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All ADM Blog Posts Tagged 'sales' (864)

Closing Time at NADA: Celebrating the Past, Looking Forward to a Connected Future

One hundred years in the making, this year’s “NADA 100” convention served as a perfectly-timed and appropriate gateway to the connected and digital future of auto retailing.

On the floor and throughout the keynotes, there was a feeling of measured optimism. At the opening press…

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Added by Brian Chee on February 1, 2017 at 11:30am — 1 Comment

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…

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Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments


Influencer
Compensation Can Affect Employee Loyalty & Satisfaction

Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of…

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Added by Mike Gorun on January 24, 2017 at 5:19am — No Comments


Influencer
Will you be at the trade show?

Are you planning on going to a trade show this year?

So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts…

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Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments


Dealer
Consumers Now Shop Online. Is YOUR Dealership Ready?

Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.

 

As the Internet…

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Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments


Influencer
Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…

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Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t…

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Added by Chris Miller on January 18, 2017 at 8:29am — No Comments


Influencer
The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…

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Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments


Vendor
4 Common Online Behaviours of Auto Buyers in 2017

Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.

If you have been selling cars online for a while, you’ll have observed that…

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Added by Tony Chips on January 12, 2017 at 3:44am — No Comments


Influencer
3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without…

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Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments


Influencer
Why Worry: Disrupting the Disrupters

The customer experience at your dealership is more important than ever before.

With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France…

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Added by Mike Gorun on January 3, 2017 at 5:30am — No Comments


Influencer
New ForeverCar™ Dealer-Branded Extended Service Contract Portal Raises Bar for Customer Satisfaction; Innovation Monetizes Old Leads to Drive New Sales, Service, and Retention

Digital Vehicle Service Contract (VSC) technology provider ForeverCar™ announced today its new dealer-branded VSC sales platform to help dealers sell protection products for buyers of older, higher mileage vehicles while helping dealers recapture “lost” VSC opportunities from prior lead…

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Added by Jim Leman on December 28, 2016 at 12:30pm — No Comments


Influencer
Orchestrate Sales Departments

Imagine that you attend a classical music concert.

This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…

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Added by Stan Sher on December 27, 2016 at 5:30pm — No Comments


Influencer
Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This…

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Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments


Influencer
Tag... You're it!

Have you ever heard of Google Tag Manager?

If you haven’t, you’re losing customers!

There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to…

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Added by Paul Potratz on December 16, 2016 at 2:00pm — No Comments


Influencer
VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most.

Since when did VDP views become more important than sales? This is not an attempt to…

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Added by David Metter on December 15, 2016 at 12:00pm — No Comments


Influencer
Ad Agency Develops New Apprenticeship Program

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.

 

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…

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Added by Paul Potratz on December 14, 2016 at 10:39am — No Comments


Influencer
Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what…

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Added by Paul Potratz on December 9, 2016 at 10:30am — No Comments


Influencer
What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…

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Added by David Metter on December 1, 2016 at 12:50pm — No Comments


Influencer
Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

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Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments

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