Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new…
Added by Al Mosher on October 10, 2013 at 6:01am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your…Continue
Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments
Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of…Continue
Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!
Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!
Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…
The Evolution & Natural Selection
Of Automotive Sales
Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive Sales” in the last five to six…Continue
Added by Sean V. Bradley on October 2, 2013 at 7:50am — No Comments
Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in droves. In reality, the key to a successful online sales strategy goes beyond digital infrastructure and involves active engagement with…Continue
The electric car was heralded as a huge win for the environment, saving mankind from the guilt of knowing we're polluting the air, damaging our lungs and the envioronment around us.
But electric cars, or any other type of green vehicles, aren't selling very well. Why is this?
Let's take, as a starting point, the Chevrolet Volt. The Volt, and its European sister the Opel Ampera, have won numerous awards all over the world, big and small, including the 2012 European Car of the…Continue
Added by Arvid Linde on September 30, 2013 at 12:38pm — No Comments
You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to…Continue
A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.
According to the study, 61 percent of retailers…Continue
I’ve started a marketing company for auto sales people, and I already know it will fail. Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?
Added by Robert Camp on September 20, 2013 at 9:30am — No Comments
Author's Note: "Hello ADM community. Happy to be here. I just signed up last week and can tell I am with my kind. I've enjoyed reading so far. Listed below is my first blog here in the ADM community. Hope you enjoy. Even if you don't, thanks for reading anyway. :)"
Gold is valuable! (“Thanks Jeff for the heads up there…”) Which is precisely why you want to avoid Pyrite.…Continue
Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered...
He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey…Continue
Do you hustle? I mean really hustle. As a kid growing up I was a huge fan of the Big Red Machine, the Cincinnati Reds baseball team. Pete Rose became my favorite athlete. Forget about Pete Rose as a man and all his personal shortcomings, Pete Rose gave it his all…Continue
Do you really know your business? To know your business you must know all the operating metrics as well the core of your business model. Business is part art and part science. Knowing the science part makes the art much easier. Many dealers are still operating under an outdated business model that can no longer be supported in any economy, especially the current economic conditions. The only way to change the outdated model is to ask more questions, better questions, measure everything…Continue
Added by Mark Tewart on September 6, 2013 at 10:54am — No Comments
Two things keep people from being successful: laziness and the lack of leverage. The good news is that neither of these are incurable diseases, but they can be if left untreated. Let’s take a look at both and how to get rid of each one.
Leverage creates the tipping point that gets you moving and taking action. Leverage can come from wants, needs, fear, love, hate and other emotional triggers. All leverage points are good if you channel them correctly, even if they…Continue
Added by Mark Tewart on September 4, 2013 at 10:25am — No Comments
Increase Gross Profit, Increase Net Profit, Control Expenses, Increase Sales.
Chances are you have been living those four financial principles since you became the owner or GM. And if you are a service manager reading this, you have been the willing champion of the preceding 4 financial cornerstones to dealership success.
How does it make you…Continue
Added by Leonard Buchholz on September 3, 2013 at 1:15pm — No Comments
Recently, I competed for the National Title of Ms. US Forestry Queen and heard several times over the weekend, “You are an extraordinary woman!” I am humbled and appreciative of any complement, but this one makes me giggle a little on the inside. Why do I…Continue
Added by Stephanie Young on September 1, 2013 at 9:00am — No Comments
Tip No. 1: Avoid the Myth — “Salespeople create numbers and managers create gross.” This statement is a myth. How well a salesperson establishes a relationship with a customer and asks questions that uncover wants, needs, emotions, previous buying patterns, communication styles, the customers HFG (hope for gain) and more will determine gross profit more than anything a manager can ever do.
A salesperson must create a buying environment and experience that transcends…Continue
Added by Mark Tewart on August 30, 2013 at 9:00am — No Comments
It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites. In fact, according to JD…Continue
Added by Myril Shaw on August 30, 2013 at 6:49am — No Comments
There are seven steps to make immediate change. These steps can be used to quickly increase sales by a more significant amount than you have ever experienced.
Step 1: Change the Environment
The military uses boot camp. Baseball has spring training. Football has training camp. The easiest way to bring about rapid change is to change environment. When you change environment, you change behavior. People tend to hold onto limiting beliefs and behaviors as long as they stay…Continue
Added by Mark Tewart on August 29, 2013 at 9:30am — No Comments