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All ADM Blog Posts Tagged 'schwartz' (7)

Five Services that Could Become the ‘Instagram of Mobile Video’

Warning!  Some of these services can be highly addictive!  Take Viddy for example.  In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be. 

So who might be able to break through in future? Here are five candidates who could…

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Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments

When Online Video Success Is Not What It Seems

Fake YouTube views are nothing new but a recent music industry crackdown shed some light on just how common the practice is. Ten days ago, Google …

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Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments

Why Mobile Video Is Set To Explode

Mobile video has historically been held back by a single factor: bandwidth. But 4G LTE is changing that, and mobile video is already more popular on the faster wireless networks. 

Mobile video is quickly becoming a mass consumer phenomenon, much as digital…

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Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments

Busting 10 Mobile Marketing Myths

With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.

The…

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Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments

Infographic: Sizing Up Your Social Media Sites

I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.

Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…

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Added by Joe Schwartz on January 6, 2013 at 9:30am — 3 Comments

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

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Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

New-vehicle Sales Up, but Margins are Squeezed: Enter CPO, Bringing New Profits to All!

If there is a bright spot in the economy these days, it’s the auto industry.

 …

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Added by Jeffrey Schwartz on August 27, 2012 at 4:00pm — No Comments

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