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All ADM Blog Posts Tagged 'sales' (827)


Influencer
Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!…

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Added by Paul Potratz on December 9, 2016 at 10:36am — No Comments


Influencer
What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…

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Added by David Metter on December 1, 2016 at 12:50pm — No Comments


Influencer
Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

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Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments


Vendor
Consistency: Better Than a Crystal Ball

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.

However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.



It’s difficult to decide whether to mail…

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Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments

Who Broke The All Time New Car Sales Record for the Month of November?

You Did!

November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections…

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Added by Ralph Paglia on November 23, 2016 at 2:30pm — No Comments


Vendor
myKaarma and MDL autoMation Announce Partnership and Integration

Partnership enhances customer interaction with auto dealer

service customers, boosting sales and retention

 

LONG BEACH, Calif., and ATLANTA, GA -- November 22, 2016 -- myKaarma, the cloud based conversational commerce software that’s revolutionizing the auto service industry and MDL autoMation (MDL…

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Added by Ujj Nath on November 22, 2016 at 6:05am — No Comments


Vendor
The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

 

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND…

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Added by Steve White on November 18, 2016 at 6:36am — No Comments


Influencer
LotPop Releases Inventory Scoring System, LotScore, Focuses Used Car Managers on Top Metrics that Drive Retail Margin

Olathe, KS, November 15, 2016 – LotPop, the virtual dealership management team for franchised new car and independent used car dealerships, announced today LotScore powered by LotPop, a weekly report of a dealers’ top inventory, market and pricing indicators to help drive more used car sales at higher margins. 

LotScore will challenge dealers to question how they traditionally look at inventory management. 

“Dealers using inventory management systems have access to so…

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Added by Jim Leman on November 15, 2016 at 1:26pm — No Comments


Vendor
How Will You Stay Competitive in a Down Market?

With automakers expecting a slow-down in sales we should soon see how each manufacturer chooses to respond.

 

Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect…

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Added by Steve White on November 3, 2016 at 7:21am — No Comments


Agency
Running a Dealership? 4 Ways to Make it That Much Better

For most dealerships, getting a customer through the door can be the biggest obstacle. If you're finding out the dealership up the road is drawing in more business and meeting its quota with ease, you may want to consider implementing these four tips to make your dealership that much better:

Work…

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Added by Rachelle Wilber on October 26, 2016 at 3:00pm — No Comments


Influencer
How to Optimize for Voice Search

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…

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Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments


Vendor
Just a Gimmick? Or Are Giveaways Really Needed?

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.



Customers come into your dealership daily. When asked if they…

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Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments


Influencer
Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.

Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…

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Added by sara callahan on October 19, 2016 at 6:30am — 2 Comments


Vendor
Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…

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Added by Steve White on October 14, 2016 at 5:57am — No Comments


Influencer
Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

I bet that title got your attention.

Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results…

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Added by sara callahan on October 12, 2016 at 6:00am — 2 Comments


Influencer
Lack of Time Can Be Costlier Than You Think

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.

 

Not…

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Added by Mike Gorun on October 11, 2016 at 5:51am — No Comments


Influencer
Are You Going Extinct?

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…

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Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments


Influencer
If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments


Vendor
Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…

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Added by Joe Orr on September 28, 2016 at 5:41am — No Comments


Influencer
The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution

Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…

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Added by David Metter on September 27, 2016 at 12:30pm — 2 Comments

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