Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?
1. Don't Drink the Cool Aid
The news is…
Added by Mark Tewart on April 16, 2013 at 6:47am — No Comments
I made a very prosperous living selling highline automobiles. My sales strategy made happy customers happier and because my sales were MSRP or better they made my boss quite happy too.
My strategy? I rarely took a showroom up.
Taking ups, as much as we love the rush of that pursuit, results in closing rates under 20%. You could be closing half or more if you prospect the right opportunities.
This kind of progressive selling is the future of…Continue
Added by Jeff Cotton on April 15, 2013 at 2:30pm — No Comments
Okay, you got me! This article has nothing to do with me, and everything to do with you.
On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen…Continue
Added by Michael Cirillo on April 11, 2013 at 9:22am — No Comments
In recent months I have been "addicted" to auditing dealership marketing budgets. I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.
I have been able to…Continue
Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments
Who is Jason Becker you might ask? Before I tell you I want to let you know that the reason for this post is because I am tired of hearing people tell me that they cannot do something or that things are impossible. I hear it from sales professionals at dealerships. I hear it from people that I meet in social environments that tell me they are looking for a job after I mention the possibility of car sales. I even hear it from people in my family who sometimes make excuses instead of…Continue
Added by Stan Sher on April 5, 2013 at 10:30am — No Comments
In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…Continue
Added by Arnold Tijerina on April 4, 2013 at 5:45am — No Comments
This blog was originally by Harlene Doane, COO of Used Car University on their company blog.
Ever been to one of these meetings?
Good morning everyone, today we are going to talk about phone skills. Let's listen to a recently recorded call to our dealership and hear what we did wrong?
John we had 15 lot ups yesterday but only closed one…Continue
Added by Brett Houchin on April 3, 2013 at 12:30pm — No Comments
The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.
Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.
Service drive vehicle selling is powerful because you probably have all the tools at hand to…Continue
Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments
With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.
I think it is well established that most PMPs are being sold in the F…Continue
Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments
I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations throughout Holland.
The company also has…Continue
What business are you in? “The car business” would probably be your normal answer. I would invite you look deeper into that question. Rarely, is your first answer to that question your most accurate answer. The majority of businesses fail, or fail to reach their potential, because the owner and managers haven’t figured out the most important and most basic question: “What business are we in?”
Saying you are in the car business seems logical. However, that answer does not stir…Continue
Added by Mark Tewart on March 25, 2013 at 11:20am — No Comments
After working with and speaking to hundreds of dealerships, aggregators & industry experts, the SaleMove team has assembled a slideshow that shows how car dealerships have evolved with the Internet and the evolution that will likely unfold in the coming years. It is certainly clear that automotive sales have been moving online for some time. Technology is now on the verge of fully bridging the last gap- replicating the showroom online….
Added by Justin DiPietro on March 21, 2013 at 11:17am — No Comments
Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to connect with buyers. Here are…Continue
Added by Big Tom LaPointe on March 11, 2013 at 9:30am — No Comments
Let's cut the chit chat and jump to the point of this post. Do you suck? Are your sales dwindling? Are you losing the confidence of your management? Does it feel like all of your "ups" are avoiding you to the point that you discreetly sniff your arm pits just to make sure you don't…Continue
Added by Michael Cirillo on March 10, 2013 at 11:30pm — No Comments
Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.
Interactive Media Manager / Industry Analyst…Continue
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
Added by Sean V. Bradley on February 15, 2013 at 8:33pm — No Comments