Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…Continue
Added by Paul Potratz on February 7, 2011 at 11:16am — No Comments
Added by Paul Potratz on January 25, 2011 at 11:53am — No Comments
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of…Continue
Added by Paul Potratz on January 7, 2011 at 7:28am — No Comments