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All ADM Blog Posts Tagged 'segmentation' (6)

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…

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Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments

What’s the Big Deal about Data Anyways? – Part Four

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that…

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Added by Mike Gorun on June 4, 2014 at 5:59am — No Comments

Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…

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Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment

What’s the Big Deal with Data Anyways? – Part Three

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s…

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Added by Mike Gorun on May 20, 2014 at 5:11am — No Comments

Do You Choose Your Customers Or Do They Choose You?

I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships…

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Added by Mike Gorun on April 30, 2014 at 5:07am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

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