Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
In the past, personal branding by salespeople was geographically restricted,…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…Continue
Added by Mike Gorun on July 14, 2015 at 6:00am — No Comments
Worried About Your Business's Reputation? These Tips Can Help!
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.
Added by Jon Floyd on July 8, 2015 at 10:30am — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.
The article explains how Okeke has been willing to do…Continue
Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…Continue
Added by Jon Floyd on June 30, 2015 at 10:00am — No Comments
Added by J.R. Batchelor on June 19, 2015 at 1:50pm — No Comments
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.
To add to this issue of trust, in many dense markets,…Continue
Added by David Metter on June 19, 2015 at 5:30am — No Comments
What You Should Know About Managing Your Reputation
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect…Continue
Added by Jon Floyd on June 18, 2015 at 9:30am — No Comments
Added by Paul Potratz on June 2, 2015 at 1:30pm — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…Continue
Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments
In the world of online marketing, oftentimes marketers forget this very basic concept. Think of it as painting pictures when selling. The idea…Continue
Added by Timmy D. James on May 18, 2015 at 6:30am — No Comments
Packaged predictive analytic models enable automotive marketers to send perfectly timed, more relevant communications without the cost and complexity associated with standalone analytics tools—freeing your dealership up to acquire and engage customers instead of wrestling with data and technology.…
Added by Amanda Meuwissen on May 12, 2015 at 12:49pm — No Comments
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by Jon Floyd on April 20, 2015 at 6:30am — No Comments
Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…Continue
Added by Jon Floyd on April 16, 2015 at 5:30am — No Comments