Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What’s your website doing while you’re not looking?
This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…Continue
Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the…Continue
Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.
If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…
Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments
Are you testing your emails before you send them?
More than 80% of the population use smartphone and other mobile devices. Over 60% of people…Continue
Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is…Continue
Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…
Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments
Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…Continue
Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your…Continue
Added by Paul Potratz on June 10, 2016 at 12:30pm — No Comments
Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!
Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!
In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…
Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments
I'm re-launching my Think Tank Tuesday series next week. Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.
How important is a brand? Critical. Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.
Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who…Continue
Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an…Continue
Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business.…Continue
Added by Paul Potratz on May 17, 2016 at 11:00am — No Comments
Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.…Continue
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …Continue
Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments
You have to be everywhere, but how do you maintain everything?
Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…
Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
Written by PureCars CEO and Co-Founder, Jeremy Anspach
(As published in Dealer Marketing Magazine)
In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…
Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments