Professional Community for Car Dealers, Automotive Marketers and Sales Managers
How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Providing superior customer service is an essential part of…Continue
Added by Shawn Ryder on November 29, 2013 at 8:30am — No Comments
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their…Continue
Added by Richard Holland on November 22, 2013 at 4:57am — No Comments
Helpful…or Professional…which of these sound better?
If you are like a lot of Dealers and General Managers hiring “helpful” people always seems to be the right call. The belief is that you can develop someone into becoming a Professional. While I don’t disagree with this practice, what I find all across the country is the opposite of helpful or Professional.
Because we train all across the country, we have exposure to every make and model of vehicle in every kind of Dealership,…Continue
Added by Leonard Buchholz on November 19, 2013 at 5:08pm — No Comments
In July, I wrote an article that was published in Dealer magazine titled “Beam Me Up! How Service May Look In The…Continue
The Digital Dealership System offers a variety of ways to control the content on the TV in your lounge and throughout the dealership, all fully licensed and easy to use. We understand that each car dealership has different needs, with the most important one -- keeping your brand in front of your customers throughout their stay.
Adding to the variety of services that are offered, including Digital Signage, Internet Cafe Signage, Tablets and Kiosks, the TV Options in the car…Continue
Added by Todd Katcher on November 4, 2013 at 4:06pm — No Comments
However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came…Continue
I have been fortunate in life in that I have been given the opportunity to have worn many hats. Having a broad level of experiences in life has given my personality a great deal of depth. I have always been a marketer in some role or another. One of these marketing roles was that of an entertainer, in which I marketed what would become my signature brand of “fun, joy and ease" as a…Continue
Added by Stephanie Young on October 30, 2013 at 9:00am — No Comments
ALBANY, N.Y. – October 21st, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Scott Volkswagen, the largest Volkswagen dealership in New England, has saved more than half a million dollars since switching to Auto/Mate's dealership management system (DMS) in 2006. Scott Volkswagen's employees enjoy Auto/Mate's premier customer service while using the DMS system to streamline processes within their dealership; most…Continue
Added by Mike Esposito on October 21, 2013 at 8:33am — No Comments
Wards Dealer Business - Competitive prices and fixing it the first time are important to dealership service department customers. Yet, service that stops there falls short of building loyalty.
What customers also want from their dealership are transparency, choice and control, say fixed-operations experts and dealers.
“In fixed operations for …Continue
Added by Jim Leman on October 14, 2013 at 8:14am — No Comments
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar…Continue
Added by sara callahan on September 27, 2013 at 6:53am — No Comments
Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…Continue
Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments
Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered...
He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey…Continue
As a technology provider, AutoAlert has the weighty obligation to deliver great service and support to its customers, North America’s franchised automobile retailers.
As a dealer, do you entertain great service expectations from the vendors with which you do business? If not, you should – and you should hold them accountable for meeting those expectations.
This is an important issue. Because a recent article in…Continue
Added by Jeff Cotton on September 9, 2013 at 10:00am — No Comments
Increase Gross Profit, Increase Net Profit, Control Expenses, Increase Sales.
Chances are you have been living those four financial principles since you became the owner or GM. And if you are a service manager reading this, you have been the willing champion of the preceding 4 financial cornerstones to dealership success.
How does it make you…Continue
Added by Leonard Buchholz on September 3, 2013 at 1:15pm — No Comments
Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…Continue
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
To: Dealer Principal
From: Fixed Operations Net Profit
Reference: Fixed Operations Gross Profit Resignation Letter
Dear Dealer Principal,
It has come to my attention that Fixed Ops Gross Profit has resigned effective immediately. Without the continued support of Gross Profit I cannot continue to be effective in the performance of my duties while adding funds to your Profitability. (not to mention your bank…Continue
Added by Leonard Buchholz on August 22, 2013 at 9:28am — No Comments
Date: Effective Immediately
From: Fixed Operations Gross Profit
To: Dealer Principal
Dear Dealer Principal,
It is with great regret that I must submit this letter of resignation effective immediately.
Although we have worked together over the past few years I don’t feel I can contribute to your bottom line anymore. It has been a great experience and I wish you and all of your dealership team the best.
I am quite…Continue
Added by Leonard Buchholz on August 21, 2013 at 8:38am — No Comments
According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more…Continue
Added by Richard Holland on August 15, 2013 at 4:43am — No Comments
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…Continue
Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments