Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Social Media. The behemoth of all interaction.
One that combines a personal nature to marketing efforts. Social Media and its power to influence consumers has grown in recent years and expanded more than most would have ever thought…Continue
Added by Aubrey Hankins on August 9, 2016 at 6:30am — No Comments
Sell More and Stress Less With Intelligent Marketing
Times change. Not everything that worked for businesses 5 or 10 years ago is going to work as well in today’s evolving marketplace. This is true for merchandising techniques, sales pitches, and customer service practices. And it’s absolutely true when it comes to marketing strategies.
The mindset and knowledge base of consumers is always changing, and in recent years, there’s been a shift…Continue
Added by Joey Little on August 4, 2016 at 6:52am — No Comments
With the downturn in the economy looming large over everyone's head dealers are turning towards social selling and trying to generate leads on the social media platforms.
However, there's a few mistakes I see just about every dealer make so if you're struggling to generate leads on social media here's why...
FACT #1: Publishing content is not going to get people to buy.
Sure you will get likes and comments but that does…Continue
Added by Gus Skarlis on August 2, 2016 at 9:13am — No Comments
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition. In addition to building…Continue
Added by Joey Little on June 28, 2016 at 8:00am — No Comments
When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines. Most businesses already know increasing employee engagement is important,…Continue
Added by Joey Little on June 23, 2016 at 7:00am — No Comments
There’s serious hype about social selling in every industry, but do you know what it means for your dealership? Do you know how it can impact your sales, your employee engagement, and ultimately your bottom line?
If not, it’s time to take a look. There are several ways…Continue
Added by Joey Little on June 21, 2016 at 1:00pm — No Comments
If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for
your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more: …
Added by Joey Little on March 1, 2016 at 3:56pm — No Comments
Just following these 4 basic steps is the key to auction success.
1.) Find your ravenous market
2.) Get the studio humming
3.) O.V.E. everyday
4.) Prepare your auction "show"
The car auction lanes are filling up more each week. Now is the time as a wholesaler to have your selling line-up ready to put on a show at the sales.
Added by Barry Neuman on February 27, 2016 at 12:12pm — No Comments
In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price. After all, it’s pretty easy to compare pricing, especially with the advent of the internet. Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that…Continue
Added by Tom Cannata on February 4, 2016 at 6:04am — No Comments
Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable resources for sales professionals willing to put in a…Continue
In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…Continue
Added by Chris Miller on September 24, 2015 at 5:30am — No Comments
Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value…Continue
Added by Jirakee jones on July 30, 2015 at 10:42pm — No Comments
We all sometimes find ourselves staring at certain decisions without knowing what to do. It might be which college to enroll in, or whether or not to buy a new house, but the big decision for car lovers is what to do with a car that doesn't run anymore. It's stressful, especially if you're emotionally tied to your car or don't want to bother with repairs. You don't know what to do so you ask your friends - they all have different ideas and opinions, and in the end you're…Continue
Added by Bob Gormano on July 10, 2015 at 2:13am — No Comments
|by Joe Tarell, Performance Improvement Consultant|
For many consumers, the mystery is gone from the car sales transaction. The Internet has leveled the playing field for negotiating car deals while dealers and car salespeople find it increasingly difficult to hold gross on a car deal. In…Continue
With the push to “go green” there’s been a lot of talk about hybrid and electric vehicles—or just cars that get better gas mileage in general. We’re all up to date—more or less—on that trend, but have you heard about the push for solar-power roads? If you’re selling a hybrid vehicle like the 2015 Prius Plug-in to a future-savvy shopper, the possibility of solar-power roads popping up down the line…Continue
Added by Brad Simmons on November 25, 2014 at 11:48am — No Comments
Designing your sales process to focus more on your customer’s needs and wants and less on you can help you be more successful. It lowers the customer’s natural resistance and can help you sell more and make more profit. There are 10 key ingredients to making this happen.
A Positive Attitude
Much has been written about the importance of maintaining a positive attitude and I will not rehash all of that here. A positive attitude is your armor against…Continue
Added by Al Mosher on August 4, 2014 at 6:44am — No Comments
Dealership service departments are catching on. They’re beginning to retail like some of the best in the world.
They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…Continue
Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments
“You have to decide to love it first. Then the reasons to love it will appear.”
— Jeff Sterns
Let me open with this: you have every reason to feel proud of yourself.
First, you are open to looking at yourself and this shows accountability. Second, when you get really good at…Continue
Added by Jeffery Sterns on May 22, 2014 at 10:00am — No Comments
Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow. What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks. What they both also have in common is that they are both very much hated and reviled by so many.
From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…Continue
Added by Mark Tewart on May 7, 2014 at 9:22am — No Comments
Cars, dealerships and sales people can be commodities. As a sales person, your job is to move everything you do and everything you have towards being a non-commoditized item or service. You must sell your difference.
When making a decision, customers look for deciding factors. Being able to know what the differences are and then helping the customer know what they look like, sound like and feel like is your job. Customers don’t spend an hour with you and say, “This is exactly…Continue
Added by Mark Tewart on February 28, 2014 at 9:00am — No Comments