Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You have just bought your car and you want to drive it properly. You want to take it out for long drives on highways. In short, you want to drive it like a professional driver without any hassle. So, what’s the best thing that you can do?
Of course, you will need to learn to drive from some driving school. And there, you will find an instructor for the purpose. So, you should choose the instructor properly. And when you are learning every detail from the driving instructor, you need…Continue
Added by Allan Lloyd on June 28, 2015 at 10:47am — No Comments
Are you concerned about how to maintain your Mercedes Benz? This is not a big issue now a days. The car companies are bringing new cars that can go up to 30,000 miles or more than that without any tune up or these cars have enough millage comparing to previous ones. You can have all these in your car if you just pay a little attention in your car’s basic maintenance. These can reduce big problems and can give you relief to expense a huge amount from your pocket pinch.…Continue
Added by Allan Lloyd on June 27, 2015 at 9:30pm — No Comments
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service…Continue
If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…Continue
In a previous article, I provided two very real scenarios that occurred right before Memorial Day weekend and asked readers how they would have handled them. For convenience, I’ve repeated the scenarios again with the actual outcomes…Continue
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.
Added by Richard Holland on June 4, 2015 at 5:30am — No Comments
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them.
You’ve spent the time and energy to really…Continue
Added by Chris Miller on June 3, 2015 at 5:00am — No Comments
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been…Continue
Added by Chris Miller on May 27, 2015 at 6:00am — No Comments
A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…Continue
Added by Chris Miller on May 22, 2015 at 5:00am — No Comments
A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles…Continue
Added by Chris Miller on May 6, 2015 at 5:30am — No Comments
The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…Continue
Added by Richard Holland on April 30, 2015 at 5:00am — No Comments
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to…Continue
For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…Continue
Added by Chris Miller on April 20, 2015 at 8:51am — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by Jon Floyd on April 20, 2015 at 6:30am — No Comments
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…Continue
Added by Paul Moran on April 14, 2015 at 5:44am — No Comments
Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…Continue
Added by Chris Miller on April 13, 2015 at 6:32am — No Comments
An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is…Continue
Added by Richard Holland on April 9, 2015 at 6:00am — No Comments
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…Continue
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…Continue
Added by Richard Holland on February 26, 2015 at 5:30am — No Comments