ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…Continue
Added by DON GRAFF on May 7, 2011 at 7:30pm — No Comments
Helms Brothers Mercedes-Benz Triples Gross Profit with NCM® Associates
Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the…Continue
Added by sara callahan on May 2, 2011 at 7:30am — No Comments
Last week, while at a dealer client, and while reviewing the mystery shop I had just done for them, I flashed on a story told to me last year by one of my teammates. First know that this was a pretty typical mystery shop – the shopper received 2 emails and 1 phone call before the store stopped contact attempts. Now the story:
Bob was 13 years old, in middle school for the first time, and faced with having to ask a girl to an upcoming school dance. Like a lot of 13 year old boys…
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.
Boca Raton, FL - (April 13, 2011) -- PSCars.com today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an…Continue
Added by sara callahan on April 14, 2011 at 7:35am — No Comments
Boca Raton, FL - (April 5, 2011) -- PSCars.com today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.
“Our goal is to transform the…Continue
Added by Trace Ordiway on March 20, 2011 at 7:30am — No Comments
How many more cars can a dealership sell because of social media?
Any social media expert would hate to hear this question, the pro would respond with “you are not on these networks to close sales, you are here to build relationships”. They are very right in saying this, yet lets just say we give this question a bit of thought. The dealership that asks the question isn't wrong in asking either. Really it's why they are coming into work every day isn't it?
Added by Steve Southin on March 15, 2011 at 8:34pm — No Comments
You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!
I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…Continue
Why do I love the car business?
Why do I never stop being the best that I can be?
Why do I go through the ups and downs of the…Continue
This is a true story told to me in 1996 BC (Before Computers) by my friend sales trainer extraordinaire Diana Ball Cooksey. (http://www.dbcooksey.com/)
Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities. But she needed to buy some health insurance. So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…
Added by Trace Ordiway on March 5, 2011 at 1:25pm — No Comments
Are you looking everywhere you should for customer reviews about your dealership? It’s as simple as typing “[Your Dealership] Reviews” into Google and going through the links, and should be a regular practice, as well as stopping by review sites like…
Added by Amanda Meuwissen on March 1, 2011 at 8:26am — No Comments
The "Automotive Marketing Boot Camp" being held in Orlando, Fl April 16 - 18 presents a unique opportunity for automotive internet and digital marketing managers to learn from the most “hands on” experienced professionals in our field. The list of presenters is…Continue
What an event!!!
I just got back last night from spending a long week in the San Francisco Bay Area. I always like to recap these events when I get a chance. Here we go:
I started my trip to San Francisco on February 1, 2011 where I was fortunate to bypass the bad…Continue
Added by Sean V. Bradley on January 31, 2011 at 9:41pm — No Comments
If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.
No, it’s not the sales floor; it’s your automotive service area.
Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.
Added by Stacy Mueller on January 31, 2011 at 12:41pm — No Comments
Increased sales and profits through better Mental Focus. No matter what your level of skill or consistent sales numbers, you as a Sales Professional are not prevented by anything from getting to the next level except the limits contained within your own…Continue
Added by T. Lavon Lawrence on January 27, 2011 at 1:39pm — No Comments
While talking to numerous dealers here in the Ontario market I have seen a trend towards leads that are being generated from the dealership website. Many dealers lament that they feel most online consumers are simply feeding their forms only to quickly access the lowest quotes possible from multiple dealerships. They view these ups as time-wasters, feeling that these consumers rarely show any true intention of doing business with the dealership and therefore aren't worth a response from…Continue
For Immediate Release
San Rafael, CA, (January 25, 2011) — AdVantageTec Inc., (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…Continue
Added by sara callahan on January 25, 2011 at 6:47am — No Comments
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using…Continue