Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'service' (266)

Tired of Damage Complaints in Service? Here’s a Solution.

I doubt that a dealership service department exists that hasn’t had to deal with a customer claim that their vehicle was damaged while being serviced. Whether it’s a minor scratch, or something bigger, these types of claims cost dealerships money. It’s not always a customer who is trying to get a free cosmetic repair.…


Added by Richard Holland on November 13, 2014 at 5:00am — No Comments

Three Tips to Boost Email Collection Rates

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.



Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…


Added by Richard Holland on October 30, 2014 at 5:30am — No Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…


Added by Amy Scott on October 23, 2014 at 6:00am — No Comments

There’s Always Time to Do It Right!

You don’t have to live in a bustling city to see that people are in a hurry.

Compared to even ten years ago, it seems that everyone is in a rush to get something done fast and with as little inconvenience as possible. The reality is - people have less time, which…


Added by Richard Holland on October 23, 2014 at 5:30am — No Comments

AutoLoop Welcomes Sales Rep Sean Donovan

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing,…


Added by Graham Annett on October 21, 2014 at 10:34am — 1 Comment

Am I Really A VIP?

I had just finished reading this article on about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a…


Added by Mike Gorun on October 17, 2014 at 6:00am — No Comments

3 Key Components of Outstanding Service Departments

When examining the best service departments across the country, you often find that they all share common best practices that create additional service sales and gross profits for their dealerships.

These best practices combined with …


Added by Leonard Buchholz on October 9, 2014 at 1:30pm — No Comments

When the Economy Is Good Is When We Must Shine!

A recent article on, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well.  However, when the economy…


Added by Richard Holland on October 9, 2014 at 4:30am — No Comments

Less Complaints Don’t Always Equal Increased Customer Satisfaction

It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism?  If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…


Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments

Mobile that Sells Like Hotcakes

If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips. 

It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…


Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments

A True Customer is Yours Across the Board

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same…


Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments

Empowered Employees Bring Higher Levels of Customer Service

“The customer is always right” has been the trademark phrase used by businesses in the United States for decades.  By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively…


Added by Richard Holland on September 26, 2014 at 6:30am — No Comments

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the…


Added by Richard Holland on September 18, 2014 at 5:30am — 2 Comments

Are You Prepared For More Service Business?

Auto dealers know how important their service business is to the bottom line.

There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.…


Added by Richard Holland on September 11, 2014 at 5:30am — 2 Comments

How Job Hopping Became Acceptable and How You Can Change It

When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…


Added by Richard Holland on September 4, 2014 at 7:00am — No Comments

Don’t Get Blacked Out In Your Own Market

With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages.  What’s the catch?  The special prices are valid for only the first twelve months…


Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments

Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…


Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments

How to "Blow Up" your Customer in the service drive 5 different ways

One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.

Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…


Added by Leonard Buchholz on August 26, 2014 at 2:25pm — No Comments

Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. 

How about walking into your bank and having the ATM talk with…


Added by Richard Holland on August 21, 2014 at 5:00am — 3 Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service