Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.
94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…Continue
Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments