Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…Continue
Added by Chris Miller on January 21, 2019 at 7:08am — No Comments
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…Continue
Added by Andy Church on January 18, 2019 at 7:07am — No Comments
As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously…Continue
Added by Kate Spangler on January 8, 2019 at 6:59am — No Comments
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a relationship with someone until the next sales cycle.
So, the focus must be…Continue
Added by Courtney Evans on January 4, 2019 at 7:20am — No Comments
PACIFIC PALISADES, Calf.,…Continue
Added by Brett Sutherlin on December 20, 2018 at 7:00am — No Comments
Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how…Continue
Added by Brett Sutherlin on December 17, 2018 at 7:21am — No Comments
As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.
An effective video marketing strategy for your service department…Continue
Added by Timmy D. James on December 5, 2018 at 7:15am — No Comments
Any time learning you must study different types of scrolls: college textbooks, reference point works, scholarly and well-known posts as well as documents, seminar paperwork, official studies and also these.
Keep in mind various types
Put simply, the texts an individual read fit in with distinct makes. Being conscious of types will help to…
Added by Heather Bradley on November 13, 2018 at 5:44am — No Comments
When you take home a new car, you expect it to meet your family’s transportation needs for years to come. It likely delivered impressive performance initially, but wear and tear has now taken a toll. You may increasingly be dismayed at your family car’s performance. While you may be thinking about replacing your car with a new model because of this…Continue
Added by Rachelle Wilber on November 7, 2018 at 8:42am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…Continue
Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments
The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers are…Continue
Added by Doug Van Sach on October 25, 2018 at 7:00am — No Comments
Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.
One major reason for this…Continue
Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments
It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…Continue
Added by Todd Smith on October 12, 2018 at 7:10am — No Comments
Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…Continue
Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments
Added by Chris Miller on September 27, 2018 at 7:30am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments
The facts are, however, that the phrase started because sometimes there is money…Continue
Added by Todd Smith on September 13, 2018 at 6:30am — No Comments
Added by sara callahan on September 12, 2018 at 6:30am — No Comments
It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.
However, changes in OEM recall reimbursement policies, along…Continue
Added by Chris Miller on September 5, 2018 at 6:58am — No Comments
The majority of applicants are remaining wondering the way they should file format and set a resume which is observed by the possible employers. A few might not be in a position to afford composing best federal resume writing services or spending money on the template of the resume. This is when the free template to guide their own resume writing is going to be best. There are lots of free resume…Continue
Added by Helen on August 28, 2018 at 8:30am — No Comments