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All ADM Blog Posts Tagged 'search' (164)

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

 

  1. What’s your cost per sale?
  2. What’s your impression share for your name?
  3. How many salespeople do you have?

 

Sure, there are hundreds of questions to ask. Millions of data…

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Added by Jim Flint on April 23, 2019 at 7:47am — No Comments

Three Tips in Three Seconds: Speed Matters

The biggest driver of customer satisfaction today is speed.

 

As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…

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Added by Jim Flint on March 26, 2019 at 7:00am — No Comments

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

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Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

Are You Missing Out on a Large Population of Customers?

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…

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Added by Brett Sutherlin on March 12, 2019 at 7:33am — No Comments

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

 

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

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Added by Jim Flint on March 12, 2019 at 7:19am — No Comments


Vendor
Stepping Into Future – How to Optimise Content for Voice Search

The advent of handheld devices has drastically changed how people use the internet. A significant portion of the search traffic has moved from full-sized computers to mobiles. Companies like Google are concentrating on mobile data traffic, ranking websites according to their compatibility, user-friendliness and optimisation for mobile devices.

In the last few years, the concentration has further shifted to voice search optimised content. Thanks to the proliferation of services…

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Added by Subhodip Das on March 11, 2019 at 2:02am — No Comments

Spring Selling Season

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage.

Five of the best six seasonally-adjusted sales months over the years happen between March and August. …

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Added by Jim Flint on February 22, 2019 at 7:00am — No Comments

Hottest New Models

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

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Added by Jim Flint on February 15, 2019 at 6:30am — No Comments

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

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Added by Jim Flint on February 12, 2019 at 7:51am — No Comments

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

 

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

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Added by Jim Flint on February 5, 2019 at 6:28am — No Comments

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

 

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

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Added by Jim Flint on February 4, 2019 at 6:56am — No Comments

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

 

The common currency for marketing metrics for…

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Added by Jim Flint on January 22, 2019 at 7:08am — No Comments

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

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Added by Jim Flint on January 18, 2019 at 7:30am — No Comments

STAT!

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

 

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

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Added by Jim Flint on January 11, 2019 at 7:13am — No Comments

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…

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Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

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Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments

Four Things You Need to Be Successful at SEO (+Bonus Infographic)

Search engine optimization can be a confusing thing.

As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.

 

Well, the 800-pound gorilla in the room…

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Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments


Agency
Google AdWords increases the number of Sitelinks for search ads

Back in November 2009 Google introduced sitelink extensions to the web. This was great as it provided search marketers to provide multiple landing destinations for their campaigns or ad-groups. Then in 2012 Google introduced the extended sitelink format which gave use the benefits of the…

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Added by Paul Wilson on August 28, 2017 at 8:30pm — No Comments

Optimize Your YouTube Channel

Watching TV on YouTube is something that's been trending for a while, but now people are starting to watch YouTube on their TV's.

So, how does this affect you? Watch this episode of Hard Facts to find out!

We’d love to hear what you…

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Added by Paul Potratz on June 2, 2017 at 12:51pm — No Comments

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