Professional Community for Car Dealers, Automotive Marketers and Sales Managers
By Brian Pasch
Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies. Using cost as the…Continue
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
Added by Camille Forte on October 26, 2012 at 6:00am — No Comments
In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…Continue
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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
Thanks for taking a look at this one with me. I am preparing this content for an upcoming website. I know that AutomotiveDigitalMarketing.com is concentrated with Powerful Automotive Social Media Pros. If you have the time, proof me on this one and let me hear your take. I treasure your input; whether you agree or disagree. Honesty is the way to distill a true winner.
Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.
Some might find this hard to believe, but there are…Continue
Added by Devin Jones on March 27, 2012 at 9:30am — No Comments
This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".
Google’s updating its algorithm. What are you doing to stay on top of search results?
A Quick Review of Recent Google Algorithm Updates
With all the updates Google has made to its search algorithm this year, it’s hard to keep track of what’s new and how to stay on top of search result pages. From back to back Panda updates to the new Caffeine Web indexing system released in June, Google has made significant changes to how it displays SERPs. Recent comments made…Continue
Which ad do you think is more compelling to the consumer? Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?
The second photo (below) is the same ad running on my laptop. Both ads…Continue
Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments
Yelp.com is growing to be the most popular local business review website today, with new reviews constantly added by its active and dedicated user base. Tech-savvy consumers young and old turn to Yelp to check reviews on everything from dentists to hair salons before they decide on where to shop. But Yelp is more than just a review website;: it’s a profoundly…Continue
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the…Continue
Added by Justin Braun on May 27, 2011 at 8:09am — No Comments
You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!
I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…Continue
Extinction? Scientists say the fossil record of bones indicates several sudden mass…Continue
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments
Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…Continue
Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments
The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns.
For the study, we will be primarily focusing on…Continue
Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using…Continue