Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.…Continue
Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…Continue
Added by sara callahan on September 21, 2016 at 5:58am — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to…Continue
Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…Continue
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales…Continue
Added by Tom Cannata on September 15, 2016 at 5:38am — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
Mobile-geddon is upon us!
As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…
Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments
Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…Continue
Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments
J.D. Power and its recently acquired NADA Used Car Guide are working together to provide you with timely marketplace insights you can't get anywhere else!…Continue
Added by Kris Rosychuk on September 8, 2016 at 7:30am — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only?
This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of…Continue
Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…
Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new…Continue
Added by Joe Orr on August 31, 2016 at 6:06am — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…Continue
Added by Chris Miller on August 26, 2016 at 5:26am — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments
In the popular science fiction movie, The Matrix, the hero Neo is presented with two options by the mysterious Morpheus – the red pill or the blue pill. By taking the red pill, Neo would be enlightened into the real world. Whereas, if he chose the blue pill, he would remain peacefully ignorant of reality and continue…Continue
Added by Joe Orr on August 5, 2016 at 5:44am — No Comments
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…Continue
Added by Arnold Tijerina on August 2, 2016 at 6:00am — No Comments
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…Continue
Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as…Continue
Added by Joey Little on July 22, 2016 at 7:00am — No Comments