Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As a technology provider, AutoAlert has the weighty obligation to deliver great service and support to its customers, North America’s franchised automobile retailers.
As a dealer, do you entertain great service expectations from the vendors with which you do business? If not, you should – and you should hold them accountable for meeting those expectations.
This is an important issue. Because a recent article in…Continue
Added by Jeff Cotton on September 9, 2013 at 10:00am — No Comments
Increase Gross Profit, Increase Net Profit, Control Expenses, Increase Sales.
Chances are you have been living those four financial principles since you became the owner or GM. And if you are a service manager reading this, you have been the willing champion of the preceding 4 financial cornerstones to dealership success.
How does it make you…Continue
Added by Leonard Buchholz on September 3, 2013 at 1:15pm — No Comments
Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…Continue
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
To: Dealer Principal
From: Fixed Operations Net Profit
Reference: Fixed Operations Gross Profit Resignation Letter
Dear Dealer Principal,
It has come to my attention that Fixed Ops Gross Profit has resigned effective immediately. Without the continued support of Gross Profit I cannot continue to be effective in the performance of my duties while adding funds to your Profitability. (not to mention your bank…Continue
Added by Leonard Buchholz on August 22, 2013 at 9:28am — No Comments
Date: Effective Immediately
From: Fixed Operations Gross Profit
To: Dealer Principal
Dear Dealer Principal,
It is with great regret that I must submit this letter of resignation effective immediately.
Although we have worked together over the past few years I don’t feel I can contribute to your bottom line anymore. It has been a great experience and I wish you and all of your dealership team the best.
I am quite…Continue
Added by Leonard Buchholz on August 21, 2013 at 8:38am — No Comments
According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more…Continue
Added by Richard Holland on August 15, 2013 at 4:43am — No Comments
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…Continue
Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments
Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is…Continue
Added by Mike Gorun on July 9, 2013 at 6:09am — No Comments
Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they…Continue
Added by Richard Holland on July 5, 2013 at 5:37am — No Comments
Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.
Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the…Continue
Dealerships are typically slow to embrace technology. In some cases, it’s for budgetary reasons and for others it’s out of a lack of a sense of need. A recent article in WardsAuto.com reinforced the need for dealerships to…Continue
Added by Richard Holland on June 7, 2013 at 8:25am — No Comments
Hotel chains across the country have long had problems with customer loyalty due to an inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were…Continue
It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…Continue
Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments
There was a fascinating article in Automotive News which discussed a new trend that many dealers are adopting: placing their service departments at the front of their…Continue
Added by Richard Holland on May 16, 2013 at 3:36am — No Comments
Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…Continue
Added by Mike Gorun on May 14, 2013 at 4:43am — No Comments
Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”
Customer: “Do you know when it will be?”
Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…Continue
Added by Richard Holland on April 25, 2013 at 7:41am — No Comments
Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments
In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result? For example, when cooking…