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All ADM Blog Posts Tagged 'sales' (667)

The Digital Dealer pt. 1 – “First Things First”

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…

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Added by Rob Fontano on March 28, 2012 at 2:53pm — 3 Comments

Did You Really Want 50% More Mustard?

This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate.  If you are ever in New Jersey, I'll cook up a killer meal for you!

 

When I saw this label I started laughing right in the aisle.…

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Added by Brian Pasch on March 27, 2012 at 3:30pm — 2 Comments

R this and R that

R this and R that.  Which one is the right R for our Dealership?  If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?

Wait. I didn’t explain what I am talking about very well.  Ok.  ROI is referring to Return On Investment.  This “Investment” can be anything. Time, Money, Parts, Labor…anything.  And when we…

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Added by Leonard Buchholz on March 23, 2012 at 7:30am — No Comments

Advice From a 30-Car Guy

Advice From a 30-Car Guy

 

People often ask me what is the most amount of units I sold on the showroom floor…? 33, that is the…

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Added by Sean V. Bradley on March 21, 2012 at 8:44pm — No Comments

Why would you need something "new"?

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Added by Leonard Buchholz on March 20, 2012 at 7:30am — No Comments

That Money Machine

In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.

 

He assembled a team of…

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Added by Kurt Kubicki on March 19, 2012 at 6:30am — 3 Comments

The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…



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Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment

Please...Not That!

There is a statement we've all heard over the years in this industry.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm…

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Added by John Fuhrman on March 16, 2012 at 9:30am — 5 Comments

Commodity or Original...which one are you?

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Added by Leonard Buchholz on March 16, 2012 at 9:00am — No Comments

The easiest way to measure your website and digital marketing effectiveness

Hey I just figured out the easiest way to measure your digital effectiveness would you like to know? Pay attention because the solution is so simple and you don't have to spend anymore money, or learn how to use any new tools.

Ok here it is......SHUT IT ALL OFF! Yep that's right I said it pull the plug cancel all vendors, A/T, cars.com and turn off your websites. Now that i have your attention I am being extremely sarcastic however I do think many of us in this business have sat through a… Continue

Added by Matthew Smolik on March 8, 2012 at 4:07am — 3 Comments

NADA University Webinar Shows Dealers How to Earn an Extra $500 Per Car Sold

izmocars accessories sales experts provide key best practices for selling accessories successfully; seminar free to NADA members



San Francisco, CA -  March 07, 2012 - izmocars (http://www.izmocars.com), whose AOA product is the accessories sales…

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Added by Crystal Hartwell on March 7, 2012 at 9:18am — No Comments

Prepare for Increased Internet Leads in 2012



Urban Science recently analyzed its lead management data and, according to these recent articles in the…

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Added by Josh Vajda on March 7, 2012 at 8:30am — No Comments

Death of a Salesman, has the day arrived?

Let me share with you my experience, as a customer, intent to purchase a new 2012 vehicle. My name is Ernie Kasprowicz, General Manager and Partner of AutoMax Recruiting and Training, LLC. We are a company focused on staffing auto dealers with quality people within all departments and provide enhanced job skills training…

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Added by Ernie Kasprowicz on March 1, 2012 at 9:34am — 28 Comments

CarFinance Capital Secures $200 Million Credit Facility

Company continues expanding lending programs for the more than one-third of car-buyers with non-prime credit

 

 

Irvine, CA, February 29, 2012– CarFinance Capital LLC (http://www.CarFinanceCapital.com), a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit line, which is provided by…

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Added by Crystal Hartwell on February 29, 2012 at 6:39am — No Comments

AutoFerret.com’s AVA Sends 5 Millionth Message to Auto Dealer Customers

Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write.…

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Added by Holly Forsberg on February 21, 2012 at 7:39am — No Comments

The 31 inch yard stick

Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?



Let's think about other forms of measurement,…

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Added by Bill Playford on February 17, 2012 at 6:30am — 5 Comments

What People Think of Internet Sales Managers

Added by Stephen Murphy on February 16, 2012 at 1:55pm — 11 Comments

Putting the Band Back Together

That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…

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Added by Mike Shawd on February 13, 2012 at 12:51pm — 9 Comments

3 Effective Ways to Use Social Media to Debunk the Stereotype

If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea.  Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that.  We all know the…

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Added by Kathi Kruse on February 13, 2012 at 12:43pm — No Comments

Dealerships Using AutoFerret’s Automated Virtual Assistant (AVA) Achieve Average Lead Closing Rates of 28%

Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com…

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Added by Holly Forsberg on February 13, 2012 at 9:35am — No Comments

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