Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea. Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that. We all know the…Continue
Added by Kathi Kruse on February 13, 2012 at 12:43pm — No Comments
Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com…Continue
Added by Holly Forsberg on February 13, 2012 at 9:35am — No Comments
Courtesy of Insignia's Guest Blogger Jody DeVere, CEO of AskPatty.com Inc.
The range of vehicle accessories in the automotive aftermarket industry today is nothing less than staggering. From the simple embellishments like better floor mats and car covers to complete sparkling chrome makeovers and everything in between, there are gizmos and attachments to make virtually any car or truck carry…Continue
Added by Ashley Poag on February 8, 2012 at 7:45am — No Comments
Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…Continue
“If I had more traffic, I could sell more cars”
Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.
I was at a long-time Ford client last week, started working with them in September of 1997. They are coming off of another great profit year, but January had started off a little slow.
I noticed the Sales staff was a little down and in conversations the main…Continue
Added by Jay Prassel on January 20, 2012 at 5:21am — No Comments
Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.
But even if your Page has thousands of active fans, do you know how many of them are in the market for a…Continue
Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments
This webinar on Thursday, January 26, 2012 at 11:30 A.M. EST, 10:30 A.M. CENTRAL, 8:30 A.M. PACIFIC,is a must attend for dealers wishing to discover how to use the latest in mobile technology to turn their inventories faster and realize more profit. RedBumper, a new breed automotive inventory management company, was founded by inventory management pioneer, Bruce Thompson, former CEO and founder of American Auto Exchange (AAX). Thompson is credited for creating and pioneering the…Continue
Added by sara callahan on January 19, 2012 at 9:23am — No Comments
Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing. 2012 will see a majority of dealerships dedicating more resources to their …Continue
Added by Justin Braun on January 19, 2012 at 7:00am — No Comments
Have you been setting Sales goals for 2012? How about this one?
Research suggests that when setting goals being as specific as possible…Continue
Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 12, 2012 at 10:46am — No Comments
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments
Dallas, TX – January 10, 2012 – RedBumper, (http://redbumper.com/) a new breed automotive inventory management company, today announced that it will unveil the first true mobile inventory management system at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6. The new system is entirely Smartphone-centric and enables auto dealers to achieve faster turns, higher profits and volume sales,…Continue
Added by sara callahan on January 10, 2012 at 6:57am — No Comments
2012 – the year that makes or breaks you! This is the year of natural selection… survival of the fittest.
Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …Continue
Added by Justin Braun on January 5, 2012 at 8:30am — No Comments
What a year we've had. There were ups and downs, but I'm so looking forward to next year. I had the privilege of working with enough dealers to see an even bigger need for training in 2012. But, my challenge is not that I see it, but getting dealers to see it as well. As many in my industry know, the most common objection to training of any kind is that the dealer has it handled. They just don't see a need. In my opinion, many of them just don't see!
For example: Follow-up. …Continue
Added by John Fuhrman on December 30, 2011 at 6:51am — No Comments
Added by John Fuhrman on December 30, 2011 at 4:21am — No Comments
Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry. For dealers, this means …Continue
Added by Justin Braun on December 29, 2011 at 8:00am — No Comments
For sure, sales associates must attend…Continue