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All ADM Blog Posts Tagged 'sales' (852)


Influencer
Lack of Time Can Be Costlier Than You Think

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.

 

Not…

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Added by Mike Gorun on October 11, 2016 at 5:51am — No Comments


Influencer
Are You Going Extinct?

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…

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Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments


Influencer
If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments


Vendor
Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…

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Added by Joe Orr on September 28, 2016 at 5:41am — No Comments


Influencer
The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution

Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…

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Added by David Metter on September 27, 2016 at 12:30pm — 2 Comments


Influencer
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Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments


Influencer
Are You Ready For Cross-Device Remarketing?

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally…

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Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments


Influencer
What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex…

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Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments


Influencer
What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…

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Added by sara callahan on September 21, 2016 at 5:58am — No Comments


Influencer
How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear…

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Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments


Influencer
Now Is the Time to Be Selling Pre-Paid Maintenance

With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…

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Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments


Influencer
What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…

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Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments


Vendor
Sales and Service Disconnects: Back to the Basics

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales…

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Added by Tom Cannata on September 15, 2016 at 5:38am — No Comments


Vendor
Low Hanging Fruit Is Now Available for Plucking

The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.

 

So, what do managers do when they get nervous in the middle of the month – perhaps sales…

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Added by Joe Orr on September 14, 2016 at 5:53am — No Comments


Influencer
What's Mobile-Geddon?

Mobile-geddon is upon us!

As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…

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Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments


Influencer
One Dealership’s Killer Community Support Program

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…

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Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments

FREE Retail Marketplace Tools - Limited Time Offer!

J.D. Power and its recently acquired NADA Used Car Guide are working together to provide you with timely marketplace insights you can't get anywhere else!…

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Added by Kris Rosychuk on September 8, 2016 at 7:30am — No Comments


Influencer
Are You Creating Urgency?

Have you ever gotten an email from a retail store saying the sale is one day only?

This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.

Customers who feel a sense of…

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Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments


Vendor
Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…

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Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments


Vendor
You Might Consider Becoming the Amazon in Your Area… And Fast!

By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.

 

For the moment, Amazon is functioning as simply a new…

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Added by Joe Orr on August 31, 2016 at 6:06am — No Comments

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