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All ADM Blog Posts Tagged 'sales' (818)

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…


Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that…


Added by David Metter on June 17, 2016 at 1:46pm — No Comments

Power Minute #11: May Retail Sales Growth - Negative?

For the second time in 3 months, retail sales growth turned negative. What kind of impact will this leave on June sales?

Watch video…


Added by Kris Rosychuk on June 15, 2016 at 11:57am — No Comments

Turning the “Perfect” Opportunity into Goodwill and Car Sales

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…


Added by Mike Gorun on June 14, 2016 at 5:27am — No Comments

The Mistakes People Make When Buying Repo Vehicles

Get a vehicle repossessed is a tragedy for a lot of people, but for the new buyers, this can be a deal! Repo vehicles, particularly boat repo are quite cheaper than the actual vehicles. They offer people the opportunity to save thousands of dollars. At the same time, they are mostly in…


Added by Olivia Grey on June 11, 2016 at 2:00am — No Comments

How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your…


Added by Paul Potratz on June 10, 2016 at 12:30pm — No Comments

10 Baseball Movies that Will Improve Automotive Sales

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerful insights that car dealers can utilize to further increase sales and improve their overall strategy. …


Added by David Metter on June 8, 2016 at 1:04pm — No Comments

Power Minute #9: What's Ahead for Retailers in May?

April retail sales grew 49K units over last year, slightly better than forecast. What will this mean for the month of May?

Watch video…


Added by Kris Rosychuk on June 8, 2016 at 11:00am — No Comments

Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!

Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!

In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…


Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments

Watch: Free Online Learning Series on Tips for Creating your Video Library!

Create video content that can be utilized by your sales and support team. Dealership do not have to miss out on the opportunity of being able to engage and follow up with their customers. Our free video series allows dealerships to learn how Busivid can help embrace video. 

Building a Video Library for your Sales Team…


Added by Mindy Flores on June 6, 2016 at 11:00am — No Comments

Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.



Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments

Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t…


Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments

How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who…


Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments

How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.



Added by Paul Potratz on May 24, 2016 at 8:30am — No Comments

Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an…


Added by Paul Potratz on May 20, 2016 at 12:53pm — No Comments

Paul Potratz: Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business.…


Added by Paul Potratz on May 17, 2016 at 11:00am — No Comments

Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…


Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

Using Snapchat in Your Marketing

Are you using Snapchat? On this week’s Hard Facts, Samantha explains how you can tell your story in 10 seconds or less. Snapchat is a major tool that you can use to reach a younger demographic and create a strong brand through social engagement.…


Added by Paul Potratz on May 13, 2016 at 11:56am — 1 Comment

How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …


Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments

4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…


Added by David Metter on May 10, 2016 at 1:14pm — No Comments

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