Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Google's User Explorer lets us identify individual users by client ID and isolate data. That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.
You can also create segments to narrow down users who…Continue
Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments
For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.
Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments
Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.
If you're an…Continue
Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments
What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand. It’s more than a slogan or the logo that comes with any business.…Continue
Added by Paul Potratz on May 17, 2016 at 11:00am — No Comments
Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.…Continue
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …Continue
Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments
You have to be everywhere, but how do you maintain everything?
Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…
Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
Written by PureCars CEO and Co-Founder, Jeremy Anspach
(As published in Dealer Marketing Magazine)
In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…
Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments
LIVE MARKETING, a data driven marketing engine, gets the dealer satisfaction by helping them sell 25% more vehicles. Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals nationwide.
LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel…Continue
Added by Dani Lunsford on August 25, 2014 at 2:02pm — No Comments
One common mistake I have noticed consistently in Google AdWords & Bing campaigns…Continue
Added by Dmitriy Gamarnik on August 11, 2014 at 8:08am — No Comments
By Brian Pasch
Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies. Using cost as the…Continue
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
Added by Camille Forte on October 26, 2012 at 6:00am — No Comments
In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…Continue
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
Thanks for taking a look at this one with me. I am preparing this content for an upcoming website. I know that AutomotiveDigitalMarketing.com is concentrated with Powerful Automotive Social Media Pros. If you have the time, proof me on this one and let me hear your take. I treasure your input; whether you agree or disagree. Honesty is the way to distill a true winner.
Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.
Some might find this hard to believe, but there are…Continue
Added by Devin Jones on March 27, 2012 at 9:30am — No Comments