Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'sales' (640)

What’s the Big Deal with Data Anyways? – Part Two

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can…

Continue

Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments

The Conundrum of Johnny Manziel and Tim Tebow

Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow.  What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks.  What they both also have in common is that they are both very much hated and reviled by so many.

 

From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…

Continue

Added by Mark Tewart on May 7, 2014 at 9:22am — No Comments

Part 2: Automotive Recruiting Tips for Attracting Young Talent

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

Continue

Added by Stephanie Young on May 7, 2014 at 8:00am — No Comments

Part 1: Automotive Recruiting Tips for Attracting Young Talent

One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work…

Continue

Added by Stephanie Young on May 6, 2014 at 8:30am — No Comments

Is this a "Training Issue"...?

Nearly every week we spend training in a Dealership, we try to identify and help correct deficiencies in production, CSI and dealership employee performance. The rub is that every dealership has different issues and problems.

Sometimes it’s the training, sometimes it’s the employee and sometimes it’s the management.

And 100% of the time when there is little progress in performance…

Continue

Added by Leonard Buchholz on May 1, 2014 at 9:04am — No Comments

Processes Save Lives

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.

Saving a customer's life begins with processes.
Saving a customer's life begins…
Continue

Added by Leonard Buchholz on April 21, 2014 at 8:13am — No Comments

How to make a banana into a bbq pork sandwich...with chips and a drink.

One of the best things about traveling is experiencing how other people run their businesses. 

It also allows you to have many different Sales presentations from many different people. This story is about how one motivated, knowledgeable and especially friendly Salesperson made a banana into a bbq pork sandwich.

 

I…

Continue

Added by Leonard Buchholz on April 14, 2014 at 7:30am — 1 Comment

Automotive Sales Training: Three Strikes and You are In!!!!

Both automotive management and…

Continue

Added by Stephanie Young on April 8, 2014 at 8:30am — No Comments

From the Trenches - I'll be your baby tonight!

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

Continue

Added by Tom Gorham on April 3, 2014 at 12:41pm — 2 Comments

What Happened to Customer Service?

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry.

The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…

Continue

Added by Richard Holland on April 3, 2014 at 3:00am — 3 Comments

Winning Teams Recruit and Train



Let's Play Ball!!!

Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…

Continue

Added by Stephanie Young on March 31, 2014 at 11:00am — No Comments

Really...it's been 60 days?

It’s been 60 days.

Like many, you went to the NADA Convention determined to find the one thing that was going to make a difference in your Dealership this year. You had every intention of making changes and doing something different. You gathered information and then cataloged it. You even made a list of your Dealerships Managers and their responsibilities and revised their Goals based on the new information and training you were about to provide them.

You were ready for…

Continue

Added by Leonard Buchholz on March 29, 2014 at 6:15am — No Comments

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most…

Continue

Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments

Where does Profit Improvement start? At the Service Managers Desk, of course!

In every Dealership there is a desk. And behind that desk sits someone who has the responsibility to increase Profits.

In Fixed Ops, this person is called the Service Manager.

Typically  (when I go into a store that is not profitable), I find the person sitting behind that desk working on everything not related to increasing Profits while believing that they are working on everything related to increasing Profits.

I call it the “Theory of Un-relativity” and it goes like…

Continue

Added by Leonard Buchholz on March 26, 2014 at 3:20pm — No Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…

Continue

Added by Brian Pasch on March 25, 2014 at 9:00am — 20 Comments

Where does RO Count attrition start? On the Telephone, of course!

With the emphasis on increasing RO count through the manufacturer’s initiatives in regards to Quick Lube, Express Service, Fast Oil Change or whatever you call the 30 minute oil change in your Dealership, you would think that RO counts would be going up.

In some instances, yes they are. There is no doubt that these programs have resulted in more traffic into some stores in some cases.

But, in many stores, even with the advent of the “30 Minute Oil Change” marketing push and…

Continue

Added by Leonard Buchholz on March 20, 2014 at 7:11am — No Comments

Overwhelmed Employees Affect Engagement

An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive…

Continue

Added by Richard Holland on March 20, 2014 at 6:56am — 12 Comments

Where does Service Sales failure start? In the Service Drive of course!

In every dealership that I visit that is struggling with increasing Sales per Repair Order, performing a walkaround  is the area that the Advisors do not do well, if at all.

Recently, I was observing a service drive when a customer pulled up in a car and the advisor looked up from the desk and and said "Oh, look...she is just sitting there." And for the next 3-5 minutes, the advisor sat at her…

Continue

Added by Leonard Buchholz on March 17, 2014 at 12:03pm — No Comments

Who Wants A Truck? Jimmy Fallon Does!

Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.

 

Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.…

Continue

Added by Richard Holland on March 13, 2014 at 4:00am — 3 Comments

Management, Service & Automotive Sales Training: Bringing Value

"You don't get paid for the hour.  You get paid for the value you bring to the hour.” 

~ Jim Rohn

Recently, I had a day in which the time seemed to sit still.  I glanced at the clock for the tenth time and it was only 1:30pm.  How could this…

Continue

Added by Stephanie Young on March 10, 2014 at 8:30am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service