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All ADM Blog Posts Tagged 'shoppers' (18)


Influencer
Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…

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Added by Joey Little on December 11, 2015 at 10:00am — No Comments


Influencer
The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…

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Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment


Influencer
Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …

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Added by Joey Little on November 25, 2015 at 4:00pm — No Comments


Influencer
Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…

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Added by Joey Little on November 18, 2015 at 8:00am — No Comments


Influencer
Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…

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Added by Joey Little on November 17, 2015 at 2:12pm — No Comments


Influencer
Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will…

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Added by Joey Little on November 9, 2015 at 12:30pm — 1 Comment


Influencer
Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives

Understanding Why the Youngest Car-Buying Generation is so Important

You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…

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Added by Joey Little on November 5, 2015 at 1:00pm — No Comments


Influencer
10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.…

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Added by Joey Little on November 3, 2015 at 11:57am — No Comments


Influencer
Do You Know How Many Website Visitors You Get Late at Night?

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…

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Added by Jeffery Sterns on October 8, 2014 at 1:36am — 1 Comment


Influencer
Dealers' phones ring again ~ Rise in calls spurs more sales training!

It's back to the future for car shoppers, who now much prefer to contact dealerships with an old-fashioned phone call rather than via the Internet.

Two years ago, Internet sales leads were gaining on…

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Added by Manny Luna on July 27, 2014 at 10:30pm — No Comments

Chat and the Human Connection

describe the image One of J.D. Rucker’s outstanding blog postscame across my desk the other day and fueled lots of discussion in the ActivEngage offices. J.D. says that he sees way too many chat providers asking for lead info right off the bat - and we’ve found that this is one of the most destructive things you could do in a conversation. Asking for contact…

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Added by Stephen Jackson on March 20, 2014 at 8:09am — 6 Comments

Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities

http://www.automotivedigitaltraining.com 856-546-2440 

Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities 

This is a video I shot on site at a Major KIA Dealership in…

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Added by Sean V. Bradley on January 1, 2014 at 9:59am — No Comments


Influencer
You Must Fish Where The Fish Are!!

As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are.  Research reveals that effective Internet advertising not only provides dealers with greater reach to car…

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Added by J.R. Batchelor on June 13, 2013 at 9:13pm — No Comments


Influencer
J.D. POWER: Shoppers look @ MORE new car models; avoid Hybrid / Electric

J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.

According to Jon Osborn, research director at…

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Added by Big Tom LaPointe on January 30, 2013 at 10:30pm — 3 Comments

Web lets shoppers do the math, helps sell Finance and Insurance

Q&A: Web lets shoppers do the math, helps sell F&I

 



      Ralph…
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Added by Ralph Paglia on September 13, 2011 at 8:35pm — No Comments


Influencer
Study: 75% Of Car Shoppers Get Info On Web

A new survey has found that more car shoppers are using the Internet to research their cars before going shopping.



According to the J.D. Power and Associates 2008 New Autoshopper.com study, 75 percent of new-vehicle buyers in 2008 are using the Internet during their shopping process, up from 70 percent last year. The jump marks the largest year-over-year increase in online shopping since 2001.



"The current economic environment,… Continue

Added by Jennifer Schrader on October 17, 2008 at 3:00pm — 5 Comments


Influencer
AdAgencyOnline.Net - Automotive Advertising “Dealer Spotlight” Features Gaudin Ford

Automotive advertising agencies regularly tune into blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on the FREE automotive advertising resource portal – www.adagencyonline.net – to share best practices. The “Lunch With Phil” show regularly scheduled for tomorrow, July 23rd between 12:00 Noon EST and 12:30 PM EST has been replaced with a… Continue

Added by Philip Zelinger on July 22, 2008 at 11:30am — No Comments


Influencer
AdAgencyOnline.Net Promotes Automotive Advertising Through SmartWomenBuyCars.Com

Automotive advertising agencies have always recognized the need to craft an automotive advertising message that recognizes and respects the expectations of women car shoppers but until now they had no easy way to deliver it. AdAgencyOnline.Net solved the problem for their affiliated automotive advertising agencies and auto dealer clients by becoming the agency of record for a new social networking site for women –… Continue

Added by Philip Zelinger on July 16, 2008 at 6:07am — No Comments

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