Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized. Let me introduce to you:…Continue
I have a lot of vendor friends and consultants I really love. In fact, I'm so popular, I make new friends among the vendors every day. My dealer says I spend way, way too much time with them when I should be working. But I just love talking to them!
But this message is not to them. …Continue
Don't ask for a manager when you want an Internet salesperson or BDC person.…Continue
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales staff.…Continue
For all of us who remember the sales floor before the Internet, we remember when we were King. We knew more about selling cars and had more information than any customer. We manipulated the customer like a piece of clay. We made huge commissions off of customers that had no idea what they should be paying for a car. Dream of forever.
Those days are long ago and far away. …Continue
Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money. What are you doing to be competitive in this business?
I don't know Ken personally but I believe Ken knows that the Internet is his gravy train. …Continue
Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments
2012 – the year that makes or breaks you! This is the year of natural selection… survival of the fittest.
2011 was to be the year of digital, and in many…Continue
It was 1978 in Ohio and I was a new car salesman. I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises. It was tough and I would not last long. But I learned something during that short time in the car business.Continue
I don't normally mention my dealership by name... but it's not that I am not proud of it. It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership. But today I would like to share an email I sent to the troops of my dealership. It is heartfelt and sincere. And it applies directly to Digital Marketing.
To all managers and sales staff:
In case you have any illusions about today's car marketing by your dealership, you must…Continue
One thing I have learned in the automotive Internet world over the past 13 years:
All truth passes through 3 stages.
( A quote by Arthur Schopenhauer)
When I first started selling cars via the Internet, most ridiculed it saying, "You can't sell cars over the…Continue