Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.
In such a highly…Continue
Added by Tim Clay on August 8, 2016 at 9:49am — No Comments
Have you ever worked with car service professionals? If not then, you might surely be stressed. Hiring the best specialist for your car can be a tough thing. This happens because there are lots of professionals that claim that they are specialist; however, they offer substandard services. Hence, if you consider some important factors you will be able to select the appropriate professional for your job.…Continue
Added by Aurther MAck on August 8, 2016 at 3:00am — No Comments
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…Continue
Added by Arnold Tijerina on August 2, 2016 at 6:00am — No Comments
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.
The market is…Continue
Added by Tim Clay on July 11, 2016 at 6:34am — No Comments
It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…Continue
Added by Joey Little on July 1, 2016 at 7:30am — No Comments
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…Continue
Added by Tim Clay on June 27, 2016 at 6:58am — No Comments
Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…Continue
Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments
In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…Continue
Added by Chris Miller on June 24, 2016 at 7:31am — No Comments
To hire the Heathrow transfer & minicab service for Heathrow airport to travel to Gatwick airport Transfer, Stansted airport, Luton airport, London city airport, Southend airport. Below there are some tips and suggestion for the travelers before hiring the taxi service in London for the enjoyable journey and the safe ride. They are…Continue
Added by Rahul Paul on June 13, 2016 at 7:00am — No Comments
The Hiring of the London city airport car service need to b pre-booked otherwise, it will take a lot of time and become a problem for the users. The minicab services of the company allow the users to travel in the London from Heathrow airport, Gatwick airport Transfer, Stansted airport, Luton airport, Southend airport in…Continue
Added by Rahul Paul on May 30, 2016 at 3:30am — No Comments
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…Continue
Added by Chris Miller on May 26, 2016 at 6:57am — No Comments
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…Continue
Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…Continue
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 8:32am — No Comments
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
Customer satisfaction with dealer service related to an automotive recall declines for the first time in 6 years.
Added by Kris Rosychuk on April 15, 2016 at 7:00am — No Comments
There is nothing more frustrating to a service advisor than presenting legitimate service recommendations to a customer only to lose the sale because of a customer’s finances. The service advisor could do a great job building the relationship, presenting the service recommendations and instilling value. However, if…Continue
Added by Tim Clay on March 31, 2016 at 9:10am — No Comments
Spring has sprung! Temperatures are heating up, flowers are blooming, and most importantly, consumers are gearing up to spend more time outside.
Yahoo recently …Continue
Added by Katie Barth on March 25, 2016 at 9:43am — No Comments
It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not…Continue
Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments