Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…Continue
Added by Doug Van Sach on July 18, 2019 at 7:07am — No Comments
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…Continue
Added by Jim Flint on January 15, 2019 at 7:09am — No Comments
Some skeptics lament the decline in the use of social media platforms.
Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!
Added by Paul Moran on July 6, 2018 at 6:00am — No Comments
Added by Scot Eisenfelder on November 9, 2017 at 6:00am — No Comments
The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…
Added by John Sternal on June 20, 2017 at 10:00am — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
My favorite social marketing tool of all time is the unlock to share plugin. What is it?…Continue
Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog…Continue
Added by Amanda Meuwissen on April 10, 2012 at 11:17am — No Comments
Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus. Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.
No matter the size of your business, or the volume of the prospective clients or consumers you are looking to reach, the idea of "capturing market share" should be a primary point of emphasis when implementing a law firm advertising campaign.
Given Blue Dog's background in media planning and client services, the key to capturing market share…Continue
Added by Blue Dog Productions on May 28, 2010 at 10:57am — No Comments
Added by Grant Cardone on May 2, 2009 at 8:39am — No Comments