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All ADM Blog Posts Tagged 'sales' (688)

Are your advertising dollars well spent?

In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.

Here is the rub.

Customers don't make a connection with…

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Added by Leonard Buchholz on May 21, 2012 at 2:30pm — 17 Comments

RedBumper’s New Service Drive & Sales History Equity Tools Provide Lucrative Used Vehicle Inventory Source for Auto Dealers

Dallas, TX –May 21, 2012RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…

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Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments

From the Trenches - We WERE the Sultans of Swing

 

For all of us who remember the sales floor before the Internet, we remember when we were King.  We knew more about selling cars and had more information than any customer.  We manipulated the customer like a piece of clay.  We made huge commissions off of customers that had no idea what they should be paying for a car.  Dream of forever.

Those days are long ago and far away. …

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Added by Tom Gorham on May 19, 2012 at 7:00pm — 23 Comments

Build Loyalty with Five Metrics: #5—Member Repurchase Intent

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.

 

This is the final blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on retail…

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Added by Mike Gorun on May 15, 2012 at 4:01pm — No Comments

The Difference Between A Professional And An AMatuer

As we reach the mid year time, many of us make decisions.  Some even make commitments to change certain aspects of their life and their profession.  Unfortunately, far too many change absolutely nothing because they believe that their career is subject to the mercy of the markets.  They boast about how they were a top producer during the market high points, and continue doing the same things they did when customers simply showed up with checkbooks in hand.

     Case in point.  A good…

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Added by John Fuhrman on May 14, 2012 at 7:30am — No Comments

CAR-Research XRM Adds New “Prospecting the Household” Feature to CRM; Helps Auto Dealers Use CRM to Capture More Sales

Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a…

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Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments

Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it one!

http://www.automotiveinternetsales.com 

Sean V. Bradley "On Top of The World" -  Automotive Sales is an AMAZING Career... If you make it…

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Added by Sean V. Bradley on May 3, 2012 at 5:45pm — No Comments

Want to have a big day today? Get a checkup.

“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.”  Mark Murphy, Hiring for Attitude, Forbes

In the car business , it’s all…

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Added by Leonard Buchholz on May 3, 2012 at 7:37am — No Comments

When Is The Best Time To Hire?

You've evaluated the numbers.  Met with your managers.  Decided the goals for the rest of the year.  Now the only question is, how and when should you hire additional sales people?  Is there actually a best time to put new people on your floor?  Let's look at the possibilities.

HIRING WHEN THINGS ARE SLOW

When things are slow there are two huge benefits to hiring new people.  First - You cna take your time and make sure they get their feet under them.  Let them…

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Added by John Fuhrman on May 1, 2012 at 7:30am — No Comments

What Auto Accessories Are Your Customers Searching For on Google?

What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…

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Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

 

Houston, Texas, April 30, 2012CAR-Research XRM,  a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…

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Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments

3 ‘Must’ Benefits of Mobile CRM

Mobile CRM is in-dealership CRM functionality on your mobile phone. It’s designed to help you and your staff put more deals on the sales board, wherever opportunities arise.

 

Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to…

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Added by Kurt Kubicki on April 24, 2012 at 11:46am — 5 Comments

The Process Is The Prize

The Process Is The Prize!

   

 

Studies show that the average salesperson is into negotiations within 3 minutes of saying hello.  Three minutes and they're talking numbers and hoping to close a deal.  What's amazing is, I heard that exact statistic when I went to my first sales training seminar in 1980.  So, nothing has really changed in over 30 years. 

 

Think about it this way.  Some of you have been reading this newsletter since it began.  That being the…

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Added by John Fuhrman on April 21, 2012 at 2:54am — No Comments

Paying Top Dollar Just To Look Good

You arrive at your dealership and notice that the outside is appearing a bit drab.  To fit with the brand and the neighborhood, you determine that a great paint job would do wonders for the entire building.  So, you make the decision. 

 

Here are your choices:

•You call the top commercial painters in the area and get an estimate.

•You hire a couple of college kids give them a truck to pick up paint and turn them loose.

•You pull your…

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Added by John Fuhrman on April 19, 2012 at 8:39am — No Comments

Are 25% of Your Showroom Customers Being Ignored?

What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored and told to come back another time? Or would a manager, or someone else, step in to help? One thing’s for sure: if…

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Added by Josh Vajda on April 17, 2012 at 12:00pm — 3 Comments

There is too much waiting

Don’t you think there is too much waiting going on? I don’t mean the kind of waiting we do for a burger at the local drive thru or waiting for the mail to arrive.

And it’s not the other kind of waiting we do these days “plugged in” as we are.

Heck, we all know that in this…

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Added by Leonard Buchholz on April 11, 2012 at 7:00am — No Comments

From the Trenches - Who do you want to be?

 

Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money.  What are you doing to be competitive in this business? 

 

I don't know Ken personally but I…

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Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments

It's been 60 days.

It’s been 60 days.

You had every intention of making changes and doing something different. You had all of the information gathered and catalogued. You even made a list of all of the Managers and their responsibilities and revised their Goals based on the information and training you were about to provide them.

You were ready for Success! You had new expectations! You were ready to accomplish new Goals.

You were ready to reap the benefits of attending the NADA…

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Added by Leonard Buchholz on April 6, 2012 at 6:30am — No Comments

The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!

‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’

 - John Maynard Keynes

If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…

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Added by Rob Fontano on April 4, 2012 at 1:33pm — 15 Comments

If Location Is A Problem, Try These Three Tips

When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…

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Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments

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