Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%.
This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the…Continue
Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments
Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel.…Continue
Added by Chris Miller on March 4, 2016 at 5:23am — No Comments
A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional expense of staff. RedCap Automotive…Continue
Added by Chris Miller on December 18, 2015 at 5:30am — No Comments
Now let me explain...
In our industry – as well as life – we continuously talk about transparency.
Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…Continue
A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car…Continue
Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments
It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…Continue
Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments
Mike Esposito Honored with Special Leadership Award from the Times-Union
For Immediate Release
Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com)…Continue
Added by Mike Esposito on April 27, 2015 at 8:46am — No Comments
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…Continue
Added by Richard Holland on January 29, 2015 at 7:00am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – November 3rd, 2014 –Auto/Mate Dealership Systems (http://www.automate.com) has been honored as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the fifth year in a row that Auto/Mate has received the distinction.
"After five years we don't take this award for granted. We continue to work hard to create…Continue
Added by Mike Esposito on November 3, 2014 at 2:17pm — No Comments
It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism? If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…Continue
Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments
These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…Continue
Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…Continue
Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership.…Continue
Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.
That’s just wrong. ‘Satisfied’ is the lowest level…Continue
Added by Al Mosher on December 30, 2013 at 5:32am — No Comments
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…Continue
Anyone who gambles – whether they are a casual gambler or a professional gambler – realizes that casinos aren’t in business to lose money. In fact, casinos must generate a ton of revenue just to keep the Las Vegas strip lit up 24 hours a day. It really doesn’t matter which game you choose to play. Every game is…Continue
Added by Mike Gorun on November 19, 2013 at 6:14am — No Comments
The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business…Continue
Added by Mike Gorun on October 22, 2013 at 6:25am — No Comments
What these questions all have in common is that they all answers the fundamental aspects of what type of customer experience that…Continue
Added by Mike Gorun on October 1, 2013 at 5:56am — No Comments
How’s your attitude towards shoppers who walk without buying?
The right first response should be, with curiosity: Why didn’t the customer buy? A range of reasons might answer the question – from wrong inventory and price to poor presentation or dislike of the sales associate.
For whatever reason a shopper leaves the showroom without buying, the productive attitude is one that focuses on opportunity.…Continue
Added by Jeff Cotton on September 26, 2013 at 8:03am — No Comments