Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer…Continue
Added by Paul Moran on February 11, 2016 at 2:58am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments
Added by J.R. Batchelor on January 27, 2016 at 6:10pm — No Comments
What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…Continue
One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing.…Continue
Added by Ken Luna on January 25, 2016 at 3:58am — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…Continue
Added by Paul Moran on January 15, 2016 at 3:48am — No Comments
Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom.
The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already…
Added by Bruce Thompson on January 4, 2016 at 5:30am — No Comments
An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.
While customer experience can be vague, and…Continue
When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all…Continue
Added by Kit Rogers on December 21, 2015 at 5:30am — No Comments
The holiday season makes it the perfect time for your dealership to join in the spirit, get customers excited, and make sure you’re the go-to destination for their holiday car shopping. Not only are consumers looking for big-ticket items like vehicles, but they’re also on the…Continue
Added by Joseph Little on December 14, 2015 at 9:45am — No Comments
It happens every day. You sit in your morning meetings and you review the daily log from the day before and you ask each salesperson, “What is going on with Mr. & Mrs. Smith?” And then it happens, the salesperson goes blank and gets that “deer in the headlights” look. You wait….. and nothing. Across the table…Continue
Added by Kit Rogers on December 14, 2015 at 5:35am — No Comments
The holidays are the perfect time to appeal to consumers and find innovative ways to bring…Continue
Added by Joseph Little on December 8, 2015 at 11:50am — No Comments
One of the fastest growing practices that dealerships are utilizing to increase sales is prescreening a Service Customer that has either made an appointment to have work done on a vehicle or just shows up. In addition, there are numerous companies that offer equity calculations not only on vehicles that bought from the…Continue
Added by Ken Luna on December 8, 2015 at 6:48am — No Comments
In a newly released report conducted by J.D. Power and commissioned by the National Automobile Association, trade-in value reduction due to proposed legislation could have significant financial impact on both dealers and…Continue
Added by Chris Miller on December 4, 2015 at 5:06am — No Comments
The National Automobile Dealers Association recently forecast 2016 U.S. auto sales at 17.7 million units.
Clearly, car sales remain vigorous!
Yet, margin is being sucked out of every transaction by price transparency, federal regulations, and too many old-school ways of doing business.
In response, pessimists’ cry:
Added by Tony Rhoades on December 1, 2015 at 6:30am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…Continue
Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…Continue
Added by Joseph Little on November 17, 2015 at 2:12pm — No Comments
Not so good news: Next year, the growth will only be one third of what the industry achieved this…Continue
Added by Kris Rosychuk on November 5, 2015 at 6:30am — No Comments