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All ADM Blog Posts Tagged 'sales' (944)

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and…

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Added by sara callahan on April 19, 2018 at 6:33am — No Comments

“Why status-quo” is a mindset that will Kill your Dealership

If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action.

With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many…

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Added by Ujj Nath on April 11, 2018 at 6:00am — No Comments

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an…

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Added by Steve White on April 10, 2018 at 6:38am — No Comments

myKaarma Raises $15 Million from Kayne Partners to Further Advance Product Development for Auto Dealer Service Departments

LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne…

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Added by Ujj Nath on April 5, 2018 at 3:30pm — No Comments

Getting High Tech Only Requires Minor Upgrades, Not an Overhaul

Cars are constantly becoming more advanced.

Apple CarPlay, Android Audio, Wi-Fi hotspots, and large digital cluster displays and touchscreens are common. Despite vehicle advances, there’s a thought that the automotive industry…

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Added by CPI Results on April 3, 2018 at 1:00pm — No Comments

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…

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Added by Scot Eisenfelder on March 29, 2018 at 6:30am — No Comments

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…

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Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments

Winning the Retail Game is Getting Harder. Can You Do It?

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?

Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…

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Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments

Master the Five-Point Walk-around

Both the sales floor and the service drive emphasize a walk-around process. 

It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain features and benefits. In the service drive, it’s to…

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Added by CPI Results on March 14, 2018 at 2:46pm — No Comments

Chasing the Top Sales Record? I Don’t Think So

Recently, the story dropped of a salesman at Les Stanford Chevrolet Cadillac named Ali Reda. 

Ali has reportedly bested the long-standing sales record of vehicles sold in a year. The dealership claims he’s sold and rolled 1,530 new vehicles in…

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Added by CPI Results on March 13, 2018 at 12:56pm — No Comments

Playing Emotions Might Make the Sale, But Lose the Customer for Good

Cox Automotive recently measured emotional responses from car shoppers going through the purchasing process from start to finish. 

They noted that customers experienced emotional highs when dealing with an informed salesperson, during the test…

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Added by CPI Results on March 7, 2018 at 12:30pm — No Comments

When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.

 

Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…

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Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…

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Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…

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Added by Steve White on February 20, 2018 at 6:48am — No Comments


Vendor
How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…

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Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments


Dealer
How does a barber learn to shave?

I came across a quote recently and I cannot remember the author, but I sure remembered the quote. It goes like this; “A barber learns to shave by shaving fools.”

 

It struck me that many times in Customer Service, the person I am engaged with is “learning to shave” with me. What…

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Added by Leonard Buchholz on January 30, 2018 at 7:00am — 1 Comment

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

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Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments

Give Them Some Skin in the Game, Stop the Silos

There can be no arguing that most dealerships operate in silos.

Typically,
 four exist: New Car Sales, Used Car Sales, Service and Finance. These four…

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Added by Ujj Nath on January 10, 2018 at 6:30am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM…

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Added by Mike Gorun on January 9, 2018 at 6:00am — No Comments

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