Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'sales' (685)

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…

Continue

Added by Brian Cox on April 24, 2015 at 5:00am — No Comments

Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your Website

As with any Google algorithm change, it…

Continue

Added by Jonathan Floyd on April 23, 2015 at 5:30am — No Comments

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program,…

Continue

Added by Jonathan Floyd on April 20, 2015 at 6:30am — No Comments

What’s the Single Most Important Part of my Marketing Strategy?

What’s the Single Most Important Part of my Marketing Strategy?

Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…

Continue

Added by Jonathan Floyd on April 16, 2015 at 5:30am — No Comments

From the Trenches - Are you ready for a-Commerce and v-Commerce?

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce…

Continue

Added by Tom Gorham on April 10, 2015 at 2:00pm — No Comments

Beginning Concepts Getting Seen On The Internet (SEO)

Beginning Concepts Getting Seen On The Internet (SEO)

Whether you are a auto dealer, contractor, doctor, attorney, mortgage…

Continue

Added by Jonathan Floyd on April 8, 2015 at 5:00am — No Comments

3 Birds Marketing Partners with Toyota to Advance Best-in-Class Online Experience

Custom Digital 360 Dashboard, 3 Birds Academy and Neighborhood Watch provide powerful new tools for Toyota and Scion dealers to monitor their “virtual dealerships”

Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,…

Continue

Added by Paul Mirek on April 7, 2015 at 7:52am — No Comments

How to Get the Phone Number... Asking Web Leads for a Phone Number

Even the BEST dealership in the nation only converts 15% of their online leads into sales, while the average dealership is hovering around the 5% mark (converting 1 in 20 leads).

A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them.  Keep these 3 concepts in mind when asking for a customer’s phone number.

1. Keep it short.

As you’re…

Continue

Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

Continue

Added by Josh Knutson on March 12, 2015 at 7:30am — 1 Comment

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…

Continue

Added by Richard Holland on February 26, 2015 at 5:30am — No Comments

Auto/Mate Integrates Dealership Management System with VinSolutions' Sales & Service Marketing Platform

Real-time data delivery improves customer service & retention opportunities for auto dealers 

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales…

Continue

Added by Mike Esposito on February 23, 2015 at 9:02am — No Comments

When Will I See You Again?

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. 

 

Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be…

Continue

Added by Mike Gorun on February 23, 2015 at 6:00am — No Comments

The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social…

Continue

Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

Continue

Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

Automotive Dealership Internet & Phone Sales Training-J.R. Batchelor

Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…

Continue

Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

AutoMotion Integrates Beacons into its Mobile App Location Targeting Technology

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion…

Continue

Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…

Continue

Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments

5 Rules of Effective Negotiating

What myths do you believe about the negotiation process? Or what mistakes do you make that cost you deals and gross? I want to help you become a better negotiator by teaching you 5 rules of effective negotiating.

 

Rule # 1 - Establish clear expectations. You need to consistently tell customers what to expect, what your role is, and…

Continue

Added by Jonathan Dawson on December 18, 2014 at 3:00pm — No Comments

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you…
Continue

Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments

Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Dealer Websites of Tomorrow...

Posted by Paul Accinno on April 6, 2015

5. Memorable Content Writing - Blogging Max Impact

Posted by Manny Luna on April 5, 2013

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service