the Sunday newspaper and start doing some homework.

Usually, they’d start with the model.  “Hmmm, it needs to fit me, the wife…

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Added by Jim Barisano on September 16, 2014 at 1:16pm — No Comments

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the…

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Added by John Sternal on September 16, 2014 at 6:57am — No Comments

Time For National Pre-Leased Program?

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:

  • The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levels
  • Industry insiders say…
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Added by John Sternal on September 9, 2014 at 9:10am — No Comments

In Leasing, U.S. Car Dealers Should Follow Canada's Lead

When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:

  • Higher lease penetration rate in Canada, upwards of 40% on many vehicles (cars are also more expensive there)
  • Leasing transfers…
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Added by John Sternal on September 3, 2014 at 8:06am — No Comments

Using Moneyball Strategies to Win the Content Marketing Game

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane…

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Added by Timmy D. James on September 2, 2014 at 5:00am — 1 Comment

WOMEN CAR SHOPPERS GROWING MORE COMFORTABLE NEGOTIATING

When it comes to negotiating with a car dealer, what’s the comfort level of men and women? Swapalease.com, the nation’s largest online car lease marketplace, was interested to take the pulse of car shoppers around the country. According to their findings, women are now warming up to the negotiation process. Click here to see the complete findings.



An online survey was presented to more than 1,000 drivers…

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Added by John Sternal on August 27, 2014 at 12:47pm — No Comments

BUICK & TOYOTA HIGHLIGHT BEST LABOR DAY LEASE DEALS ON WANTALEASE.COM

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says Buick and Toyota highlight some of the best car lease deals leading up to the Labor Day auto sales. The Toyota RAV4 and Avalon lease offers have fallen -15.6% and -12.1%, respectively, since July. Meanwhile, the Buick Regal Premium and Lacrosse lease offers represent some of the most aggressive deals for national customers on the site. Click…

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Added by John Sternal on August 27, 2014 at 11:15am — No Comments

CAR LEASE CREDIT APPROVALS REACH NEW HIGH FOR THE YEAR DESPITE SUBPRIME INCREASE

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of July were 81.0%, the highest monthly level of the year and reversing a trend that saw continuous decline since January largely due to an increase in the number of SubPrime credit applicants.



Despite the high marks in July, Swapalease.com attributes the growing number of credit declines in 2014 to a rising number of car lease shoppers with SubPrime credit profiles seeking…

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Added by John Sternal on August 19, 2014 at 8:22am — No Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…

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Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments

WHY IT MAKES MORE FINANCIAL SENSE TO LEASE THAN OWN A CAR

From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart.



The three different scenarios included financing…

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Added by John Sternal on August 5, 2014 at 8:26am — 1 Comment

WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Online shopping for purchasing a car has never been more popular. But what about if you want to compare leases through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.



Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease.…

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Added by John Sternal on July 23, 2014 at 7:01am — No Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

GM LEASE DEALS SHOW LARGEST PRICE JUMPS AND PRICE DECLINES ENTERING JULY

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…

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Added by John Sternal on July 9, 2014 at 2:05pm — No Comments

Toyota's Focus On 24-Month Lease Terms

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:

      "Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds and fuller used-car inventories down the road. At Toyota…

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Added by John Sternal on July 1, 2014 at 10:12am — No Comments

Car Lease Credit Approvals Reach New Low for the Year

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%.

Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and April…

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Added by John Sternal on June 25, 2014 at 6:16am — No Comments

Insurance Premiums Cause People To Change Their Car?

Swapalease.com works with thousands of people each year looking to escape their lease contract before end of term for a variety of reasons. For the most part, people look to escape simply because they can no longer afford to make the payments, they’re bored and ready for something different, or they’ve had a change in their lifestyle (new baby on the way).



But a new crop of reasons has started to gain traction from drivers across the country. While many of these reasons are…

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Added by John Sternal on June 19, 2014 at 10:05am — 1 Comment

GM RECALLS HAVE LITTLE EFFECT ON PEER-TO-PEER VEHICLE TRANSACTIONS

Swapalease.com, the nation’s largest car lease marketplace, released its latest report on vehicle incentives from May, and one particular area stood out: Despite all the attention on recalls, few GM brands are currently listed with a cash incentive.

Cash incentives are a normal practice in the world of automotive sales, but what makes this report different is that the Swapalease.com marketplace involves person-to-person transactions. According to incentives data from May listings,…

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Added by John Sternal on June 10, 2014 at 6:01am — No Comments

Best Graduation Gift: Getting Rid of A Car

Help grads get rid of their car.



According to the National Retail Federation, Americans are on track to spend over $4.7 billion in cash, gift cards, clothing and electronics for graduates this year. They're also facing a still-tough job market. Today’s crop of new B.A.s are staring at roughly 8.5 percent unemployment and 16.8 percent underemployment, according to the…

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Added by John Sternal on June 4, 2014 at 11:59am — No Comments

Consumers Breaking Car Lease Contracts Hits Near-Record Pace

Swapalease.com, the nation’s largest car lease marketplace, says its customers continue to escape their car leases at a near-record pace. According to data from April listings, car lease drivers in April planned to escape their lease contracts 15.3 months into their lease, slightly off the record pace set back in January of 13.9 months.



Based on lease contracts with an average term of 36 months, the current pace of exit continues to expedite in pace. Prior to 2014, the average…

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Added by John Sternal on May 22, 2014 at 8:18am — 1 Comment

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