Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments
Partnership enhances customer interaction with auto dealer
service customers, boosting sales and retention
Added by Ujj Nath on November 22, 2016 at 6:05am — No Comments
One click ordering. Buy it now. Same day delivery. Dash buttons where all you have to do is press a button and the item is shipped. You can even place orders through Amazon’s Alexa with a voice command.
Added by Ujj Nath on November 21, 2016 at 6:39am — No Comments
Recently I’ve seen several blogs and articles about the customer experience and an article in Automotive News really caught my attention and sparked my interest. It is all about how seven minutes is far too…Continue
Added by Tim Clay on November 21, 2016 at 5:47am — No Comments
Subaru’s latest WRX and WRX STI has gained a great market over a year. The changes all revolve round the WRX and WRX STI’s infotainment and safety rosters, with every version of Subaru coming with the latest Starlink infotainment system, a 6.2-inch touch screen, Bluetooth, and a backup camera.Continue
Added by Amelia Hill on November 9, 2016 at 1:15am — No Comments
Air is seventy eight percentage nitrogen tire service around just under 20 percent oxygen and the rest is water vapor also CO2 and small concentrations of noble gases similar to neon and argon. We can ignore the opposite gases.First is that nitrogen is less seemingly to migrate by way of tire rubber than is oxygen, this means that that your tire pressures will remain extra stable over the long term. Racers figured out beautiful rapidly that tires stuffed with nitrogen as an alternative…Continue
Added by Rahul Paul on November 7, 2016 at 9:18pm — No Comments
Added by hondaofburleson on November 5, 2016 at 2:00am — No Comments
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged…Continue
Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments
I recently participated in a customer service loyalty conference – the FCA MOPAR Parts & Service Conference – and…Continue
Added by Tom Cannata on October 21, 2016 at 5:38am — No Comments
Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.
Added by Mike Gorun on October 11, 2016 at 5:51am — No Comments
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…Continue
Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…Continue
Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales…Continue
Added by Tom Cannata on September 15, 2016 at 5:38am — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…
Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments
In the past, customers were willing to bring their vehicle into a service department and wait patiently.
However, with the rise of convenience and the promise of speed in the form of express independent chains such as Jiffy Lube, regular service customers began forsaking the dealership and…
Added by Tom Cannata on August 29, 2016 at 7:00am — No Comments
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…Continue
Added by Chris Miller on August 26, 2016 at 5:26am — No Comments
You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?
Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments
Porsche cars are as asset that many people will love to have them in their portico. It is a privilege for people who own these special luxurious cars. Though they are manufactured from a popular company, it is impossible to assure that they will run smoothly without proper service. Of course, it is a machine.…Continue
Added by Joseph Webb on August 16, 2016 at 12:26am — No Comments