Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'satisfaction' (32)

Don’t Let Poor CSI Make You Afraid of Recall Customers

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel.…

Continue

Added by Chris Miller on March 4, 2016 at 5:23am — No Comments

Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction?

A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional expense of staff. RedCap Automotive…

Continue

Added by Chris Miller on December 18, 2015 at 5:30am — No Comments


Influencer
Is It Ever OK to Lie to a Customer?

Yes.

 

Now let me explain...

 

In our industry – as well as life – we continuously talk about transparency.

Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…

Continue

Added by Mike Gorun on December 8, 2015 at 5:00am — 3 Comments


Influencer
Is Spreading the Sales Process Out the Answer to Excellent CSI?

A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a car…

Continue

Added by Mike Gorun on October 27, 2015 at 6:03am — No Comments


Influencer
Discounts: They Work But Can Do More Harm than Good

It’s no secret that dealerships have been in a crazy race to the bottom in terms of profit per vehicle. Consumers are always looking for the best deal and automotive Internet resources are providing them with more ammo to negotiate with. Dealers have been complaining for years about decreasing profit margins on…

Continue

Added by Mike Gorun on June 9, 2015 at 5:30am — No Comments


Influencer
Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Mike Esposito Honored with Special Leadership Award from the Times-Union

For Immediate Release

Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com)…

Continue

Added by Mike Esposito on April 27, 2015 at 8:46am — No Comments


Influencer
Is Going Above & Beyond Really the Path to Customer Loyalty?

Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…

Continue

Added by Richard Holland on January 29, 2015 at 7:00am — No Comments


Influencer
Auto/Mate Honored As One of The “Best Places to Work” Fifth Year In A Row By The Albany Business Review

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – November 3rd, 2014 –Auto/Mate Dealership Systems (http://www.automate.com) has been honored as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the fifth year in a row that Auto/Mate has received the distinction.

 

"After five years we don't take this award for granted. We continue to work hard to create…

Continue

Added by Mike Esposito on November 3, 2014 at 2:17pm — No Comments


Influencer
Less Complaints Don’t Always Equal Increased Customer Satisfaction

It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism?  If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…

Continue

Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments


Influencer
First Comes Love, Then Comes Marriage…Then Comes??

Do you think your customers feel the same about your company as you think they do?  Think again, they probably don’t.

 

These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…

Continue

Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments


Influencer
How Simply Getting the Job Done Can Be a Bad Thing

Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…

Continue

Added by Richard Holland on August 28, 2014 at 5:07am — 2 Comments


Influencer
Is Instant Customer Feedback In Your Future?

There’s no doubt that customer satisfaction is important to all car dealerships.

Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership.…

Continue

Added by Richard Holland on August 14, 2014 at 6:00am — 3 Comments


Influencer
Turning Satisfied Into Loyal

Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.

 

That’s just wrong. ‘Satisfied’ is the lowest level…

Continue

Added by Al Mosher on December 30, 2013 at 5:32am — No Comments


Influencer
Be Your Own Customer

How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.

Want a real report card on how your staff is doing? Try being your own…

Continue

Added by Al Mosher on December 10, 2013 at 5:19am — 1 Comment


Influencer
The Odds are Always in the Casino’s Favor

Anyone who gambles – whether they are a casual gambler or a professional gambler – realizes that casinos aren’t in business to lose money. In fact, casinos must generate a ton of revenue just to keep the Las Vegas strip lit up 24 hours a day. It really doesn’t matter which game you choose to play. Every game is…

Continue

Added by Mike Gorun on November 19, 2013 at 6:14am — No Comments


Influencer
Empowering Employees to WOW Without Fear

The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business…

Continue

Added by Mike Gorun on October 22, 2013 at 6:25am — No Comments


Influencer
Thanks for the Memories

What was the last restaurant you ate at? Did you tell anyone about it? Why? What prompted you to do so? Did you get good service, bad service? Was the food great or horrible?

What these questions all have in common is that they all answers the fundamental aspects of what type of customer experience that…

Continue

Added by Mike Gorun on October 1, 2013 at 5:56am — No Comments


Influencer
Morph Be-Backs into Buyers

How’s your attitude towards shoppers who walk without buying? 

  • Snarky?
  • Ambivalent?
  • Opportunistic? 

The right first response should be, with curiosity: Why didn’t the customer buy? A range of reasons might answer the question – from wrong inventory and price to poor presentation or dislike of the sales associate. 

For whatever reason a shopper leaves the showroom without buying, the productive attitude is one that focuses on opportunity.…

Continue

Added by Jeff Cotton on September 26, 2013 at 8:03am — No Comments


Influencer
How Can Vendors Deliver on Great Expectations?

As a technology provider, AutoAlert has the weighty obligation to deliver great service and support to its customers, North America’s franchised automobile retailers. 

As a dealer, do you entertain great service expectations from the vendors with which you do business? If not, you should – and you should hold them accountable for meeting those expectations.

This is an important issue. Because a recent article in…

Continue

Added by Jeff Cotton on September 9, 2013 at 10:00am — No Comments


Influencer
Why a “Satisfied” Customer is Unacceptable

I came across an article recently by Jeffrey Gitomer that really hit home. In essence, he said that there are countless awards given out for…

Continue

Added by Mike Gorun on August 6, 2013 at 6:09am — 9 Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

3. Marketing Agency

Posted by Kyle Hayden on March 17, 2016

4. Internet Sales Manager - Nashville, TN

Posted by Kelsey M. on February 23, 2015

5. 9 Vehicle Pics??

Posted by Kyle Hayden on September 28, 2015

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service