Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Devin Daly on October 17, 2017 at 6:44am — No Comments
There is no doubt that the automotive industry is on the rise.
This means that your automotive business should definitely be able to reap the benefits of this rise if you take advantage of it.…
Added by Lizzie Weakley on October 13, 2017 at 12:30pm — No Comments
The new sales funnel is engaging potential buyers well before they walk in the store...
It begins the moment consumers become aware of their needs, and then they connect the solution with your business, says Jim Maxim, Jr., President of…
Added by Jim Leman on October 5, 2017 at 2:00pm — No Comments
Added by Timmy D. James on September 14, 2017 at 7:00am — No Comments
Added by Devin Daly on September 14, 2017 at 6:30am — No Comments
Added by Steve White on September 11, 2017 at 7:00am — No Comments
(Part 4 of a 4-part blog series on vehicle merchandising)
Added by Devin Daly on August 30, 2017 at 6:39am — No Comments
Added by Bill Wittenmyer on August 30, 2017 at 6:30am — No Comments
Added by Devin Daly on August 21, 2017 at 6:30am — No Comments
(Part 2 of a 4-piece blog series on vehicle merchandising)
Added by Devin Daly on August 10, 2017 at 6:44am — No Comments
Creating an Attribution Infrastructure
Added by Steve White on July 28, 2017 at 6:30am — No Comments
Added by Bill Wittenmyer on July 27, 2017 at 6:39am — No Comments
Added by Josh Blick on July 13, 2017 at 6:57am — No Comments
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for…Continue
Added by Thomas F. Jung on July 12, 2017 at 6:01am — No Comments
It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…Continue
Added by Brian Pasch on July 8, 2017 at 4:00am — No Comments
Added by Bill Wittenmyer on July 5, 2017 at 6:44am — No Comments
Added by Josh Blick on June 26, 2017 at 7:22am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on June 20, 2017 at 11:46am — No Comments
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
Have you ever put an item in your shopping cart on Amazon and then started getting emails and ads about that product? It might seem like the product is following you around the internet.
Well, these products ARE following you. And on this week's Think Tank Tuesday, I'm going to show you step-by-step exactly how you can do this for your own company.…Continue
Added by Paul Potratz on June 13, 2017 at 2:30pm — No Comments