Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Purchasing a car can often feel incredibly overwhelming and hard.
There are so many choices out there. Vehicles are major commitments that people rely on for years and years at a time, too. If you’re looking to simplify the car shopping process in a big way, you should take…
Added by Rachelle Wilber on July 10, 2018 at 7:00am — No Comments
Saint Petersburg, FL July 9, 2018 –…Continue
Added by John Wingle on July 9, 2018 at 6:30am — No Comments
To stay top-of-mind with your customers, you need to keep in touch.
If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…
Added by Scott Kane on June 25, 2018 at 6:30am — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.
The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that…Continue
Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…Continue
Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments
That online shopping trend is carrying over to automotive sales, according to a survey by Chase, which says that 47 percent of Americans would be…Continue
Added by CPI Results on March 3, 2018 at 10:57am — No Comments
DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.
Now TagRail’s platform provides…Continue
Added by Jim Leman on February 14, 2018 at 11:30am — No Comments
TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.
It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…
Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments
Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments
Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments
When looking to get a new car, it is important to consider a few important things. You will want to consider things such as the type of car you need, the cost of ownership, the price, fuel economy, and reliability. Finding out about these things will enable you to make a…Continue
Added by Lizzie Weakley on September 25, 2017 at 2:25pm — No Comments
Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments
Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new…Continue
Added by Thomas F. Jung on May 30, 2017 at 6:33am — No Comments
The internet has revolutionized the way we shop and there may be no greater benefit to consumers than online tools available for car shopping. There was a time when you had to choose between spend countless hours traveling from dealership to dealership to…Continue
Added by Lizzie Weakley on March 2, 2017 at 10:00am — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…Continue
Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
Growing usage of safety technologies in new vehicles continues to contribute to increasing vehicle appeal.
What does this mean for today's dealers?Continue
Added by Kris Rosychuk on August 16, 2016 at 11:42am — No Comments
It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…Continue
Added by Joey Little on July 1, 2016 at 7:30am — No Comments
If you are getting ready for your first car, then you probably have no idea where to start. The excitement of buying a vehicle is probably overwhelming you into a frozen state of mind. All you know is that you need to find the right car so you don’t get stuck with something disappointing. The following are five tips that you can use to find a car that is right for you:
1. Write a List of Qualities That You Desire
The first step in the process of finding a car that is…Continue
Added by Lizzie Weakley on April 24, 2016 at 12:00pm — No Comments
Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…Continue
Added by Joe Orr on March 24, 2016 at 6:19am — No Comments