Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…Continue
It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.
Two years ago, Internet sales leads were gaining on…Continue
Added by Manny Luna on July 27, 2014 at 10:30pm — No Comments
One of J.D. Rucker’s outstanding blog postscame across my desk the other day and fueled lots of discussion in the ActivEngage offices. J.D. says that he sees way too many chat providers asking for lead info right off the bat - and we’ve found that this is one of the most destructive things you could do in a conversation. Asking for contact…Continue
Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities
This is a video I shot on site at a Major KIA Dealership in…Continue
Added by Sean V. Bradley on January 1, 2014 at 9:59am — No Comments
As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are. Research reveals that effective Internet advertising not only provides dealers with greater reach to car…Continue
Added by J.R. Batchelor on June 13, 2013 at 9:13pm — No Comments
J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.
According to Jon Osborn, research director at…Continue
Added by Ralph Paglia on September 13, 2011 at 8:35pm — No Comments
Added by Philip Zelinger on July 22, 2008 at 11:30am — No Comments
Added by Philip Zelinger on July 16, 2008 at 6:07am — No Comments