Professional Community for Car Dealers, Automotive Marketers and Sales Managers
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s…Continue
Added by Joe Orr on August 19, 2015 at 5:30am — No Comments
Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…Continue
Added by David Metter on August 13, 2015 at 5:30am — No Comments
Added by Mike Gorun on August 10, 2015 at 9:00am — No Comments
In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for…Continue
Added by Chris Miller on August 7, 2015 at 6:00am — No Comments
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is…Continue
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…Continue
Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
In the past, personal branding by salespeople was geographically restricted,…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…Continue
Added by Mike Gorun on July 14, 2015 at 6:00am — No Comments
Worried About Your Business's Reputation? These Tips Can Help!
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.
Added by Jonathan Floyd on July 8, 2015 at 10:30am — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.
The article explains how Okeke has been willing to do…Continue
Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…Continue
Added by Jonathan Floyd on June 30, 2015 at 10:00am — No Comments
Added by J.R. Batchelor on June 19, 2015 at 1:50pm — No Comments
One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.
To add to this issue of trust, in many dense markets,…Continue
Added by David Metter on June 19, 2015 at 5:30am — No Comments
What You Should Know About Managing Your Reputation
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect…Continue
Added by Jonathan Floyd on June 18, 2015 at 9:30am — No Comments
Added by Paul Potratz on June 2, 2015 at 1:30pm — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…Continue
Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments