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Keith Shetterly's Blog Posts Tagged 'shetterly' (2)

The Digital Lot™

The Digital Lot™ is our real lot now:  Ninety percent of our customers shop online these days, and of those only twenty-two percent drop a lead or call us before visiting.  Essentially, this means that nearly eighty percent of all our floor sales traffic comes in already having rapport with…
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Added by Keith Shetterly on October 23, 2012 at 8:00pm — 13 Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.  Entertainment is the largest video audience, NOT education--so…

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Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments

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