Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'service' (305)

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…

Continue

Added by Chris Miller on May 26, 2016 at 6:57am — No Comments


Influencer
How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…

Continue

Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…

Continue

Added by Tony Orlando on May 2, 2016 at 5:45am — 1 Comment

Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all…

Continue

Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…

Continue

Added by Chris Miller on April 19, 2016 at 8:32am — No Comments


Influencer
3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…

Continue

Added by David Metter on April 18, 2016 at 1:45pm — No Comments

Power Minute #6: Dealer Service with Auto Recalls Impacts Customer Satisfaction

Customer satisfaction with dealer service related to an automotive recall declines for the first time in 6 years.

Watch video >…

Continue

Added by Kris Rosychuk on April 15, 2016 at 7:00am — No Comments


Vendor
Service Recommendations: When They Want It but Can’t Afford It

There is nothing more frustrating to a service advisor than presenting legitimate service recommendations to a customer only to lose the sale because of a customer’s finances. The service advisor could do a great job building the relationship, presenting the service recommendations and instilling value. However, if…

Continue

Added by Tim Clay on March 31, 2016 at 9:10am — No Comments

How To Choose The Best Car Painting Service?

At the point when do you require car painting service in Bangalore? Cars need re-painting since proprietors need it to look beautiful. Much as cars help the sense of self of car proprietors, it additionally gives availability when you need to go to puts. It is a helpful approach to transport you starting with one area then onto the next. That is the reason it is critical to make it look great and keep it in running condition.…

Continue

Added by Mike Haynes on March 29, 2016 at 4:04am — No Comments

Spring Tune Up for Service Centers

Spring has sprung! Temperatures are heating up, flowers are blooming, and most importantly, consumers are gearing up to spend more time outside. 

Yahoo recently …

Continue

Added by Katie Barth on March 25, 2016 at 9:43am — No Comments

How Convenient is Your Service Department?

It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not…

Continue

Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments


Influencer
Are We Sacrificing Customer Experience for Efficiency?

It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live person for help. Customer service inquiries are responded to…

Continue

Added by sara callahan on March 17, 2016 at 6:00am — No Comments


Influencer
They’d Rather Clean a Toilet than Talk to You

In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems…

Continue

Added by Mike Gorun on March 15, 2016 at 8:15am — No Comments

Don’t Let Poor CSI Make You Afraid of Recall Customers

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel.…

Continue

Added by Chris Miller on March 4, 2016 at 5:23am — No Comments


Influencer
This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!



Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …

Continue

Added by Joey Little on February 25, 2016 at 2:09pm — No Comments

What To Consider When Choosing a Car Service Center?

Inevitably, at one point of time, every car owner will require their vehicle to be serviced. Whether the car is new or has been around the block for a while, each car needs to be serviced several times in a year. When it comes to servicing; which is the best place to get your car serviced becomes an issue to think about. How do you differentiate a good service center from a not-so-good one? Your car is a treasure and if you treat it wrong, there are chances that it will not serve you as long…

Continue

Added by Mike Haynes on February 24, 2016 at 4:46am — No Comments

Communication is the Key to Profits

Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure…

Continue

Added by Chris Miller on February 19, 2016 at 5:41am — No Comments

The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me,…

Continue

Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments


Influencer
What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior…

Continue

Added by Mike Gorun on February 9, 2016 at 6:46am — No Comments

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…

Continue

Added by Chris Miller on February 5, 2016 at 4:58am — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service