Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'shopper' (9)

How to Sell with VIN Activity

James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…


Added by CDK Global on August 20, 2014 at 9:00am — 2 Comments

You Never Saw Them Coming – Engaging Online Buyers Who Don’t Submit

It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites.  In fact, according to JD…


Added by Myril Shaw on August 30, 2013 at 6:49am — No Comments Report Sheds New Light on Car Shopping Trends and Behaviors

Hi all,
I thought you'd find the below report useful. 
Steph Report Sheds New Light on Car Shopping Trends and Behaviors

SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to, the premier resource for car…


Added by Stephanie Mar on June 13, 2013 at 10:00am — No Comments

Latest Google Car Shopper Research Impacts Dealer Marketing Strategies

Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…


Added by Brian Pasch on September 19, 2012 at 1:30pm — 3 Comments

Is Your Dealership Ready for the Real-Time Shopper? (Courtesy of Ed Parkinson & Dealer Marketing Magazine)

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:


According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…


Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments

New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…

Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

Why the Gen Y is in the driver's seat & way we need to "Pay Attention"..!

Why the Gen Y is in the driver’s seat & why we need to pay attention!

Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”  

Place your seat in an upright position and think again! You may end up kicking your own rear down the road.

A study was…


Added by Jennifer Schrader on July 14, 2011 at 6:00am — 1 Comment

Two Industry Firsts from izmocars: Unprecedented Trim-Level Vehicle Image Accuracy plus Vehicle Animation Support for iPhone and iPad

izmostudio’s color-correct, trim-level interior and exterior vehicle photography and Apple iPad and iPhone compatibility provides powerful advantages for dealers/auto marketers


San Francisco, CA -- June 14, 2011 -- izmocars (, the leading business solutions provider for the automotive industry today announced that its vehicle photography…


Added by Crystal Hartwell on June 14, 2011 at 2:55pm — No Comments

One Thing At A Time Online...All At Once

When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. When it comes to reputation, shoppers want to know what your customers say rather than what you say. They want to have transparency in inventory, see the actual cars and features. Online visitors want to know what you'll do for them, to understand how you work, dealership history, who makes up the team, what specials they can get and so much… Continue

Added by Gary May on January 8, 2009 at 11:22pm — 2 Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service