Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …Continue
Added by Stan Sher on January 5, 2017 at 1:00am — No Comments
Sure, 2015 was nearly a record sales year for the auto industry, and overall, there is a year-over-year increase in sales so far in 2016, but there is a storm coming. The used car shortage which has propped up trade values for the past few years is long gone, and worse, there is a huge glut of used cars in the pipeline headed off lease. As…Continue
Added by Big Tom LaPointe on March 8, 2016 at 8:27pm — No Comments
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses in general have taken a…Continue
Added by Stan Sher on July 1, 2014 at 4:31pm — No Comments
Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…Continue
Added by Joe Webb on October 22, 2013 at 2:13pm — No Comments
While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…Continue
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
Added by Stan Sher on May 14, 2012 at 10:00am — No Comments
I was just thinking about something that really amazed me about a month ago. I was out with a friend of mine at a mall doing some shopping. We were at Macy's and decided to take a look at their collection of sunglasses. Both my friend and I enjoy nice things and do not play around when it comes to sunglasses. In fact, I was…Continue
Added by Stan Sher on May 9, 2012 at 3:05pm — No Comments
Added by Sean V. Bradley on April 12, 2012 at 10:50am — No Comments
It's that time of year again. Yes, one of my favorite blogs of the year. I have always enjoyed writing about my experiences at conferences and conventions. This blog is going to be great. Why so great you ask?
Wait for it...
Wait for it...
Wait for it...
Boom...here it is.
This has been my most productive and educational NADA convention out of the three that I have attended. I realized this year the importance of spending a…
Added by Stan Sher on February 9, 2012 at 9:18pm — No Comments
I arrived roughly 10 minutes early to train a new dealer client last week. I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand. That’s when I came across a salesperson sitting at his desk with a very familiar CRM open. …Continue
Craig and I were talking a few weeks back and I mentioned to him that it would be a good idea for him to do a video blog. I think my exact words were, "Craig, with your 30+ years in the business I know that you have some great stories and insights to share, insights and stories that others would WANT to…Continue
We have been very busy here at …Continue
Added by Stan Sher on November 1, 2011 at 7:53am — No Comments
As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…
Added by Stan Sher on October 9, 2011 at 11:08am — No Comments
Added by Glynn Rodean on August 23, 2011 at 7:04am — No Comments
The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training. I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.
This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…Continue
Selling Cars: Child’s Play
Got your attention didn’t I? Some of you are offended, some are intrigued and others are just wondering what nonsense is being spewed by this dork. In any case, you’re reading. It was recently brought to my attention that one of the greatest sales books ever was penned by none other than “Dr. Seuss”. I’m talking about “Green Eggs and Ham”. It’s brilliant in its simplicity and the entire focus is on the tenacity of one…Continue
Added by Brad Alexander on May 5, 2011 at 9:21pm — No Comments
Based on Glynn Rodeans' extensive experience setting up and training dealers on professional and effective Business Development Center (BDC) operations the New Vision Sales training and consulting team has produced a 95 page E-Book packed with invaluable techniques, tips and insights. This resource provides an essential foundation for addressing concerns and defining a BDC strategy for under performing…Continue
Added by Glynn Rodean on February 10, 2011 at 6:38am — No Comments
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…
Added by Stan Sher on February 2, 2011 at 10:05am — No Comments