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All ADM Blog Posts Tagged 'shopping' (69)

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…

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Added by David Metter on May 12, 2015 at 10:51am — No Comments

The Millennial Mistake: Detroit’s Absence From Hollywood

Swapalease.com executives recently analyzed the difference in how Hollywood leverages cars today versus during the 1970s and ‘80s. The difference is obvious.



During the 1970s and ‘80s, Hollywood went to great lengths to showcase iconic cars and trucks in popular TV shows and movies.

  • The A-Team van
  • Magnum P.I.’s Ferrari
  • Smokey and the Bandit’s Trans-Am
  • Herbie The Love Bug



Since the late 1990s,…

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Added by John Sternal on April 29, 2015 at 8:02am — No Comments

Uber Costs vs. Low Mileage Lease

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?



There has been some…

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Added by John Sternal on April 22, 2015 at 6:30am — No Comments

Swapalease Selects WeGoLook for Lease Transfer Auto Inspections

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers.

Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.



WeGoLook announces it has…

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Added by John Sternal on April 15, 2015 at 7:30am — No Comments

CAR LEASE CREDIT APPROVALS SEE LOWEST NUMBERS SO FAR IN 2015

Volatility Remains for Lease Applicants Due to Increased Attention on Secondary Market

 

CINCINNATI, OHIO (April 14, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for March tumbled to just 60.0% of lease transfer applicants, with the 2015 average off the average healthy pace at just 63.4%.

 

Lease credit approval volatility has been apparent over the last six months, with every other month surging above or below…

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Added by John Sternal on April 14, 2015 at 6:16am — 1 Comment

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…

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Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments

Trucks Add Fuel To Lease Fire

Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck…

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Added by John Sternal on February 20, 2015 at 1:30pm — No Comments

SWAPALEASE.COM COLOR ANALYSIS: TODAY’S CARS ARE 50 SHADES OF GREY

CINCINNATI, OHIO (January 28, 2015) – In truth, there may not be 50 different shades, but 80% of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family (including white and black). Swapalease.com, the nation’s largest car lease marketplace, analyzed colors of its entire online ecosystem and discovered that the grayscale dominates the automotive landscape.



Specifically, the colors black (31.4%), white (19.6%), silver (13.1%), dark grey (9.1%) and grey…

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Added by John Sternal on January 28, 2015 at 6:37am — No Comments

2014 LEASE CREDIT APPROVALS FINISHED WITH TURBULENT APPROVAL LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.



“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of…

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Added by John Sternal on January 22, 2015 at 6:48am — No Comments

Still Healthy Demand For Some Smaller Cars Despite Low Gas Prices

Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.



The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for…

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Added by John Sternal on January 20, 2015 at 12:17pm — No Comments

Active And Moving Ahead

Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very…

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Added by Black Book on January 19, 2015 at 8:47am — No Comments

TV Shows Have Made Us Better Car Negotiators

Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.



54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).

However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…

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Added by John Sternal on January 14, 2015 at 1:33pm — No Comments

SURVEY: AMERICANS WANT USED CAR AND TRUCK LEASE OPTIONS

Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.



One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…

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Added by John Sternal on January 8, 2015 at 1:45pm — No Comments

END-OF-YEAR LEASE DEALS; MONTHLY PAYMENT MINDSET FUEL RISING LEASE CREDIT APPROVALS ENTERING DECEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during November continued to increase, fueling even more end-of-year momentum for lease applications and vehicle exchange rates. November saw an approvals rate of 84.2%, the second-highest monthly lease approvals rate during 2014 (August saw 85.7%).



The monthly approvals rate was driven by early holiday lease campaigns and offers, with a rising number of lessees exchanging vehicles from brands…

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Added by John Sternal on December 17, 2014 at 8:07am — No Comments

BIGGEST MISPERCEPTION WHEN SHOPPING FOR AN END-OF-YEAR CAR LEASE: OUTGOING MODEL YEAR IS CHEAPER

Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. However, an analysis by nationwide car lease marketplace, Swapalease.com, shows consumers can often get a better lease deal if they opt for the incoming model year, even in December when end-of-year negotiating heats up.

 

For example, consumers can lease a 2015 Toyota Camry for $293.71 per month, compared to a new 2014 model priced at $319.22. A 2015 Chevrolet…

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Added by John Sternal on December 15, 2014 at 11:23am — No Comments

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…

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Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments

HOW EFFECTIVE ARE THE LUXURY “DECEMBER TO REMEMBER” AUTO CAMPAIGNS?

Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.



Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…

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Added by John Sternal on December 4, 2014 at 4:22pm — No Comments

LEASE CREDIT APPROVALS RISE AHEAD OF THE BUSY HOLIDAY LUXURY AUTO CAMPAIGNS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during October rebounded to a rate of 74.1%, compared with 64.5% in September. Roughly three out of every four lease applicants were approved in October, an important indicator given the continued popularity of car and truck leases.



Year to date, Swapalease.com has recorded a lease credit approval rate of 68.6%, just shy of the 70% rate that is considered normal in the marketplace. Over the…

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Added by John Sternal on November 18, 2014 at 5:59am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…

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Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments

Most Tesla Lease Exchanges Will Happen In First 4-8 Months

Under Tesla's new program, lessees have the option to return their Model S within the first three months if they are unsatisfied. Scot Hall from Swapalease.com believes many will take advantage of an early out, but not within the first three months of vehicle possession. Tesla is playing a slight role in this decision, disqualifying drivers from immediately leasing another Tesla if they do return in the three-month window.



However, a closer look at luxury lease exchange trends on…

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Added by John Sternal on November 13, 2014 at 11:08am — No Comments

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