Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'service' (521)

No One Plans to Fail

As the old adage goes, no one plans to fail, they just fail to plan. This could not be more true when it comes to service marketing budgets in dealerships.

 

As new vehicle sales and gross margins decline, it's natural to look for ways to cut expenses. But I've never understood the logic behind cutting service marketing…

Continue

Added by Scot Eisenfelder on May 24, 2019 at 7:38am — No Comments

The Great Race Against Time!

In today’s society, time is a precious commodity. So much so that consumers make their buying decisions based on how long it takes to complete the transaction. If you had the choice between a $20 oil change that would take 4 hours to complete, or a $30 oil change that would take 30 minutes, which would you choose?

For the automotive industry,…

Continue

Added by Dan Beres on May 16, 2019 at 7:00am — No Comments

Tires Are Revenue Drivers: Here’s How To Get Your Share

Sales profit margins are getting smaller, and dealerships are looking to service as the profit-making aspect of their business. And there’s one area of service that’s particularly overlooked, especially for how much revenue it can generate:…

Continue

Added by Stephen Coambes on May 8, 2019 at 7:09am — No Comments

Why Your Service Department Should Provide Pickup & Delivery

I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust.

Amazon obsesses about convenience. I am sure some of you suffer from the "brown box syndrome." A brown box arrives on your doorstep every day. Amazon makes it so easy that I sometimes…

Continue

Added by Ujj Nath on May 2, 2019 at 7:00am — No Comments

Are you a Good Leader?

All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…

Continue

Added by Dan Beres on April 29, 2019 at 7:24am — No Comments

Cut The Cord On Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.

 

That is no longer the case.

 

Customers expect more personal interactions, and targeting the wrong customer is more…

Continue

Added by Dean Martin on April 25, 2019 at 7:24am — No Comments

When it Comes to Sales & Service, Don't Be A Zombie!

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate!

If you…

Continue

Added by Veronica Dunford on April 24, 2019 at 6:00am — No Comments

Recall Masters Appoints John Dunning as President

Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team

April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today…

Continue

Added by Dan Beres on April 23, 2019 at 7:30am — No Comments

Hyundai based workshop manual publications now added to inventory

SINGAPORE, Singapore [21st April 2019]: All Car Manuals Hyundai based workshop manual publications now added to inventory

All Car Manuals today extended their range of factory service manuals for Hyundai vehicles, adding 11 new vehicle models to their range of offerings.

All Car Manuals has been an…

Continue

Added by David Anderson on April 21, 2019 at 4:19am — No Comments

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

 

Your customers either aren't getting the message, or they set it aside and forget…

Continue

Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments

It’s All About Timing: Effective Service Customer Communication

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…

Continue

Added by Jeff Giere on April 18, 2019 at 7:00am — No Comments

Can You Hear Me Now?

One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…

Continue

Added by Dan Beres on April 16, 2019 at 7:35am — No Comments

Road Trip! How to Get Your Car Ready for Extra Driving Time

Taking a road trip across the great country of Australia can be a fun experience for you and the family. However, you always want to do your proper preparations beforehand to ensure that you have a safe road trip. Here are a few tips that will ensure that your car is ready to hit the road and keep you safe along your journey, no matter how long.

Take Time to Check Your…

Continue

Added by Brooke Chaplan on April 15, 2019 at 2:18pm — No Comments

Customer Loyalty: Playing the Long Game

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…

Continue

Added by Courtney Evans on April 5, 2019 at 6:00am — No Comments

How To Speed Up Service Transaction Time

When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…

Continue

Added by Dean Martin on April 4, 2019 at 6:30am — No Comments

Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback

Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…

Continue

Added by Ujj Nath on April 3, 2019 at 7:00am — No Comments

The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…

Continue

Added by Chris Miller on April 1, 2019 at 7:28am — No Comments

Make That Incoming Call Your Next Sale

As countless studies will attest, the effectiveness of…

Continue

Added by Dean Martin on March 29, 2019 at 7:00am — No Comments

Takata Strikes Back with a Vengeance

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!

As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…

Continue

Added by Chris Miller on March 21, 2019 at 7:00am — No Comments

DealerBuilt Partners with ParkerGale Capital to Further Company Growth & Innovation

With increased capital & resources DealerBuilt will further improve customer service & accelerate release of in-demand technologies including F&I e-signature platform and ceDMS

Mason City Iowa, March 18, 2019 -- DealerBuilt, a…

Continue

Added by Michael Trasatti on March 18, 2019 at 7:00am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service