Yesterday I read a Ward article by Steve Finley, ‘Biggest Crock I Ever Heard’
. This was follow up article containing rebuttal comments from disgruntled internet mangers taking offense to an earlier article “Are Dealership Internet Departments Obsolete?”.
This is so ironic I had to laugh, the very people that stuck their noses up in the air in and said “You just… Continue
Added by Larry Bruce on December 29, 2009 at 10:06am —
I've decided to start my blog with information that I know
will help dealers sell more vehicles: Logging Prospects
Take a minute and think about the "lot up". No matter how they arrived at your store, “lot ups” has proven a few great things to you:
1. They have an interest in your franchise
2. They live or work around your location
3. They are at the least thinking about buying a vehicle
They are the right people
Added by Missy Jensen on December 9, 2009 at 1:49pm —
It is my prediction that the Auto Industry will exceed all expectations of the media and even the auto industry executives. It is my belief that first the competitive nature of the manufacturers will force them to produce products and programs that continue to lure the American consumer back to showrooms, secondly, auto dealers are some of the most determined entrepreneurial force in business today, and lastly the aging fleet of 250 million cars,… Continue
Added by Grant Cardone on December 8, 2009 at 7:00pm —
I have been avidly following an ongoing discussion thread here on ADM entitled “NEED HELP - Templates for the first 8 Days - No Contact.” Wow! Get out the boxing gloves! It began over a month ago when a dealer, feeling that his email templates were not up to the task, asked ADM members to share their own successful templates with him. The topic and the responses it has generated highlight the wide range of individual takes on this touchy subject, proving once again that, while few in the… Continue
Added by Trace Ordiway on December 7, 2009 at 1:00pm —
Meet & Greet
- You have four seconds to make a great first impression with you shopper. Yep that is it! Research shows that a person makes up their mind about another individual within 4 seconds of meeting them. Make your approach and greeting powerful.
Your Elevator Pitch
- Within 30 seconds you need to be able to explain why the shopper should do business with you and your dealership. It has to be powerful and… Continue
Added by Todd Smith on December 1, 2009 at 2:34pm —
This week we are opening our virtual sales training site. While you may have seen other sites like this we have taken it to a whole new level. The response from our customers has been overwhelming.
Go to www.salestrainingvt.com
for a tour or call our office where we will give you an inside look at what we have done using this technology that is the first of its kind! With dealers watching every penny and at the same time focused on… Continue
Added by Grant Cardone on November 28, 2009 at 5:00pm —
The Unsold Prospect – Don’t let them get Away
If you ask any dealer, they will tell you that 4 out of 5 prospects that come to their showroom depart without buying a new or used vehicle. What most won’t tell you is that 70%-80% of those prospects left because they just were not ready to make a purchase decision yet. They are still shopping. Why? Because consumers may be confused by all the different variables (i.e. selection, discounts, rebates, interest rates, etc.) or who to… Continue
Added by Missy Jensen on November 24, 2009 at 1:30pm —
I recently attended the Digital Dealer conference and also had a friend of all of yours, Joe Webb, over to the house for a discussion about the event.
Interesting train of thought went to the idea of the Magic Bullet. In my talks with dealers at the conference, Joe and I found that everyone wanted that Key - that magic bullet that would propel them toward the promised land of sales of previous years. Joe made special note of this himself.
As a side note: Today I am also reflecting on… Continue
Added by Wendell Dossett on November 11, 2009 at 9:44am —
ATTENTION JUST (((12))) DAYS LEFT BEFORE THE BIGGEST NEWS IN THE LAST 20+ YEARS IN THE AUTO INDUSTRY WILL BREAK FROM AUTOMAX>>>>> STAY TUNED...
Added by Craig Lockerd on November 6, 2009 at 7:45am —
It seems to me as though leasing has taken a back seat in any discussion.yes the manufactures pulled the plug on a lot of that business,but when that happened we all just stopped learning,training and talking about it.Sooooo what are the dealers/managers doing in regard to training their salespeople about leasing????????
Added by Craig Lockerd on November 4, 2009 at 8:40am —
Added by Reid Richards on October 27, 2009 at 10:30pm —
Dealerships use Customer Relationship Management (CRM) software to organize and maintain regular and relevant contact with sales prospects and customers. And prospects and customers commonly use social media (i.e. Facebook, MySpace, Twitter) to organize and maintain regular and (hopefully) relevant contact with friends, acquaintances, and family.
Hmmm. Don’t those sound very similar? Yes!
So, shouldn’t dealership CRMs integrate with social media somehow? In ways and places… Continue
Added by Keith Shetterly on October 22, 2009 at 1:30pm —
One of the things that we learned at the Driving Sales Executive Summit
in Las Vegas this month was that good automotive SEO has one primary way of getting done. Despite the desire for Brian Pasch
, Paul Rushing
, and… Continue
Added by J.D. Rucker on October 19, 2009 at 2:00pm —
Social media sites such as Facebook, MySpace, Twitter, etc. are very popular and going global, and present some key challenges in Internet marketing for retail vehicle sales that are not present for other markets. The other-market retailers that can most obviously connect to customers through social media marketing are those that provide items that are regularly and often needed: Consumables (fast food, restaurant, grocery, entertainment), seasonal goods (clothing, lawn, vacation), and… Continue
Added by Keith Shetterly on September 23, 2009 at 2:00pm —
1. Count your blessings. Once you realize how valuable you are and how much you have going for you, the smiles will return, the sun will break out, the music will play and you will finally be able to move forward toward the life that God intended for you...with grace, strength, courage and confidence.
2. Today, and every day, deliver more than you are getting paid to do. The victory of success will be half won when you learn the secret of… Continue
Added by Craig Lockerd on September 23, 2009 at 11:59am —