Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time…Continue
Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments
Added by Chris Miller on November 6, 2015 at 5:09am — No Comments
In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…Continue
Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments
Added by Satyajit Seal on October 26, 2015 at 10:00pm — No Comments
Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…Continue
Added by Chris Miller on October 9, 2015 at 6:00am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for…Continue
Added by sara callahan on September 28, 2015 at 7:00am — No Comments
Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential recall customers in their area. This is because they simply comb through their DMS and any information received from the factory for owners in their PMA.…Continue
Added by Chris Miller on September 16, 2015 at 5:30am — No Comments
An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s…Continue
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I…Continue
Added by David Metter on August 24, 2015 at 5:30am — No Comments
As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.…Continue
Added by Chris Miller on July 24, 2015 at 5:00am — No Comments
The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags recalled. In the most recent hearing, the NHTSA Administrator, along with several senators provided…Continue
Added by Chris Miller on July 10, 2015 at 5:30am — No Comments
You have just bought your car and you want to drive it properly. You want to take it out for long drives on highways. In short, you want to drive it like a professional driver without any hassle. So, what’s the best thing that you can do?
Of course, you will need to learn to drive from some driving school. And there, you will find an instructor for the purpose. So, you should choose the instructor properly. And when you are learning every detail from the driving instructor, you need…Continue
Added by Satyajit Seal on June 28, 2015 at 10:47am — No Comments
Are you concerned about how to maintain your Mercedes Benz? This is not a big issue now a days. The car companies are bringing new cars that can go up to 30,000 miles or more than that without any tune up or these cars have enough millage comparing to previous ones. You can have all these in your car if you just pay a little attention in your car’s basic maintenance. These can reduce big problems and can give you relief to expense a huge amount from your pocket pinch.…Continue
Added by Satyajit Seal on June 27, 2015 at 9:30pm — No Comments
The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service…Continue
If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…Continue
In a previous article, I provided two very real scenarios that occurred right before Memorial Day weekend and asked readers how they would have handled them. For convenience, I’ve repeated the scenarios again with the actual outcomes…Continue
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.
Added by Richard Holland on June 4, 2015 at 5:30am — No Comments
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them.
You’ve spent the time and energy to really…Continue
Added by Chris Miller on June 3, 2015 at 5:00am — No Comments
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and the largest recall in automotive history. Since then, consumers have been…Continue
Added by Chris Miller on May 27, 2015 at 6:00am — No Comments
A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…Continue
Added by Chris Miller on May 22, 2015 at 5:00am — No Comments