Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
As the remnants of Typhoon Nuri finish the march across North America, northern car dealers are reminded that Mother Nature doesn’t care what monthly sales targets are when she comes blowing through. If last winter is any precursor to the upcoming snow season, cold weather states and provinces are in for more than a few snow days.
Some of my fondest memories as a child were snow days. School was closed and we got…Continue
Added by Big Tom LaPointe on November 16, 2014 at 2:30pm — No Comments
Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…Continue
Added by Big Tom LaPointe on August 24, 2014 at 2:00pm — No Comments
Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these…Continue