Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Facts tell and stories sell. If you want to become really good at sales, then you must know how to tell your story. People think in pictures and they can and will follow a story. People learn better from stories and become emotionally connected to stories. What is your story and can you tell your story and tell it well?
What makes you who you are? You are different from anyone else. Your life experiences, background and everything about you makes you unique. Unfortunately, if…Continue
Added by Mark Tewart on October 17, 2013 at 9:30am — No Comments
Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 award @ Driving Sales Executive Summit. The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business…Continue
Added by LARRY BARDITCH on October 17, 2013 at 6:34am — No Comments
A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.
Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…Continue
Added by Mark Tewart on October 16, 2013 at 7:59am — No Comments
This is a great article, written by Jeffery Gitomer, a good mentor of mine. I hope you enjoy the read..
The amount of time management spends measuring sales activity and salespeople (or dumber, the ROI of some investment they made in CRM), is generally wasted effort.
The same amount of time could…Continue
Added by Jon Floyd on October 16, 2013 at 6:30am — No Comments
If you want to be successful in sales, you must have each of the 5 ‘believes’. Now there are other so-called experts out there who will tell you that you can overcome the lack of one or two of these but I’m here to tell you that you will never be as successful as you could be, you will never reach your full…Continue
Added by Al Mosher on October 16, 2013 at 5:29am — No Comments
The cross promotion ad, It Comes Standard produced by Will Ferrell, touts all the great features of the glove box, and has been picked by AdWeek as one of their top ten for the week. I'm still partial to the ad that picks on the horse. Great marketing campaign!
Added by Big Tom LaPointe on October 11, 2013 at 1:56pm — No Comments
It took a ripe apple dropping on Sir Isaac Newton’s head for gravity to shoot to stardom. Sales to existing customers are waiting to drop on your head, if you’ll simply look up, maybe propelling you to stardom yourself.
In every dealer’s existing customer database are bushels of ripe apples ready for picking, if you can present them with the right offer at the right time. Will you pick them -- or will they fall under another dealer’s tree?
I want them to fall under…Continue
Added by Jeff Cotton on October 10, 2013 at 8:56am — No Comments
The wife and I went out for breakfast over the weekend. Our waitress was so unfriendly that I almost didn't want to buy breakfast, and I was hungry! But our experience reminded me of a couple things that happened recently that I like to call "sales prevention." And I do think some of the activities in this new…
Added by Al Mosher on October 10, 2013 at 6:01am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your…Continue
Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments
Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of…Continue
Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!
Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!
Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…
The Evolution & Natural Selection
Of Automotive Sales
Evolution is defined as a process of gradual, progressive change and development. The “Evolution of Automotive Sales” in the last five to six…Continue
Added by Sean V. Bradley on October 2, 2013 at 7:50am — No Comments
Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in droves. In reality, the key to a successful online sales strategy goes beyond digital infrastructure and involves active engagement with…Continue
The electric car was heralded as a huge win for the environment, saving mankind from the guilt of knowing we're polluting the air, damaging our lungs and the envioronment around us.
But electric cars, or any other type of green vehicles, aren't selling very well. Why is this?
Let's take, as a starting point, the Chevrolet Volt. The Volt, and its European sister the Opel Ampera, have won numerous awards all over the world, big and small, including the 2012 European Car of the…Continue
Added by Arvid Linde on September 30, 2013 at 12:38pm — No Comments
You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to…Continue
A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.
According to the study, 61 percent of retailers…Continue
I’ve started a marketing company for auto sales people, and I already know it will fail. Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?
Added by Robert Camp on September 20, 2013 at 9:30am — No Comments
Author's Note: "Hello ADM community. Happy to be here. I just signed up last week and can tell I am with my kind. I've enjoyed reading so far. Listed below is my first blog here in the ADM community. Hope you enjoy. Even if you don't, thanks for reading anyway. :)"
Gold is valuable! (“Thanks Jeff for the heads up there…”) Which is precisely why you want to avoid Pyrite.…Continue
Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered...
He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey…Continue
Do you hustle? I mean really hustle. As a kid growing up I was a huge fan of the Big Red Machine, the Cincinnati Reds baseball team. Pete Rose became my favorite athlete. Forget about Pete Rose as a man and all his personal shortcomings, Pete Rose gave it his all…Continue