Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Many a Service BDC has taken a wrong turn by just putting a warm body in a seat. Don’t make this mistake, your BDC agents touch more customers than anyone in your business. Here are a few pointers to keep in mind when recruiting and staffing your BDC:
Added by Rob Canales on July 13, 2018 at 3:00pm — No Comments
One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.
Added by Ujj Nath on June 26, 2018 at 6:30am — No Comments
On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.
In addition to acquiring new…Continue
Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments
In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…Continue
Added by Chris Miller on June 18, 2018 at 6:30am — No Comments
Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!
What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…
Added by Doug Van Sach on June 18, 2018 at 6:30am — No Comments
Added by Thomas F. Jung on June 15, 2018 at 1:30am — No Comments
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…Continue
Added by sara callahan on June 14, 2018 at 6:30am — No Comments
All of us were made to believe that hiring an airport limousine service will cost us an exorbitant amount of money and that it is only meant for celebrities and people who have achieved stardom. So we kept depriving ourselves of the pleasure of riding in cozy limousines. However, lately we have started exploring the limo rates for airport transfers and other personal transportation needs. We were…Continue
Added by Rosie Joy on June 13, 2018 at 11:30pm — No Comments
According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.
The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.
This is despite the fact that…Continue
Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments
Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…Continue
Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments
I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…Continue
Added by Ujj Nath on May 21, 2018 at 7:03am — No Comments
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.
That’s why there are so many outsourced BDC services…Continue
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…Continue
Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments
First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of…Continue
Added by Chris Miller on May 8, 2018 at 6:23am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
Purchasing a car is not a luxury anymore. It is more of a need than a status of luxury and superiority over anyone. However, purchasing a luxury car is required lot of investments and you need to maintain the same with regular Mazda services. Mazda is a well-known automobile brand and many people prefer to drive the Mazda luxury car. So, if you have one then you need to go for the regular maintenances prescribed by the manufacturing company. …Continue
Added by Rahul Paul on April 25, 2018 at 4:30am — No Comments
If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.
This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…
Added by Scot Eisenfelder on April 11, 2018 at 6:30am — No Comments
LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne…Continue
Added by Ujj Nath on April 5, 2018 at 3:30pm — No Comments
For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…Continue
Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments
A service advisor’s role is like that of an athlete – they must perform to a certain standard to keep their job.
Also, a service advisor has hot…Continue
Added by CPI Results on April 2, 2018 at 2:12pm — No Comments