Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety…Continue
Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.
I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…Continue
Added by Leonard Buchholz on May 24, 2012 at 9:43am — No Comments
I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.
Social media that incorporate these overlooked…Continue
Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments
DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’Continue
Added by Crystal Hartwell on May 22, 2012 at 5:41am — No Comments
In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.
Here is the rub.
Customers don't make a connection with…Continue
Dallas, TX –May 21, 2012 – RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…Continue
Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments
For all of us who remember the sales floor before the Internet, we remember when we were King. We knew more about selling cars and had more information than any customer. We manipulated the customer like a piece of clay. We made huge commissions off of customers that had no idea what they should be paying for a car. Dream of forever.
Those days are long ago and far away. …Continue
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the final blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on retail…Continue
Added by Mike Gorun on May 15, 2012 at 4:01pm — No Comments
As we reach the mid year time, many of us make decisions. Some even make commitments to change certain aspects of their life and their profession. Unfortunately, far too many change absolutely nothing because they believe that their career is subject to the mercy of the markets. They boast about how they were a top producer during the market high points, and continue doing the same things they did when customers simply showed up with checkbooks in hand.
Case in point. A good…Continue
Added by John Fuhrman on May 14, 2012 at 7:30am — No Comments
Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a…Continue
Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments
Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it…Continue
Added by Sean V. Bradley on May 3, 2012 at 5:45pm — No Comments
“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.” Mark Murphy, Hiring for Attitude, Forbes
In the car business , it’s all…Continue
Added by Leonard Buchholz on May 3, 2012 at 7:37am — No Comments
You've evaluated the numbers. Met with your managers. Decided the goals for the rest of the year. Now the only question is, how and when should you hire additional sales people? Is there actually a best time to put new people on your floor? Let's look at the possibilities.
HIRING WHEN THINGS ARE SLOW
When things are slow there are two huge benefits to hiring new people. First - You cna take your time and make sure they get their feet under them. Let them…Continue
Added by John Fuhrman on May 1, 2012 at 7:30am — No Comments
Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments
CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios
Houston, Texas, April 30, 2012, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…Continue
Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to…Continue
The Process Is The Prize!
Studies show that the average salesperson is into negotiations within 3 minutes of saying hello. Three minutes and they're talking numbers and hoping to close a deal. What's amazing is, I heard that exact statistic when I went to my first sales training seminar in 1980. So, nothing has really changed in over 30 years.
Think about it this way. Some of you have been reading this newsletter since it began. That being the…Continue
Added by John Fuhrman on April 21, 2012 at 2:54am — No Comments
You arrive at your dealership and notice that the outside is appearing a bit drab. To fit with the brand and the neighborhood, you determine that a great paint job would do wonders for the entire building. So, you make the decision.
Here are your choices:
•You call the top commercial painters in the area and get an estimate.
•You hire a couple of college kids give them a truck to pick up paint and turn them loose.
•You pull your…Continue
Added by John Fuhrman on April 19, 2012 at 8:39am — No Comments
What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored and told to come back another time? Or would a manager, or someone else, step in to help? One thing’s for sure: if…Continue