Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…Continue
Added by Scot Eisenfelder on December 14, 2018 at 7:20am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…Continue
Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …Continue
Added by Todd Smith on November 29, 2018 at 7:00am — No Comments
But this is also the moment when a sale might fall apart. Many commit the mistake of being overeager. You've got the fish on the hook but you're quick to pull the line.
How can you finalize…Continue
Added by Roger Kalinowski on November 26, 2018 at 1:36pm — No Comments
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…
Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…Continue
Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…Continue
Added by Todd Smith on November 13, 2018 at 8:47am — No Comments
It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).
A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…Continue
Added by Doug Van Sach on November 9, 2018 at 7:29am — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…Continue
Added by Andy Church on November 9, 2018 at 7:15am — No Comments
The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC…Continue
Added by Paul Moran on November 5, 2018 at 7:02am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…Continue
Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and…Continue
Added by Natalie Born on November 2, 2018 at 7:22am — No Comments
Columbus, OH (October 30, 2018) -…Continue
Added by Steve White on October 30, 2018 at 9:00am — No Comments
It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…Continue
Added by Todd Smith on October 12, 2018 at 7:10am — No Comments
Columbus, OH (October 10, 2018) - Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that its new product, ShoppersON™, has been selected as a finalist for the 2018 DrivingSales Innovation Cup Award, which annually…Continue
Added by Steve White on October 10, 2018 at 6:57am — No Comments
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process…Continue
Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments