Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.
Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…
Added by Dan Beres on December 12, 2019 at 6:30am — No Comments
From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…Continue
Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments
NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers, participate in workshops with top-of-the-line trainers, and connect with…Continue
Added by Ralph Paglia on February 21, 2018 at 4:30pm — No Comments
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online and an e-mail was sent to someone at the dealership who may – or may not – confirm that appointment.
Fast forward to today and online service appointment…
Added by Ujj Nath on March 3, 2017 at 5:22am — No Comments
Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…
Added by Joey Little on February 25, 2016 at 2:09pm — No Comments
Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different approach when it comes to working in automotive advertising.
In automotive marketing, it is best to plan for the future months instead of working in the current month. There are plenty of…Continue
Added by Paul Potratz on December 27, 2013 at 12:45pm — No Comments
Added by Gary May on May 2, 2009 at 10:25pm — No Comments