Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments
Technology has drastically changed the way businesses and auto dealers operate.
Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments
In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop…Continue
Added by Chris Miller on February 9, 2017 at 5:45am — No Comments
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
The podcast featured Jaana Remes,…Continue
Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…Continue
Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…Continue
Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments
On the floor and throughout the keynotes, there was a feeling of measured optimism. At the opening press…Continue
“The Leads Are Dead”
According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…Continue
Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments
Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…Continue
Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments
Are you planning on going to a trade show this year?
So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts…Continue
Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…Continue
Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments
Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…Continue
Added by Chris Miller on January 18, 2017 at 8:29am — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…Continue
Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments
Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.
If you have been selling cars online for a while, you’ll have observed that…Continue
Added by Tony Chips on January 12, 2017 at 3:44am — No Comments
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without…Continue
Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments
The customer experience at your dealership is more important than ever before.
With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France…
Added by Mike Gorun on January 3, 2017 at 5:30am — No Comments
Digital Vehicle Service Contract (VSC) technology provider ForeverCar™ announced today its new dealer-branded VSC sales platform to help dealers sell protection products for buyers of older, higher mileage vehicles while helping dealers recapture “lost” VSC opportunities from prior lead…Continue
Added by Jim Leman on December 28, 2016 at 12:30pm — No Comments
Imagine that you attend a classical music concert.
This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…
Added by Stan Sher on December 27, 2016 at 5:30pm — No Comments