Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Blog Posts Tagged 'sales' (952)

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I…

Continue

Added by John Wingle on June 22, 2018 at 6:30am — No Comments

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…

Continue

Added by Chris Miller on June 18, 2018 at 6:30am — No Comments

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

Continue

Added by sara callahan on June 14, 2018 at 6:30am — No Comments


Vendor
Dealer Dilemma - Driving Sales and Doing It Right

Most dealers realize that the times are changing.

Hopefully most understand the importance of changing with the times. 

With the direction of automotive, those that don't face the possibility of becoming…

Continue

Added by Mark Nicholson on June 5, 2018 at 12:00pm — No Comments

What Can We Learn From A $1000 Toilet Seat?

In my recent travels I went to Tokyo and Kyoto in Japan. A few things struck me: just how space efficient and clean everything was.

 

I visited the famous Tsukuji wholesale fish market. To my surprise, there was no smell of fish. The…

Continue

Added by Ujj Nath on May 21, 2018 at 7:03am — No Comments

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…

Continue

Added by Steve White on May 21, 2018 at 6:30am — No Comments

How To Ensure Your Email Marketing Gets Through

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

Continue

Added by Graham Annett on May 18, 2018 at 6:30am — No Comments

Email Marketing Remains a Powerful Tool—Here’s Why

Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across a variety of channels, including social media, search…

Continue

Added by Graham Annett on May 2, 2018 at 6:30am — No Comments

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

Continue

Added by Steve White on April 23, 2018 at 6:55am — No Comments

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.

Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…

Continue

Added by sara callahan on April 19, 2018 at 6:30am — 2 Comments

“Why status-quo” is a mindset that will Kill your Dealership

If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action.

With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many…

Continue

Added by Ujj Nath on April 11, 2018 at 6:00am — No Comments

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an…

Continue

Added by Steve White on April 10, 2018 at 6:38am — No Comments

myKaarma Raises $15 Million from Kayne Partners to Further Advance Product Development for Auto Dealer Service Departments

LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne…

Continue

Added by Ujj Nath on April 5, 2018 at 3:30pm — No Comments

Getting High Tech Only Requires Minor Upgrades, Not an Overhaul

Cars are constantly becoming more advanced.

Apple CarPlay, Android Audio, Wi-Fi hotspots, and large digital cluster displays and touchscreens are common. Despite vehicle advances, there’s a thought that the automotive industry…

Continue

Added by CPI Results on April 3, 2018 at 1:00pm — No Comments

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…

Continue

Added by Scot Eisenfelder on March 29, 2018 at 6:30am — No Comments

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…

Continue

Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments

Winning the Retail Game is Getting Harder. Can You Do It?

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades?

Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re…

Continue

Added by Ujj Nath on March 16, 2018 at 6:00am — No Comments

Master the Five-Point Walk-around

Both the sales floor and the service drive emphasize a walk-around process. 

It takes the customer along for a journey that involves them with the vehicle. On the showroom floor, it’s to explain features and benefits. In the service drive, it’s to…

Continue

Added by CPI Results on March 14, 2018 at 2:46pm — No Comments

Chasing the Top Sales Record? I Don’t Think So

Recently, the story dropped of a salesman at Les Stanford Chevrolet Cadillac named Ali Reda. 

Ali has reportedly bested the long-standing sales record of vehicles sold in a year. The dealership claims he’s sold and rolled 1,530 new vehicles in…

Continue

Added by CPI Results on March 13, 2018 at 12:56pm — No Comments

Playing Emotions Might Make the Sale, But Lose the Customer for Good

Cox Automotive recently measured emotional responses from car shoppers going through the purchasing process from start to finish. 

They noted that customers experienced emotional highs when dealing with an informed salesperson, during the test…

Continue

Added by CPI Results on March 7, 2018 at 12:30pm — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service