Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Where do dealers fit in the world of car sharing, ride sharing and ride hailing? Is it a big threat or great opportunity? This is a big-picture topic and concerns nothing less than the future of automotive retailing as we know it today.
I’ve thought about and studied this topic as someone with one foot in automotive-retail world and one in the tech…Continue
Added by Elena Ciccotelli on July 24, 2017 at 4:17pm — No Comments
I have discovered the absolute best way to build dealerships’ brands while assuring that their contact information remains at their customers’ and prospects’ fingertips.
If a dealership creates a digital business card that functions in the contact app across all operating systems (IOS, Android, Windows, etc.), then the dealership’s contact info is…Continue
Added by charles corson on June 30, 2016 at 8:49am — No Comments
Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any time soon. Just one year ago it had 100 Million active users, and 150…Continue
Added by Matthew Rogers on March 26, 2014 at 9:25am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how companies are collecting and selling very personal information in ways…Continue
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…Continue
Added by Garry House on April 9, 2013 at 8:00am — No Comments
True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining. I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?
Shared from our friends at Eloqua.
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.
For marketers this kind of visual organization is invaluable for one simple reason:…Continue
Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments
With over 75 million users, over 6000 photo uploads in the last minute, over 72,000 photos tagged with jump, and over 3 million photos geo-tagged this month. Flickr is quickly becoming an extremely important digital marketing tool because it allows your dealership to market your inventory and brand through a very visually attractive social medium. Flickr can…Continue
Added by Jason Parman on November 30, 2012 at 12:33pm — No Comments
Photos spark an emotional connection in a way that text cannot. How many of you remember your family’s old photo album? It either lived on your living room table or resided on…Continue
Added by Jason Parman on November 23, 2012 at 10:00am — No Comments
Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers! No condescension! ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD! WONDERFUL!!!! Here's their email announcement: