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Keith Shetterly's Blog Posts Tagged 'selling' (2)

Thank You for Protecting Our Data, Car Research!

Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers!  No condescension!  ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD!  WONDERFUL!!!!  Here's their email announcement:

January 18,…

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Added by Keith Shetterly on January 18, 2012 at 3:30pm — 4 Comments

Social Media is Permission Marketing and Permission Selling

I actually got Seth Godin to review this short article here below for me, and he gave some positive feedback (that should tell you how small the world is in the Internet Age, since I cold-emailed a famous author and he wrote back!). It's a few pages on how to look at the articulation of his ground-breaking "Permission Marketing" and the evolution to "Permission Selling" in terms of the Internet and especially modern Social Media. I thought some of the thinkers on here might enjoy…

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Added by Keith Shetterly on March 23, 2010 at 9:00am — 7 Comments

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