Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A transmission that’s broken can leave you out of commission for a while. If your car’s transmission is faulty, you may notice a burning odor. You may even notice frustrating leakage. If you want to continue with your day and week in general, then you need to prioritize repairing a problematic transmission immediately. Ignoring transmission problems…Continue
Added by Rachelle Wilber on June 21, 2019 at 7:29am — No Comments
Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.
Most companies use only 12 percent of the data they have on hand, which means 88…Continue
Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But…Continue
Added by Stephen Coambes on June 20, 2019 at 7:14am — No Comments
Drivers participating in the nation's most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it seems perfectly reasonable to expect them to oversee vehicle maintenance, performance, and…Continue
Added by Dan Beres on June 17, 2019 at 7:06am — No Comments
According to a recent article in Automotive News, consumers LOVE the idea of all of this new in-vehicle technology. The problem is that many of them don’t truly understand the intricate features and benefits. There is no way a salesperson can explain each and every technological…Continue
Added by Dan Beres on June 5, 2019 at 7:07am — No Comments
With today’s transformation from a dealership-centric focus to one that is…Continue
Added by Ujj Nath on February 22, 2019 at 7:00am — No Comments
Some of the best garages are the ones that focus on customer service and employee development. There are other concerns that will crop up when it comes to managing your auto repair shop. Here are some of the methods that you can employ that will give you a leg up on your competition.
Having hours that…Continue
Added by Rachelle Wilber on December 19, 2018 at 7:29am — No Comments
Brakes refer to tools that are responsible for the motions that are associated with cars. If you want to pause a car in motion, you can rely on your brakes. If you want to make it run slowly, you can rely on them all the same. If your vehicle’s brakes are squealing and making unusual sounds out of nowhere, you should zero in on the problem as soon as…Continue
Added by Rachelle Wilber on December 17, 2018 at 2:04pm — No Comments
Being an automotive technician can be a rewarding career. However, there are also a lot of pitfalls that you want to avoid that come along with the territory. It is vital that you have the right tools as an automotive tech. Otherwise you could risk time, injury, and poor job performance. So here are five tools that will help you be more successful in your job.
Added by Anica Oaks on November 14, 2018 at 1:49pm — No Comments
Added by Chris Miller on November 13, 2018 at 6:37am — No Comments
Cars are necessities for most Americans, which makes car insurance a necessity also. By the time you add up car payments, gas, repairs, and insurance, many people are spending $500 to $1,000 a month on a vehicle. With that much expense, it’s no wonder people are looking for ways to save…Continue
Added by Rachelle Wilber on April 3, 2018 at 12:59pm — No Comments
By many historical measures, service opportunities have never been greater for auto dealers.
In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are…
Added by Scot Eisenfelder on March 20, 2018 at 7:00am — No Comments
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer…Continue
Added by Chris Miller on February 28, 2018 at 6:45am — No Comments
Safety behind the wheel is one of the most important things in the world. Drivers need to keep their brakes in outstanding working order. They need to pay attention to the condition of their windshields as well. If you notice that your windshield is on its last legs, replacement is of the…Continue
Added by Rachelle Wilber on February 19, 2018 at 9:00am — No Comments
Added by Chris Miller on February 8, 2018 at 6:00am — No Comments
Added by Chris Miller on January 31, 2018 at 6:00am — No Comments
There are a ton of marketing ideas out there, but it can sometimes be tricky to find the ones that work well. In addition, some things that might work for another sort of business might not have the same effect on your auto…Continue
Added by Michael Reid on November 19, 2017 at 5:00am — No Comments
Added by Scot Eisenfelder on November 2, 2017 at 5:30am — No Comments
The Future of Used Car Recalls …
Added by Chris Miller on October 20, 2017 at 6:47am — No Comments
One challenge in many dealerships is building an environment where teamwork thrives.
Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…
Added by Chris Miller on August 31, 2017 at 6:30am — No Comments