Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'sales' (837)


Influencer
The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…

Continue

Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments


Vendor
4 Common Online Behaviours of Auto Buyers in 2017

Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.

If you have been selling cars online for a while, you’ll have observed that…

Continue

Added by Tony Chips on January 12, 2017 at 3:44am — No Comments


Influencer
3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without…

Continue

Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments


Influencer
Why Worry: Disrupting the Disrupters

The customer experience at your dealership is more important than ever before.

With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France…

Continue

Added by Mike Gorun on January 3, 2017 at 5:30am — No Comments


Influencer
New ForeverCar™ Dealer-Branded Extended Service Contract Portal Raises Bar for Customer Satisfaction; Innovation Monetizes Old Leads to Drive New Sales, Service, and Retention

Digital Vehicle Service Contract (VSC) technology provider ForeverCar™ announced today its new dealer-branded VSC sales platform to help dealers sell protection products for buyers of older, higher mileage vehicles while helping dealers recapture “lost” VSC opportunities from prior lead…

Continue

Added by Jim Leman on December 28, 2016 at 12:30pm — No Comments


Influencer
Orchestrate Sales Departments

Imagine that you attend a classical music concert.

This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…

Continue

Added by Stan Sher on December 27, 2016 at 5:30pm — No Comments


Influencer
Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This…

Continue

Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments


Influencer
Tag... You're it!

Have you ever heard of Google Tag Manager?

If you haven’t, you’re losing customers!

There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to…

Continue

Added by Paul Potratz on December 16, 2016 at 2:00pm — No Comments


Influencer
VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most.

Since when did VDP views become more important than sales? This is not an attempt to…

Continue

Added by David Metter on December 15, 2016 at 12:00pm — No Comments


Influencer
Ad Agency Develops New Apprenticeship Program

Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.

 

The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency.  Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…

Continue

Added by Paul Potratz on December 14, 2016 at 10:39am — No Comments


Influencer
Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what…

Continue

Added by Paul Potratz on December 9, 2016 at 10:30am — No Comments


Influencer
What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…

Continue

Added by David Metter on December 1, 2016 at 12:50pm — No Comments


Influencer
Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

Continue

Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments


Vendor
Consistency: Better Than a Crystal Ball

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.

However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.



It’s difficult to decide whether to mail…

Continue

Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments

Who Broke The All Time New Car Sales Record for the Month of November?

You Did!

November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections…

Continue

Added by Ralph Paglia on November 23, 2016 at 2:30pm — No Comments


Vendor
myKaarma and MDL autoMation Announce Partnership and Integration

Partnership enhances customer interaction with auto dealer

service customers, boosting sales and retention

 

LONG BEACH, Calif., and ATLANTA, GA -- November 22, 2016 -- myKaarma, the cloud based conversational commerce software that’s revolutionizing the auto service industry and MDL autoMation (MDL…

Continue

Added by Ujj Nath on November 22, 2016 at 6:05am — No Comments


Vendor
The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

 

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND…

Continue

Added by Steve White on November 18, 2016 at 6:36am — No Comments


Influencer
LotPop Releases Inventory Scoring System, LotScore, Focuses Used Car Managers on Top Metrics that Drive Retail Margin

Olathe, KS, November 15, 2016 – LotPop, the virtual dealership management team for franchised new car and independent used car dealerships, announced today LotScore powered by LotPop, a weekly report of a dealers’ top inventory, market and pricing indicators to help drive more used car sales at higher margins. 

LotScore will challenge dealers to question how they traditionally look at inventory management. 

“Dealers using inventory management systems have access to so…

Continue

Added by Jim Leman on November 15, 2016 at 1:26pm — No Comments


Vendor
How Will You Stay Competitive in a Down Market?

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond.

 

Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect…

Continue

Added by Steve White on November 3, 2016 at 7:21am — No Comments


Agency
Running a Dealership? 4 Ways to Make it That Much Better

For most dealerships, getting a customer through the door can be the biggest obstacle. If you're finding out the dealership up the road is drawing in more business and meeting its quota with ease, you may want to consider implementing these four tips to make your dealership that much better:

Work…

Continue

Added by Rachelle Wilber on October 26, 2016 at 3:00pm — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service