Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today’s world is full of review sites and social media- the epitome of information at your fingertips. And because of this, reviews have become that much more important for customer retention and new client business. Search engines are becoming increasingly savvier by routinely displaying reviews (and…Continue
If you’re like me you will have had a few ‘locals’ over…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
In today’s world, there are many standout companies when it comes to customer service; Zappos and Nordstrom being a couple of examples. These companies focus on providing their customers with world-class service and, because of that, people are willing to pay more while maintaining fierce loyalty. Not only…Continue
In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…Continue
Added by Arnold Tijerina on April 4, 2013 at 5:45am — No Comments
The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.
Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.
Service drive vehicle selling is powerful because you probably have all the tools at hand to…Continue
Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments
With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.
I think it is well established that most PMPs are being sold in the F…Continue
Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent…Continue
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
Who are you?
I really want to know
Who are you?
I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their…Continue
Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments
Added by Stephanie Young on January 15, 2013 at 6:00am — No Comments
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…Continue
Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments
Whenever a new car is purchased, buyer has to make many crucial decisions, regarding the make and model of the car. Apart from these things there is one more thing that plays a vital role at the time of purchasing car, it is the service contract. This is especially relevant for those…Continue
Added by Brett Michael Williams on January 5, 2013 at 3:00am — No Comments
Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales…Continue
Would you think I’m crazy? Well, I am not, but I can show you…Continue
Added by Bill Hamlin on December 14, 2012 at 10:30am — No Comments
ALBANY, N.Y. – October 16th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Pennsylvania-based Sands Auto Group has reduced its dealership management system (DMS) expense by 75%, since switching from its legacy DMS to Auto/Mate. Terry Sands, owner of the Sands Auto Group, also credits Auto/Mate’s flexible, simple reporting tools with helping him see trends and stay competitive when he reviews the…Continue
Added by Holly Forsberg on October 16, 2012 at 8:06am — No Comments
As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for…Continue
Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments
ALBANY, N.Y. – October 1st, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Mike Esposito will be presenting a workshop at the 13th Digital Dealer Conference & Exposition in Las Vegas on Wednesday, October 24th at 3:30 p.m. How to Increase Service Growth Through Auto Dispatching is aimed at dealers, general managers, fixed ops and service managers who are looking for…Continue
Added by Mike Esposito on October 1, 2012 at 9:22am — No Comments
Added by Stephen Jackson on September 26, 2012 at 9:41am — No Comments
It’s one of those unfortunate, inevitable facts of life: every company and every employee will at some point have to deal with an angry customer.
Whether their anger is warranted because of a bad situation, or whether the customer is just plain difficult, doesn’t matter. These days, companies must respond to and deal with angry customers. If they don’t, they risk those customers becoming brand detractors, using social media to spread the word,…Continue