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All ADM Blog Posts Tagged 'sales' (677)

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 12, 2015 at 7:30am — 1 Comment

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…

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Added by Richard Holland on February 26, 2015 at 5:30am — No Comments

Auto/Mate Integrates Dealership Management System with VinSolutions' Sales & Service Marketing Platform

Real-time data delivery improves customer service & retention opportunities for auto dealers 

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales…

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Added by Mike Esposito on February 23, 2015 at 9:02am — No Comments

When Will I See You Again?

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. 

 

Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be…

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Added by Mike Gorun on February 23, 2015 at 6:00am — No Comments

The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social…

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Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

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Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

Automotive Dealership Internet & Phone Sales Training-J.R. Batchelor

Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…

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Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

AutoMotion Integrates Beacons into its Mobile App Location Targeting Technology

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion…

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Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…

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Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments

5 Rules of Effective Negotiating

What myths do you believe about the negotiation process? Or what mistakes do you make that cost you deals and gross? I want to help you become a better negotiator by teaching you 5 rules of effective negotiating.

 

Rule # 1 - Establish clear expectations. You need to consistently tell customers what to expect, what your role is, and…

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Added by Jonathan Dawson on December 18, 2014 at 3:00pm — No Comments

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you…
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Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments

Can Solar Roads Help Sell Electric Vehicles?

With the push to “go green” there’s been a lot of talk about hybrid and electric vehicles—or just cars that get better gas mileage in general. We’re all up to date—more or less—on that trend, but have you heard about the push for solar-power roads? If you’re selling a hybrid vehicle like the 2015 Prius Plug-in to a future-savvy shopper, the possibility of solar-power roads popping up down the line…

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Added by Brad Simmons on November 25, 2014 at 11:48am — No Comments

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

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Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments

It’s All a Matter of Perspective

When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer?

 

Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear…

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Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…

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Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments

Connecting With Gen Y Car Buyers



Jillian Overmyer, Account Advocate
by Jillian Overmyer, Account Advocate

How do you approach Generation Y when it comes to car buying?

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…

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Added by CDK Global on November 11, 2014 at 6:30am — 4 Comments

Car Shopping: The Dating Game

For many car owners, their vehicles become an extension of their lives, a partner, and something that they have a true emotional bond with. In most places, cars are necessary to life. We use them to get to work, visit friends and family and take our kids to football practice. According to…

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Added by Timmy D. James on November 3, 2014 at 5:00am — No Comments

The Mind is Like a Parachute – It Works Best When Open

Competition in business is usually a good thing.  Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. 

 

In an interesting…

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Added by Mike Gorun on October 31, 2014 at 5:30am — No Comments

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…

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Added by Richard Holland on October 30, 2014 at 5:30am — No Comments

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