Professional Community for Car Dealers, Automotive Marketers and Sales Managers
After a quarter of a century, auto dealerships have finally started realizing that technology works for them, not vice versa. As 2017 has opened the door for innovation, such as virtual reality, but in order to reach this level, the entire car industry needs to…Continue
Added by Thomas F. Jung on May 24, 2017 at 4:27am — No Comments
While the automotive industry has seen massive technology changes in the last 5 years, there is a continuing trend where some OEMs partner with specific vendors and then take away the freedom of choice for forward-thinking dealers. Mandates are enforced where franchised dealers must choose between 2-3 vendors…Continue
Added by Ujj Nath on May 19, 2017 at 6:30am — No Comments
Service customers frequently decline some, or all the recommended services, which can be very frustrating to advisors.
While it shouldn’t be a service advisor’s job to “find” things to recommend, it’s certainly their job to notify and counsel customers about any areas…
Added by Tim Clay on May 12, 2017 at 7:30am — No Comments
There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that…Continue
Added by Chris Miller on May 12, 2017 at 6:30am — No Comments
Owning a car brings on the responsibility to take care of it. Regardless of how much you care for your car, there will be a time when you will need a mechanic to carry out some repairs. There will be a long list of mechanics in your locality and all of them promise to be reliable and skilled in their profession. However, not all of them are perfect for your car, and this is also one reason why numerous people are not happy with their…Continue
Added by Evan Javier on April 28, 2017 at 11:00pm — No Comments
According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year…Continue
Added by Tim Clay on April 26, 2017 at 7:00am — No Comments
Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.
Dealers tend to fall behind in this…Continue
Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments
Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples…Continue
Added by Chris Miller on April 7, 2017 at 6:30am — No Comments
CHICAGO, IL, April, 04, 2017 – Vehicle service contracts remain important revenue generators for auto dealers. They provide useful safety and budget protection benefits for consumers that purchase them for new and used cars. VSC closing rates average 35-40%; exclude lease and cash customers who don’t buy service contracts and that’s a lot of opportunities that dealers are leaving on the table.…Continue
Added by Jim Leman on April 4, 2017 at 12:36pm — No Comments
Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.
The most valuable currency on the planet…Continue
Added by Ujj Nath on April 4, 2017 at 6:38am — No Comments
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
By Brooke Fernandez
Radical dealership technology should automatically engage and satisfy customers. It should increase business through traditional and new channels – all along the customer’s purchase journey. It must generate income and repeat business 24/7 without requiring hands-on staff time.
Added by Jim Leman on March 31, 2017 at 9:01am — No Comments
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Sitting in the service department waiting room staring at the clock waiting for your vehicle to be repaired isn’t the most fun thing in the universe. It’s not quite like going to the dentist, but for some people it is a close second. Perhaps that’s the allure of the Jiffy Lubes of the world – the promise of the…Continue
Added by Tim Clay on March 17, 2017 at 6:22am — No Comments
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online and an e-mail was sent to someone at the dealership who may – or may not – confirm that appointment.
Added by Ujj Nath on March 3, 2017 at 5:22am — No Comments
According to a recent report from the JPMorgan Chase Institute, many Americans need more than a year to recover from a $1,500 financial…Continue
Added by Tim Clay on February 22, 2017 at 5:30am — No Comments
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.
Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as…Continue
Added by Alexia Henson on February 3, 2017 at 5:00am — No Comments
Added by Ujj Nath on January 20, 2017 at 6:00am — No Comments