Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…Continue
Added by David Metter on May 10, 2016 at 1:14pm — No Comments
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…Continue
Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments
You have to be everywhere, but how do you maintain everything?
Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…
Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…Continue
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70%…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
March is typically a critical month in the auto industry and this one proved to be… interesting. What happened in March that will impact the months ahead?…
Added by Kris Rosychuk on April 15, 2016 at 7:30am — No Comments
According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a…Continue
“How happy are you with the way your team manages phone ups?”
Added by Big Tom LaPointe on March 20, 2016 at 11:00pm — No Comments
When I first began selling cars my training consisted of: “This is the new car lot, this is the new car manager, this is the used car lot, and this is the used car manager. When you need to have a car appraised, you fill out this form and take it to this manager to approve and then you drive the car here. We will let…Continue
Added by Kit Rogers on March 18, 2016 at 4:30am — No Comments
The residents of Missouri and Illinois had a rough start to 2016 after the…Continue
Added by David Metter on March 17, 2016 at 9:07am — No Comments
The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite…Continue
Added by Paul Moran on March 11, 2016 at 6:08am — No Comments
The positive retail sales momentum from the beginning of the year continued on into February.
Which segment helped lead the way as the industry growth champion?…
Added by Kris Rosychuk on March 10, 2016 at 11:30am — No Comments
An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of…Continue
Added by Mike Gorun on March 8, 2016 at 5:53am — No Comments
How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?
This phenomenon is called the “herd mentality” and is…Continue
Added by Paul Moran on February 26, 2016 at 5:19am — No Comments