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All ADM Blog Posts Tagged 'sales' (794)


Influencer
The Next Step in Car Dealership Evolution

After working with and speaking to hundreds of dealerships, aggregators & industry experts, the SaleMove team has assembled a slideshow that shows how car dealerships have evolved with the Internet and the evolution that will likely unfold in the coming years. It is certainly clear that automotive sales have been moving online for some time. Technology is now on the verge of fully bridging the last gap- replicating the showroom online….

 …

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Added by Justin DiPietro on March 21, 2013 at 11:17am — No Comments


Influencer
Market to family bonds - this powerful Japanese BRZ video doesn't even need English

Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.

Now is a good time to look at your marketing to see how you can use emotion to connect with buyers. Here are…

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Added by Big Tom LaPointe on March 11, 2013 at 9:30am — No Comments


Influencer
What Do You Mean You're Not A Vacuum?

Let's cut the chit chat and jump to the point of this post. Do you suck? Are your sales dwindling? Are you losing the confidence of your management? Does it feel like all of your "ups" are avoiding you to the point that you discreetly sniff your arm pits just to make sure you don't…

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Added by Michael Cirillo on March 10, 2013 at 11:30pm — No Comments


Influencer
CarChat24 PRESENTED WITH DRIVINGSALES DEALER SATISFACTION AWARD

CarChat24 receives a "Top Rated" Award for Dealer Satisfaction in Chat Products Category PALM HARBOR, Fla. Feb. 11, 2013  …

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Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments


Influencer
How to Suck at Social Media

Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space. 

But in the end, they all say the same thing don't they?

In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …

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Added by Ryan Gerardi on February 22, 2013 at 1:00pm — 3 Comments


Influencer
TAKE :30 and SMILE! Gr8 puppy commercial from Subaru

Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.

 

 

Tom LaPointe

CarChat24

Interactive Media Manager / Industry Analyst…

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Added by Big Tom LaPointe on February 21, 2013 at 8:42pm — 2 Comments


Vendor
At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. 

Innovation, technology and connectivity…

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Added by Kristen Judd on February 21, 2013 at 5:30am — 1 Comment


Influencer
NADA Auction Fundraiser Helps Place Canine Companions with Wounded Veterans

I just came back from NADA in Orlando, FL, which was a great show. However, with all the wonderful things I ran into at the show, I honestly think that one of the highlights was seeing U.S. Army Veteran and Automotive Sales Trainer Joe Verde make the winning bid of $26,000 on a 2011 Fat Boy Harley-Davidson motorcycle. You can view the video here: http://ow.ly/hIWub .The live auction event, sponsored by NADA and ADESA, was held to benefit wounded…

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Added by sara callahan on February 14, 2013 at 11:30am — No Comments

The (Unexpected) ROI of Social Media @Tier II





Dealer Groups who want to make real money using Social Media think 3 words:…

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Added by April Lee on February 13, 2013 at 5:11pm — No Comments


Influencer
Is it wrong to ask for a CSI survey?

With all the emphasis on social media and internet ratings, is there still a focus on manufacturer Customer Satisfaction Index scores?

 

In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…

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Added by Big Tom LaPointe on February 13, 2013 at 1:30am — 10 Comments


Influencer
VIDEO: Wards auto sees growth in 2013

Even though last week's jobless rate increased, the market is climbing to its highest points in years and WardsAuto sees 2013 as a year of continued growth in auto and light truck sales.…



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Added by Big Tom LaPointe on January 31, 2013 at 12:30pm — No Comments


Influencer
Can ADM Members Create A Website Conversion Standard?

I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website.  Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.  

It seems that another dealer claims to have twice the conversion rate of his website platform!  If it were true, you could imagine why this dealer was…

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Added by Brian Pasch on January 26, 2013 at 5:22am — 7 Comments


Influencer
The Hickman's Leave A Wichita KS Dealership Vehicle At Long McArthur Ford!! We'll Be Taking The Vehicle Back To The Dealer!!

The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS.  They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!

Added by J.R. Batchelor on January 25, 2013 at 4:48pm — No Comments


Influencer
VIDEO of VW Super Bowl ad: NO CARS, but lots of happiness???

OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.

 …

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Added by Big Tom LaPointe on January 24, 2013 at 8:31pm — 19 Comments


Influencer
Marketing is Just Like Dating

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think…

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Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments


Influencer
Interesting article about 20-something conumdrum

This interesting Forbes article was recently brought to my attention. Though it was published earlier last year, the message is that people's lives are still defined in great measure during their 20's, but that the current crop is in a virtual limbo due to the economy and changing lifestyles. Since our industry is tied to their success - or failure - as both clients AND employment candidates, understanding the dynamics affecting their…

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Added by Big Tom LaPointe on January 23, 2013 at 12:30am — 1 Comment


Influencer
Is Cars.com the next vendor to trash car dealers?

As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac

To their credit, they make light of…

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Added by Big Tom LaPointe on January 21, 2013 at 5:30pm — 12 Comments


Influencer
Swimming in the Transparent Fish Bowl

Recently, I was invited to tour the new facility at my favorite dealership during a service visit.  From first glance, everything appeared to be in the framework of a typical dealership, until I got to the customer lounge.  This space had drawn a crowd in front of a large…

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Added by Stephanie Young on January 15, 2013 at 6:00am — No Comments

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