As more and more people increasingly prefer to communicate electronically (be it e-mail, text, IM, tweets, FB posts, etc.) over more traditional means (i.e. phone, face-to-face), we need to really think about the phone call follow-up after getting an internet lead to maximize customer engagement.
I've said before that there are two main reasons why getting a customer on the phone or into the dealership is beneficial to the dealer:
- Our brains are hard-wired to…