Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…Continue
Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments
A dog and a cat were recently having a conversation about how each other looks at the world.
They had been friends a long time and the dog had recently been promoted to the title of Service Manager of his Dealership. The cat had stopped by for a visit and to congratulate her friend on his recent promotion. And, as Managers are prone to do, they began to discuss how each run…Continue
Added by Leonard Buchholz on April 3, 2012 at 10:55am — No Comments
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…Continue
This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate. If you are ever in New Jersey, I'll cook up a killer meal for you!
When I saw this label I started laughing right in the aisle.…Continue
R this and R that. Which one is the right R for our Dealership? If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?
Wait. I didn’t explain what I am talking about very well. Ok. ROI is referring to Return On Investment. This “Investment” can be anything. Time, Money, Parts, Labor…anything. And when we…Continue
Added by Leonard Buchholz on March 23, 2012 at 7:30am — No Comments
Advice From a 30-Car Guy
People often ask me what is the most amount of units I sold on the showroom floor…? 33, that is the…Continue
Added by Sean V. Bradley on March 21, 2012 at 8:44pm — No Comments
Added by Leonard Buchholz on March 20, 2012 at 7:30am — No Comments
He assembled a team of…Continue
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
There is a statement we've all heard over the years in this industry. When I hear it, it makes me crazy. Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm…Continue
Added by Leonard Buchholz on March 16, 2012 at 9:00am — No Comments
Added by Crystal Hartwell on March 7, 2012 at 9:18am — No Comments
Added by Josh Vajda on March 7, 2012 at 8:30am — No Comments
Let me share with you my experience, as a customer, intent to purchase a new 2012 vehicle. My name is Ernie Kasprowicz, General Manager and Partner of AutoMax Recruiting and Training, LLC. We are a company focused on staffing auto dealers with quality people within all departments and provide enhanced job skills training…Continue
Company continues expanding lending programs for the more than one-third of car-buyers with non-prime credit
Irvine, CA, February 29, 2012– CarFinance Capital LLC (http://www.CarFinanceCapital.com), a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit line, which is provided by…Continue
Added by Crystal Hartwell on February 29, 2012 at 6:39am — No Comments
Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write.…Continue
Added by Holly Forsberg on February 21, 2012 at 7:39am — No Comments
Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?
Let's think about other forms of measurement,…Continue
That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…Continue