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All ADM Blog Posts Tagged 'sem' (71)

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…

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Added by Brian Pasch on March 25, 2014 at 9:00am — 23 Comments

High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I…

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Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments

What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments

Digital Strategy: The Most Cliché Elephant Ever to Stand in Your Conference Room

You’ve heard the word, and no doubt providers-a-plenty have stopped by promising they can give it to you.  You may have just thought “I just sell _____, I don’t have time to strategize.”  There’s no shame at all in discovering that you may be a part of the vast majority who have been misled altogether about business’s biggest buzzword, “strategy.”
 …
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Added by Camille Forte on October 26, 2012 at 6:00am — No Comments

Unique Visits and Bounce Rate out perform expectations!

In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…

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Added by Rick McLey on August 12, 2012 at 8:00am — 17 Comments

Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

Five Social Media Questions

Thanks for taking a look at this one with me.  I am preparing this content for an upcoming website.  I know that AutomotiveDigitalMarketing.com is concentrated with Powerful Automotive Social Media Pros.  If you have the time, proof me on this one and let me hear your take.  I treasure your input; whether you agree or disagree.  Honesty is the way to distill a true winner. 

Thanks,

 

-JM-

 …

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Added by John Miller on March 28, 2012 at 2:11pm — 5 Comments

Successful measuring for measuring success

Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.

Some might find this hard to believe, but there are…

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Added by Devin Jones on March 27, 2012 at 9:30am — No Comments

By the way what is SEO again?

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".

 

If you…

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Added by Brian Pasch on November 26, 2011 at 6:56am — 13 Comments

How a Company Blog Can Help Your Site’s SEO

Google’s updating its algorithm. What are you doing to stay on top of search results?

A Quick Review of Recent Google Algorithm Updates

With all the updates Google has made to its search algorithm this year, it’s hard to keep track of what’s new and how to stay on top of search result pages. From back to back Panda updates to the new Caffeine Web indexing system released in June, Google has made significant changes to how it displays SERPs. Recent comments made…

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Added by Mina K. on November 18, 2011 at 12:03pm — 8 Comments

Google Adwords Express Can Supercharge Your PPC Strategy

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia.

 

Which ad do you think is more compelling to the consumer?  Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?

 

The second photo (below) is the same ad running on my laptop.  Both ads…

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Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments

Yelp Best Practices for Car Dealers





Yelp.com is growing to be the most popular local business review website today, with new reviews constantly added by its active and dedicated user base. Tech-savvy consumers young and old turn to Yelp to check reviews on everything from dentists to hair salons before they decide on where to shop. But Yelp is more than just a review website;: it’s a profoundly…

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Added by Mina K. on September 29, 2011 at 11:47am — 13 Comments

Google Enhances Adwords For Mobile Devices With Click To Call

Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices.



This information is very important for dealers who have been using PPC ads for Mobile Devices.  If you are not targeting mobile devices, this is a reminder and wakeup call.… Continue

Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments

ActivEngage Deep Thoughts: CRO and Genetic Algorithms

Here at ActivEngage, we are constantly contemplating the future of business on the Internet.  As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible.  This is the first installment of a blog series in which we will consider what the Internet is and what the…

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Added by Justin Braun on May 27, 2011 at 8:09am — No Comments

Leadership In Our Industry

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!



I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

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Added by Larry Bruce on March 13, 2011 at 7:04am — 13 Comments

Extinction Event Sale! This Weekend!!

Extinction Event Sale!  Every Weekend in 2011!!  With some dealers, that’s the business they are in, and they don’t even know it.  And they need to adapt to instead survive!  Here’s what I mean:

Extinction?  Scientists say the fossil record of bones indicates several sudden mass…

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Added by Keith Shetterly on March 10, 2011 at 12:30pm — 2 Comments

Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership



Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

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Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments

Automotive SEM Study Hits 100 Dealership Registrations

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010 by PCG Digital Marketing.

 

The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. 

For the study, we will be primarily focusing on…

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Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments

A Lesson From Groupon

Who are we putting in charge of our business?

 

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using…

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Added by Larry Bruce on January 17, 2011 at 5:55am — 3 Comments

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