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All ADM Blog Posts Tagged 'sales' (949)


Dealer
How does a barber learn to shave?

I came across a quote recently and I cannot remember the author, but I sure remembered the quote. It goes like this; “A barber learns to shave by shaving fools.”

 

It struck me that many times in Customer Service, the person I am engaged with is “learning to shave” with me. What…

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Added by Leonard Buchholz on January 30, 2018 at 7:00am — 1 Comment

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

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Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments

Give Them Some Skin in the Game, Stop the Silos

There can be no arguing that most dealerships operate in silos.

Typically,
 four exist: New Car Sales, Used Car Sales, Service and Finance. These four…

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Added by Ujj Nath on January 10, 2018 at 6:30am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM…

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Added by Mike Gorun on January 9, 2018 at 6:00am — No Comments


Vendor
Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

  

If you’re a dealer, you are used to vendors providing reports measuring…

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Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments


Influencer
Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet?

This is the second part in a series of blogs on how to create a budget that will help you 
achieve your growth goals. In Part 1, I…

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Added by Kip Miles on December 13, 2017 at 6:30am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency

Take dealerships, for…

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Added by Mike Gorun on December 12, 2017 at 6:00am — 1 Comment

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is…
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Added by Anne Fleming on December 6, 2017 at 12:00pm — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. 

However, my guess is…

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Added by Mike Gorun on December 4, 2017 at 7:30am — No Comments


Influencer
Is Your 2018 Budget a Goal or a Wish?

Most dealers agree their goal every year is to grow their business.

Without …

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Added by Kip Miles on November 30, 2017 at 6:30am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, …

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Added by Mike Gorun on November 28, 2017 at 6:00am — No Comments

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White 

First, let me be…

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Added by Steve White on November 27, 2017 at 6:30am — No Comments

Auto Sales: 3 Tips for the New Car Dealership in Town

Opening up a new car dealership carries a lot of weight, though it may still be exciting.

There is no better time for it, too, since Americans are buying cars in record numbers recently. Still, this endeavor…

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Added by Meghan Belnap on November 10, 2017 at 2:00pm — No Comments

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"

In particular the marketing folks want to know what…

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Added by Timmy D. James on November 9, 2017 at 6:30am — 1 Comment

Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size…

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Added by Scot Eisenfelder on November 9, 2017 at 6:00am — No Comments

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?

I know what you’re thinking. This is…

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Added by David Metter on October 31, 2017 at 11:30am — No Comments

“Talking” to Millennials: How to Speak Their Language

I was recently asked my thoughts a…

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Added by Scot Eisenfelder on October 27, 2017 at 7:00am — No Comments

5 Tips For Managing Your Teams

When you're responsible for managing employees, it's important not to slip into a habit of managing…

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Added by Bill Wittenmyer on October 25, 2017 at 6:30am — No Comments

Why I Still Write About Process (and Why You Should Care)

Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”

Why I Still Write About Process…

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Added by Steve Stauning on October 25, 2017 at 4:28am — No Comments

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