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Joe Webb's Blog Posts Tagged 'sales' (5)

A Sale is Not a Sprint or a Marathon... it's a Relay Race!

“When you get the customer in, you’ve got to slow them down.”

This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…

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Added by Joe Webb on July 17, 2018 at 8:00am — No Comments

7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have happened... 

Just because I believe in the…

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Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments

Not Wrong, but Different

Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…

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Added by Joe Webb on October 22, 2013 at 2:13pm — No Comments

Don't Be an Answering Machine

While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…

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Added by Joe Webb on August 16, 2013 at 12:29pm — 2 Comments

The Probability of Accountability

I arrived roughly 10 minutes early to train a new dealer client last week.  I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand.  That’s when I came across a salesperson sitting at his desk with a very familiar CRM open.  To my wide-eyed amazement, I got to see him complete ALL of his scheduled calls…

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Added by Joe Webb on December 5, 2011 at 4:30am — 11 Comments

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