Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …Continue
Added by Stan Sher on January 5, 2017 at 1:00am — No Comments
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses in general have taken a…Continue
Added by Stan Sher on July 1, 2014 at 4:31pm — No Comments
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
Added by Stan Sher on May 14, 2012 at 10:00am — No Comments
I was just thinking about something that really amazed me about a month ago. I was out with a friend of mine at a mall doing some shopping. We were at Macy's and decided to take a look at their collection of sunglasses. Both my friend and I enjoy nice things and do not play around when it comes to sunglasses. In fact, I was…Continue
Added by Stan Sher on May 9, 2012 at 3:05pm — No Comments
It's that time of year again. Yes, one of my favorite blogs of the year. I have always enjoyed writing about my experiences at conferences and conventions. This blog is going to be great. Why so great you ask?
Wait for it...
Wait for it...
Wait for it...
Boom...here it is.
This has been my most productive and educational NADA convention out of the three that I have attended. I realized this year the importance of spending a…
Added by Stan Sher on February 9, 2012 at 9:18pm — No Comments
We have been very busy here at …Continue
Added by Stan Sher on November 1, 2011 at 7:53am — No Comments
As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…
Added by Stan Sher on October 9, 2011 at 11:08am — No Comments
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…
Added by Stan Sher on February 2, 2011 at 10:05am — No Comments