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All ADM Blog Posts Tagged 'sales' (737)


Influencer
Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

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Added by David Metter on July 23, 2015 at 6:00am — 4 Comments


Influencer
Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted,…

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Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments


Influencer
The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 …

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Added by David Metter on July 16, 2015 at 5:30am — 6 Comments


Influencer
Amazon Loyalty Program Promises More Deals Than Black Friday

In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…

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Added by Mike Gorun on July 14, 2015 at 6:00am — No Comments


Influencer
Your Brand Is Your Reputation

Worried About Your Business's Reputation? These Tips Can Help!

Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.

Always…

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Added by Jon Floyd on July 8, 2015 at 10:30am — No Comments


Influencer
Who Is More Loyal? Floyd Mayweather Or The Dealer?

A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.

The article explains how Okeke has been willing to do…

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Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments


Influencer
Your Reputation Your Success

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…

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Added by Jon Floyd on June 30, 2015 at 10:00am — No Comments


Influencer
Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

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Added by David Metter on June 19, 2015 at 5:30am — No Comments


Influencer
Reputation Management Need To Know

What You Should Know About Managing Your Reputation 

Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect…

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Added by Jon Floyd on June 18, 2015 at 9:30am — No Comments


Influencer
What scares you?

Stop Making Excuses and Learn How to Conquer Your Slow-Month Fears

I recently talked with a friend having a slow month, and he began making excuses about the time of year and the weather. He was setting his team and himself up for failure. This week on Think TankTuesday:

  • Learn how to conquer…
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Added by Paul Potratz on June 2, 2015 at 1:30pm — No Comments


Influencer
7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…

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Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments


Influencer
Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

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Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments


Influencer
In Marketing, Consumers Want to Know What Is In It For Me

People aren’t watching your commercial or video because they want you to sell them your product. They’re watching because they want you to sell them a solution.

 

In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…

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Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments


Influencer
4 Top Benefits of Predictive Models

Packaged predictive analytic models enable automotive marketers to send perfectly timed, more relevant communications without the cost and complexity associated with standalone analytics tools—freeing your dealership up to acquire and engage customers instead of wrestling with data and technology.…



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Added by Amanda Meuwissen on May 12, 2015 at 12:49pm — No Comments


Influencer
Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…

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Added by Brian Cox on April 24, 2015 at 5:00am — No Comments


Influencer
Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your…

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Added by Jon Floyd on April 23, 2015 at 5:30am — 1 Comment


Influencer
Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program,…

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Added by Jon Floyd on April 20, 2015 at 6:30am — No Comments


Influencer
What’s the Single Most Important Part of my Marketing Strategy?

What’s the Single Most Important Part of my Marketing Strategy?

Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…

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Added by Jon Floyd on April 16, 2015 at 5:30am — No Comments

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