Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you a master or a student?
Do you know everything that you need to know to pass on your knowledge to others?
Recently, I spent four days on site at a dealer group consulting and training a brand new BDC Manager. This BDC Manager is a…Continue
All sales people need to have a monthly sales goal for themselves. They also need to know how they arrived at that specific goal. Many times, these goals are based upon their past sales performance, but past results may not be indicative of performance.
You can increase your sales by 25 percent or more. Identify what causes mental barriers that produce limited results and how to overcome them. Many barriers are caused by conditioning, circumstance and emotions. Many people…Continue
Added by Mark Tewart on August 9, 2013 at 9:00am — No Comments
Many times people say they don’t like to negotiate; yet, they still shop around and never pay full MSRP. Most people act in their own best interest. And most people who say they don’t like negotiating, actually still want to.
There are three things you should always listen to in this…Continue
Added by Mark Tewart on August 7, 2013 at 7:00am — No Comments
There is an enormous power out there for the using; a power that can provide exponential customer reach. This power has a force of its own and it’s completely, 100% free. Its name is meek in its nuance, but powerful enough to pack a punch… What we are talking about is the enormous power of sharing.
Sharing is an act that binds our relationships to one another. It connects people and it’s at the fundamental core of all social media. People share to spread the news about brands,…Continue
Added by Matthew on July 31, 2013 at 4:30am — No Comments
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales
Added by Sean V. Bradley on July 11, 2013 at 1:14pm — No Comments
Remember your first days in a dealership and the fundamentals the sales manager drilled into your head. That was good advice. We tend to forget a lot of it over time and as experience adds up.
Yet neglect of the fundamentals can cost sales. This is especially true when working certain opportunity categories. Consider these challenging ones:
Added by Jeff Cotton on July 9, 2013 at 8:07am — No Comments
In the ever increasing cycle of manufacturer pressure to reach a selected volume, differentiation is more important than ever. How and where is the question.
To put volume targets into context, last year VFacts recorded 1,112,032 new passenger cars, SUVs and commercial vehicles were delivered to customers during 2012 and this year Dealer targets set by the…Continue
Added by Sair Buckle on June 28, 2013 at 9:46pm — No Comments
I once had a sales manager who beat us up week after week to “stick to the basics”. That is wisdom that applies to virtually every facet of sales, and this great video by Tom Peters about selling yourself is a critical key to success in the automotive business and ANY industry…
Tom's key points here:
Added by Big Tom LaPointe on June 28, 2013 at 12:09am — No Comments
The San Antonio Spurs played not to win and wound up losing. The Spurs gave the power and control of the game to the Miami Heat and Miami took the power and control of their destiny and won. The Spurs will forever regret the position they took. Business lessons learned: Play to win instead of not to lose. Never give away your power or control of your destiny to the competition.
Added by Mark Tewart on June 21, 2013 at 10:26am — No Comments
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: “There is so much competition today that I can’t maintain profits,” “Everybody is giving everything away,” “The salespeople can’t negotiate,” and “Everybody knows our pricing from the Internet. “ Blah, Blah, Blah. Stop whining about price!
Only about 10 percent of buyers buy on price alone. For that 10 percent, you can decide…Continue
Added by Mark Tewart on June 19, 2013 at 9:13am — No Comments
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right…Continue
Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments
Don't ask for a manager when you want an Internet salesperson or BDC person.…Continue
In this age of transparency in our business, let's take some of our own medicine. It's time to practice what we preach. (I can't believe I've surpassed my quota on clichés this early in the article.) I want to take this opportunity to take a closer look at our job titles and descriptions. Let's look at the different…Continue
Traffic is slow, business is weak, the economy stinks and banks aren’t buying. Repeat this mantra 100 times and see how you feel. I promise you that if you replay this message enough, you will believe it as absolute truth and become depressed and desperate. No matter what circumstances are at present, the choice is simple: You choose to win or choose to lose.
The one single ingredient that is always present in any success story is self-determination. You are always…Continue
Added by Mark Tewart on June 14, 2013 at 6:15am — No Comments
As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are. Research reveals that effective Internet advertising not only provides dealers with greater reach to car…Continue
Added by J.R. Batchelor on June 13, 2013 at 9:13pm — No Comments
Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful.
As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife?
Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments
The penetration of hybrid and plug-in cars is growing, but ever so slightly. The primary driver today is as much related to the CAFÉ standards causing manufacturers to step forward with these new products, as it is related to pure consumer interest and demand. With there now being over forty hybrid-related offerings and another dozen plug-in vehicles, the overall volume is growing. According to…
Added by John Sternal on June 7, 2013 at 2:08pm — No Comments
Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:
We need more quality leads.
Or... Cars are bringing brain damage at the sale.
Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?
My answer to these issues are yes, yes and yes...so what. You have to control the controllable and you can control all of these…
Added by Mathew Koenig on May 28, 2013 at 4:00pm — No Comments