Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to… Continue
Added by Doug Van Sach on December 20, 2019 at 7:02am —
If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of 38 auto parts eCommerce website builders and platforms.
Added by Jon Hedges on November 11, 2019 at 11:30am —
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and… Continue
Added by Michia Rohrssen on April 25, 2019 at 7:36am —
The biggest driver of customer satisfaction today is speed.
As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are… Continue
Added by Jim Flint on March 26, 2019 at 7:00am —
In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into… Continue
Added by Jeff Giere on March 8, 2019 at 7:00am —
As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously… Continue
Added by Kate Spangler on January 8, 2019 at 6:59am —
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing… Continue
Added by Brett Sutherlin on November 30, 2018 at 7:25am —
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they… Continue
Added by Steve White on November 19, 2018 at 7:11am —
Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months
CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.8% approval rate in… Continue
Added by John Sternal on October 16, 2018 at 6:30am —
When it comes to sales and service transactions in the retail automotive industry, a main… Continue
Added by Chris Miller on September 27, 2018 at 7:30am —
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper from a business that promised it to be of the highest… Continue
Added by Todd Smith on September 6, 2018 at 7:04am —
Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.
For dealerships, customer information is only the beginning of… Continue
Added by Todd Smith on August 10, 2018 at 8:39am —
Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through… Continue
Added by Timmy D. James on January 12, 2018 at 6:51am —
According to Autotrader’s recent Car Buyer of the Future study, only 17 out of 4,002 people prefer the current car-buying process. And the rest? They want some major changes. For those dealers who take the time to appeal to today’s auto consumers, the wins will quickly add…
Added by Larisa Bedgood on April 14, 2016 at 12:18pm —
|by James Fabin, Sr. Product Marketing Manager
Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your… Continue
Added by CDK Global on August 20, 2014 at 9:00am —
It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites. In fact, according to JD Power, 55 percent of all car buyers in 2012 did all of… Continue
Added by Myril Shaw on August 30, 2013 at 6:49am —
I thought you'd find the below report useful.
Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors
SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to Edmunds.com, the premier resource for car…
Added by Stephanie Mar on June 13, 2013 at 10:00am —
Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's auto shopper. I will highlight four points from the latest Google… Continue
Added by Brian Pasch on September 19, 2012 at 1:30pm —
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:
According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet… Continue
Added by Aaron Hassen on July 30, 2012 at 9:29am —
DMEautomotive releases service market loyalty white paper and new demographic findings:
- Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
- Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
- Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
Added by Crystal Hartwell on March 5, 2012 at 6:01am —