Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Blog Posts Tagged 'shoppers' (23)

When It Comes to Service the Sky Should NOT be the Limit

For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…

Continue

Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments

The Top 5 Research Activities of Online Car Shoppers

If it is time to get a new-to-you car, then you will want to do your research.

There are plenty of sources available to help you. Here are some things you will want to research…

Continue

Added by Hannah Whittenly on May 3, 2018 at 8:30am — No Comments

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is…
Continue

Added by Anne Fleming on December 6, 2017 at 12:00pm — No Comments

The Answer to Future Service Business: Technology & Convenience

According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year…

Continue

Added by Tim Clay on April 26, 2017 at 7:00am — No Comments

How Is Your Business Making a Difference? Your Customers Want to Know.

Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.

 

Cause-based efforts…

Continue

Added by Mike Gorun on January 17, 2017 at 5:32am — No Comments

Digital Car Buyers Mean More Showroom Traffic, Not Less

There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.

 

However, some dealers are afraid to adopt…

Continue

Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments

Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…

Continue

Added by Joey Little on December 11, 2015 at 10:00am — No Comments

The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…

Continue

Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment

Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …

Continue

Added by Joey Little on November 25, 2015 at 4:00pm — No Comments

Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…

Continue

Added by Joey Little on November 18, 2015 at 8:00am — No Comments

Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…

Continue

Added by Joey Little on November 17, 2015 at 2:12pm — No Comments

Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will…

Continue

Added by Joey Little on November 9, 2015 at 12:30pm — 1 Comment

Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives

Understanding Why the Youngest Car-Buying Generation is so Important

You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…

Continue

Added by Joey Little on November 5, 2015 at 1:00pm — No Comments

10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.…

Continue

Added by Joey Little on November 3, 2015 at 11:57am — No Comments

Do You Know How Many Website Visitors You Get Late at Night?

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…

Continue

Added by Jeffery Sterns on October 8, 2014 at 1:36am — 1 Comment

Chat and the Human Connection

describe the image One of J.D. Rucker’s outstanding blog postscame across my desk the other day and fueled lots of discussion in the ActivEngage offices. J.D. says that he sees way too many chat providers asking for lead info right off the bat - and we’ve found that this is one of the most destructive things you could do in a conversation. Asking for contact…

Continue

Added by Stephen Jackson on March 20, 2014 at 8:09am — 6 Comments


Influencer
Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities

http://www.automotivedigitaltraining.com 856-546-2440 

Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities 

This is a video I shot on site at a Major KIA Dealership in…

Continue

Added by Sean V. Bradley on January 1, 2014 at 9:59am — No Comments


Influencer
You Must Fish Where The Fish Are!!

As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are.  Research reveals that effective Internet advertising not only provides dealers with greater reach to car…

Continue

Added by J.R. Batchelor on June 13, 2013 at 9:13pm — No Comments

J.D. POWER: Shoppers look @ MORE new car models; avoid Hybrid / Electric

J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.

According to Jon Osborn, research director at…

Continue

Added by Big Tom LaPointe on January 30, 2013 at 10:30pm — 3 Comments

Web lets shoppers do the math, helps sell Finance and Insurance

Q&A: Web lets shoppers do the math, helps sell F&I

 



      Ralph…
Continue

Added by Ralph Paglia on September 13, 2011 at 8:35pm — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service