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All ADM Blog Posts Tagged 'sales' (656)

Auto Sales Training: Building Human to Human Transactions

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal…

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Added by Stephanie Young on July 14, 2014 at 10:04am — No Comments

The Various Profitable Uses for SMS Text Message Marketing

Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages.  Currently, according to multiple research firms, SMS messages are opened and…

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Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments

New Challenges That Come With the Use of Mobile Technology

The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:

1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?

2)      If they are on the phone and not at their computer, will they read my emails?

At the same…

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Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments

Being Where Your Customers Are

As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion.  Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you.  In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers.  That does not mean that the need to advertise in newspapers,…

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Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

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Added by Stephanie Young on July 7, 2014 at 7:50am — No Comments

More and More Consumers Opt in to the Mobile Text Quote Button

We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month.  Since the install of the Web To Text Lead Generator, consumer  mobile leads almost doubled in 3 short months.  

Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.  

One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…

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Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments

Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…

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Added by Misti Miller on June 30, 2014 at 5:17am — No Comments

For Used Vehicle Acquisition, There’s No Place Like Home

One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…

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Added by Richard Holland on June 19, 2014 at 5:39am — 3 Comments

How Do you respond to rejection? A few Self Help ideas

In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!

In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…

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Added by Dani Lunsford on June 18, 2014 at 9:00am — No Comments

Sell Like Wal-Mart

Dealership service departments are catching on. They’re beginning to retail like some of the best in the world. 

They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…

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Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments

Whom Do You Serve?

Whether we like to acknowledge it or not, we all answer to someone. Ideally, we see this connection as an opportunity to serve others. Serving others may seem old-fashioned but to the contrary, commitment to serving others is the route to true personal and business fulfillment.

My guess is our serve-others intention increases as we walk toward the new up. Yet to what extent do we actively serve those who have purchased from us already? The customer database is rich with existing…

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Added by Jeff Cotton on June 12, 2014 at 2:10pm — No Comments

Say Congrats to our newest 200K Club member, Rountree GM/Nissan!

It's always a pleasure to write a post about Success and we have some Great News! Rountree GM/Nissan in Florida hit the 200K Club! Congratulations to the entire Team!

In this picture from l-r Tom Dallett Fixed Operations Specialist, Dan Shelly General Manager, Donnie Rosbury Service Manager and Gary Halter Parts Manager.…

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Added by Leonard Buchholz on May 29, 2014 at 1:46pm — No Comments

25 Things Veteran Managers Need to Hear (But don’t want to…)

 

25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to…

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Added by Danny Benites on May 29, 2014 at 1:00pm — 5 Comments

Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth

Car Salespeople:  Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors?  … The Ugly Truth

I work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone!  Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take…

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Added by Penny Vettel on May 29, 2014 at 9:31am — 3 Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…

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Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

Relatedness-Based Selling™

“You have to decide to love it first. Then the reasons to love it will appear.”

— Jeff Sterns

Let me open with this: you have every reason to feel proud of yourself.

First, you are open to looking at yourself and this shows accountability. Second, when you get really good at…

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Added by Jeffery Sterns on May 22, 2014 at 10:00am — No Comments

What’s the Big Deal with Data Anyways? – Part Two

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can…

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Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments

The Conundrum of Johnny Manziel and Tim Tebow

Whether you are a football fan or not, unless you have been living in a cave you have probably heard a lot about Johnny Manziel and Tim Tebow.  What Tebow and Manziel have in common is that both are former Heisman Trophy winning college quarterbacks.  What they both also have in common is that they are both very much hated and reviled by so many.

 

From the outside looking in, they are polar opposites in many ways. Tebow is publicly very religious and Manziel is not. Tebow is…

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Added by Mark Tewart on May 7, 2014 at 9:22am — No Comments

Part 2: Automotive Recruiting Tips for Attracting Young Talent

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

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Added by Stephanie Young on May 7, 2014 at 8:00am — No Comments

Part 1: Automotive Recruiting Tips for Attracting Young Talent

One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work…

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Added by Stephanie Young on May 6, 2014 at 8:30am — No Comments

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