Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…Continue
Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments
J.D. Power and its recently acquired NADA Used Car Guide are working together to provide you with timely marketplace insights you can't get anywhere else!…Continue
Added by Kris Rosychuk on September 8, 2016 at 7:30am — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only?
This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of…Continue
Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…
Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new…Continue
Added by Joe Orr on August 31, 2016 at 6:06am — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…Continue
Added by Chris Miller on August 26, 2016 at 5:26am — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…Continue
Added by Joe Orr on August 5, 2016 at 5:44am — No Comments
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…Continue
Added by Arnold Tijerina on August 2, 2016 at 6:00am — No Comments
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…Continue
Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as…Continue
Added by Joey Little on July 22, 2016 at 7:00am — No Comments
June 2016 retail sales growth turned negative, making the rest of the summer months even more critical for retailers.
Added by Kris Rosychuk on July 16, 2016 at 11:30am — No Comments
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…Continue
Added by Joey Little on July 13, 2016 at 3:00pm — No Comments
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.
The market is…Continue
Added by Tim Clay on July 11, 2016 at 6:34am — No Comments
J.D. Power and Associates Delivered Significant Disruptive Impact to the Auto Industry, the following interview explores how, when and why this happened...
In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move…Continue
Added by Ralph Paglia on July 9, 2016 at 3:30pm — No Comments
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.
In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…
Added by Joey Little on July 8, 2016 at 8:00am — No Comments
Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit
TAMPA, FLA, June 28, 2016 –…Continue
Added by Jim Leman on June 28, 2016 at 6:58am — No Comments
Added by Michael Thomas on June 27, 2016 at 8:00am — No Comments
Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.
Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…Continue
Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments