ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Las Vegas, NV July 18, 2011 —The ability to add legitimate line items to every repair order is a proven way for auto dealers to boost parts and labor profits – and retain customers, yet many fail miserably at the upsell process. To help auto dealers in this upsell process, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service…Continue
Added by sara callahan on July 18, 2011 at 5:33am — No Comments
Product Glitter & the Lack of Customer Service
We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.
Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…Continue
Added by Jennifer Schrader on June 14, 2011 at 6:56am — No Comments
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the…Continue
Added by Justin Braun on May 27, 2011 at 8:09am — No Comments
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer…
Added by Tom Gorham on May 21, 2011 at 1:54pm — No Comments
Do you realize that countless sales leads slip away unnoticed? Does your website lack customer engagement? There is an app for that and it’s called ‘live chat.’
Auto dealerships rank among the top companies most in need of online customer engagement. Car Dealership websites that excel at…Continue
Added by Justin Braun on May 5, 2011 at 4:00pm — No Comments
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…Continue
Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments
Carlsbad, CA –March 28, 2011– Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle services for the automotive industry, today announced that its turn-key solution for MPi EDGE dealers, “Declined Services Follow-up™”, has proven highly successful. Auto dealers using the program are generating additional monthly service profits averaging over 30 percent; more than $10,000 per dealership.
MPi’s EDGE™ is part…Continue
Added by sara callahan on March 28, 2011 at 7:00am — No Comments
As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic. In understanding the impact these two situations have on the bottom dollar, car dealerships are forced to evaluate all processes related to sales and service retention.
Sales and service retention programs…Continue
Added by Stacy Mueller on March 8, 2011 at 11:27am — No Comments
This is a true story told to me in 1996 BC (Before Computers) by my friend sales trainer extraordinaire Diana Ball Cooksey. (http://www.dbcooksey.com/)
Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities. But she needed to buy some health insurance. So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…
Added by Trace Ordiway on March 5, 2011 at 1:25pm — No Comments
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…Continue
Added by Paul Potratz on February 7, 2011 at 12:16pm — No Comments
Las Vegas, NV February 1, 2011 — Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced that it will offer dealers a sneak preview of its latest service selling and customer retention tool, KnowYourVehicle.com, at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February…Continue
Added by sara callahan on February 1, 2011 at 6:20am — No Comments
If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.
No, it’s not the sales floor; it’s your automotive service area.
Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.
Added by Stacy Mueller on January 31, 2011 at 12:41pm — No Comments
NAPLES, FL, January 31, 2011 – TimeHighway.com (www.timehighway.com), recently announced several major updates to its real-time, online service scheduling solution that greatly benefit auto dealer service departments, increasing service revenue by creating a more efficient way to schedule service.
Added by sara callahan on January 31, 2011 at 6:48am — No Comments
Added by Paul Potratz on January 25, 2011 at 12:53pm — No Comments
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 10:01am — No Comments
For Immediate Release
San Rafael, CA, (January 25, 2011) — AdVantageTec Inc., (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…Continue
Added by sara callahan on January 25, 2011 at 6:47am — No Comments
Ken Garff Automotive Group Enrolls in Preventive Maintenance Program
to Grow Service Revenue and Increase Customer Retention
San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership…Continue
Added by sara callahan on January 24, 2011 at 7:36am — No Comments
In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision.
With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…Continue
MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs
Las Vegas, NV January, 18, 2011 — The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…Continue
Added by sara callahan on January 18, 2011 at 6:50am — No Comments
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of…Continue
Added by Paul Potratz on January 7, 2011 at 8:28am — No Comments