Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…Continue
Added by Andy Church on January 18, 2019 at 7:07am — No Comments
The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.
I understand that dealerships need…Continue
Added by Andy Church on January 4, 2019 at 7:36am — No Comments
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…Continue
Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments
Tips for People Buying A Car For The First Time
Buying Car for First Time? Confused by seeing so many option or nervous due to lack of knowledge? But most of all you must be excited!
One of the most important stages in our life and that fill us with satisfaction is to acquire our own car for the first time and…Continue
Added by Lija Parveen on December 18, 2018 at 12:47am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
For first-time car sellers, the aim is to look for an easy, efficient and cost-effective method of selling a used car. Most of the companies cost either commission fee or service charged that is quite unacceptable for sellers. Most sellers spend around half of the actual car price on clearing the service charges and transferring the vehicle registration. In a car market as savvy as UAE car market the process is quite difficult. Most people sell car to dealer because they want to…Continue
Added by Atiya Tuma on December 3, 2018 at 2:43am — No Comments
Added by Melvin Mann on November 11, 2018 at 8:36am — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…Continue
Added by Andy Church on November 9, 2018 at 7:15am — No Comments
Added by Melvin Mann on November 4, 2018 at 4:57pm — No Comments
If you’re reading this article, you have probably come to that point where you are looking to sell off a vehicle that you don’t drive anymore for some reasons known to you. It is important at points like this that you undergo due process and take certain steps in order to have a successful sale and avoid complications that might arise after the sale. Below are ten (10) important steps to take when you want cash for cars.…Continue
Added by Lija Parveen on October 24, 2018 at 8:43am — No Comments
Are you thinking of buying a car? Well, you aren’t the only one.
The automotive industry is doing reasonably well even in today’s economic conditions. International car sales were 79.02 million in 2017. This figure is expected to rise to 81.5 million units by the end of 2018.
Whenever you buy a new car, you are faced with a dilemma. You have to decide…Continue
Added by Rahul Paul on October 16, 2018 at 3:36am — No Comments
We are living in the world of marketing and advertising. The catchier the slogans and the ads are the better rates you get of your product. The rules apply to both commercial and the individual sales according to the AAAcreditGuide.com. The selling of vehicles and especially cars is not an easy thing to do. The vehicle that you bought for several bucks cannot be sold for a loss. If you have a car that you…Continue
Added by Rahul Paul on June 7, 2018 at 12:44am — No Comments
When you purchase a car, you do your best to find a quality car that will provide you with reliable service for years. However, over the years, wear and tear will take its toll. Even the most well-maintained vehicles will eventually break down. In some cases, the car is involved in an accident, and the driver may…Continue
Added by Brooke Chaplan on March 14, 2018 at 2:36pm — No Comments
We buy all junk cars: Junking your car isn’t fun because this is the car that has taken you everywhere and shown you a good time, so there’s a lot of good memories attached to that car. Everything on the earth was not meant to stay, it’s designed to pass on to its glory or shame. Weather it was a good car or a bad car the owner will have the…
Added by Melvin Mann on June 27, 2017 at 11:56am — No Comments
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…Continue
Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments