Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing. 2012 will see a majority of dealerships dedicating more resources to their …Continue
Added by Justin Braun on January 19, 2012 at 7:00am — No Comments
Have you been setting Sales goals for 2012? How about this one?
Research suggests that when setting goals being as specific as possible…Continue
Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 12, 2012 at 10:46am — No Comments
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments
Dallas, TX – January 10, 2012 – RedBumper, (http://redbumper.com/) a new breed automotive inventory management company, today announced that it will unveil the first true mobile inventory management system at the 2012 NADA & ATD Convention and Expo in Las Vegas, NV, February 3-6. The new system is entirely Smartphone-centric and enables auto dealers to achieve faster turns, higher profits and volume sales,…Continue
Added by sara callahan on January 10, 2012 at 6:57am — No Comments
2012 – the year that makes or breaks you! This is the year of natural selection… survival of the fittest.
Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …Continue
Added by Justin Braun on January 5, 2012 at 8:30am — No Comments
What a year we've had. There were ups and downs, but I'm so looking forward to next year. I had the privilege of working with enough dealers to see an even bigger need for training in 2012. But, my challenge is not that I see it, but getting dealers to see it as well. As many in my industry know, the most common objection to training of any kind is that the dealer has it handled. They just don't see a need. In my opinion, many of them just don't see!
For example: Follow-up. …Continue
Added by John Fuhrman on December 30, 2011 at 6:51am — No Comments
Added by John Fuhrman on December 30, 2011 at 4:21am — No Comments
Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry. For dealers, this means …Continue
Added by Justin Braun on December 29, 2011 at 8:00am — No Comments
For sure, sales associates must attend…Continue
We all have one week of work before 2011 becomes a collection of files to be stored away. Sure, we'll go back and get some things for this years taxes. Perhaps even take a look at some trends that occurred during the year. But what are the things that will make 2012 a better year for you? Chances are, there will be talk of improvement, higher numbers, better grosses, and maybe even a reduction in expenses. But, it will all fade before the Christmas decorations are taken down.
This is the last full business week before Christmas, and for many businesses it won’t even be a full week with Christmas Eve and Christmas Day falling on the weekend. Besides preparing for the holidays and their own family traditions, car dealers are gearing up for that magical week between Christmas and New Year’s that oftentimes brings in some of their best sales of the year.
This has been an interesting year for the automotive world. Coming off of a year…
Added by Amanda Meuwissen on December 22, 2011 at 10:25am — No Comments
Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales
Daytona Beach, FL -- December 15, 2011 – …Continue
Added by Crystal Hartwell on December 15, 2011 at 5:14am — No Comments
“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”
That’s what automotive…Continue
There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.
Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.
Let’s add the numbers up: the average cost of a used…
Added by Jeffrey Schwartz on December 12, 2011 at 8:09am — No Comments
Adam Ross, Managing Director of Infinite Prospects, discusses how he helps car dealerships leverage the internet to drive more leads and sales that drive a return on investment. Find out more at http://www.infiniteprospects.com.
Added by Adam Ross on December 9, 2011 at 4:02pm — No Comments
While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion. I enjoy this break, especially during this time of year. It's always easy to get new people to set high goals becasue they're still excited about their new career and want to make a great impression. Getting veterans to set goals is more like trying to get a college student to be done with a major paper BEFORE the night before!
As an expert in human personal…Continue
Added by John Fuhrman on December 5, 2011 at 5:20am — No Comments
I arrived roughly 10 minutes early to train a new dealer client last week. I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand. That’s when I came across a salesperson sitting at his desk with a very familiar CRM…Continue
An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...
This is a REAL Email from Megan and it just blows me away that there are kids like this girl out there just wishing she had a direction and an opportunity... Yet there are Hundreds of Thousands of Sales People, Automotive Sales people that accept mediocrity, some…Continue
Added by Sean V. Bradley on December 4, 2011 at 8:37pm — No Comments