Added by Leonard Buchholz on March 20, 2012 at 7:30am —
Added by Leonard Buchholz on March 16, 2012 at 9:00am —
DMEautomotive releases service market loyalty white paper and new demographic findings:
- Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
- Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
- Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
Added by Crystal Hartwell on March 5, 2012 at 7:01am —
In the movie “Groundhog Day,” Bill Murray had to learn how to be a nice person and help other people (and genuinely mean it) before he won the girl and got his life on track. Only then could he escape the eternal blaring of the alarm clock that woke him up to re-live Groundhog Day, over and over and over…
Much like Bill Murray, many car dealers are also re-living Groundhog Day. Every day many dealers wake up determined to improve their bottom line. Cut costs. Increase profits.… Continue
Added by Mike Esposito on February 2, 2012 at 11:23am —
Digital Dealer Workshops Houston Texas 01/17/2012
Workshop Tracks Include: Automotive e-Commerce; Social Media & New Technologies; Sales, Process & Fixed Operations; and Websites, Marketing & Analytics
Dealer Communications, the leading multi-media information source for automotive dealers and managers, will hold a one-day… Continue
Added by April Rain on December 28, 2011 at 5:40am —
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called ‘Millennial’ generation (aka. ‘Generation Y’) is presenting marketers with some new challenges and changes as it comes of age and takes the reins of the global consumer economy, according to a study by Aimia (formerly Groupe Aeroplan).
To compare the attitudes and behaviors of Millennials (born between the… Continue
Added by Mike Gorun on December 27, 2011 at 10:28am —
The week between Christmas and New Year’s is a busy time of year for many auto dealers. It can be challenging for salespeople to keep up with all the showroom traffic, but that’s no excuse to let extra revenue opportunities fall through the cracks! While the customer is still engaged at the sales desk is the perfect time for a salesperson to boost revenue with the following programs:
Pre-Paid Maintenance Program: What… Continue
Added by Mike Gorun on December 20, 2011 at 11:35am —
Come join N-Motion Auto Transport and SRS Racing at Felix 55 for an event to remember. Wine & Rides in the Village is Houston’s newest and hottest car show. While offering a mix of some of the most exotic cars and finest wines, everyone can get a little taste of the high life. Felix 55, one of the Village’s premier wine bars, is hosting this exclusive gathering and will be offering a wide array of food, drinks, and entertainment. We cordially invite everyone to come out and start the… Continue
Added by Joshua Boyle on November 29, 2011 at 3:00pm —
What Is Online Chat and How Is It Helpful to Visitors?
Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information… Continue
Added by Mina K. on October 27, 2011 at 2:00pm —
With positive results from being on both sides of the fence when it comes to Vendor / Client relationships I am most confident I found the right answer for hiring right.
How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?
Does your service reps as… Continue
Added by Jennifer Schrader on October 21, 2011 at 9:34am —
My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.
However, it was not the first… Continue
Added by Justin Braun on October 13, 2011 at 9:00am —
You're Invited! The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry. When: Tuesday Oct 11, 2011 - 10:00PM EST Place: Google Hangout, Live… Continue
Added by John Miller on October 10, 2011 at 10:47pm —
Yelp.com is growing to be the most popular local business review website today, with new reviews constantly added by its active and dedicated user base. Tech-savvy consumers young and old turn to Yelp to check reviews on everything from dentists to hair salons before they decide on where to shop. But Yelp is more than just a review website;: it’s a profoundly… Continue
Added by Mina K. on September 29, 2011 at 11:47am —
Keep Them Coming Back
There are many ways to build trust with a potential customer and gain loyalty, especially when working with that customer for the first time.
One such bold suggestion was recently posed by Jim Kristoff on… Continue
Added by Amanda Meuwissen on September 27, 2011 at 8:04am —
Las Vegas, NV July 18, 2011 —The ability to add legitimate line items to every repair order is a proven way for auto dealers to boost parts and labor profits – and retain customers, yet many fail miserably at the upsell process. To help auto dealers in this upsell process, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service… Continue
Added by sara callahan on July 18, 2011 at 5:33am —
Product Glitter & the Lack of Customer Service
We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.
Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…
Added by Jennifer Schrader on June 14, 2011 at 6:56am —
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the… Continue
Added by Justin Braun on May 27, 2011 at 8:09am —
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer…
Added by Tom Gorham on May 21, 2011 at 1:54pm —
Do you realize that countless sales leads slip away unnoticed? Does your website lack customer engagement? There is an app for that and it’s called ‘live chat.’
Auto dealerships rank among the top companies most in need of online customer engagement. Car Dealership websites that excel at… Continue
Added by Justin Braun on May 5, 2011 at 4:00pm —
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the… Continue
Added by Stacy Mueller on April 5, 2011 at 8:18am —