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CDK Global's Blog Posts Tagged 'sales' (4)

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

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Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…

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Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

Connecting With Gen Y Car Buyers



Jillian Overmyer, Account Advocate
by Jillian Overmyer, Account Advocate

How do you approach Generation Y when it comes to car buying?

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…

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Added by CDK Global on November 11, 2014 at 6:30am — 3 Comments

Are You Master of Your Domain?



Jason Jewert, Performance Improvement Consultant
by Jason Jewert, CDK Global Performance Improvement Consultant

Who can forget The Contest? One of the most memorable …

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Added by CDK Global on October 29, 2014 at 10:20am — No Comments

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