There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 10:02am —
Previously I discussed the various ways to recognize if your brand is involved in cross-marketing. From the same vein, your dealership also has some… Continue
Added by Rebecca Kon on September 10, 2013 at 8:10am —
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual… Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am —
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
Added by Amanda Meuwissen on December 6, 2012 at 10:30am —
In the automotive industry we must learn the difference between building value versus just giving the car away. We've all seen the sales professional that sells 15 cars for the month and makes $1,500 i.e. 15 mini deals. How demotivating to spend an entire month putting in 60+ hours and then see a less than average paycheck; I truly believe the solution to this problem is one must learn how to build value and hold gross while your presenting your four square. I've heard too many people… Continue
Added by J.R. Batchelor on November 24, 2012 at 3:57pm —
Enough is Enough!
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at… Continue
Added by James A. Ziegler on October 29, 2012 at 2:30pm —
Mark Tewart is one of the best resources and trainers in the business and in his book he generously shares some solid practices to help sales professionals attain their goals.…
Added by Mark Dubis on October 1, 2012 at 6:23pm —
Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with… Continue
Added by Amanda Meuwissen on July 18, 2012 at 8:51am —
The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.
Redesigns seem to be a common theme… Continue
Added by Amanda Meuwissen on July 9, 2012 at 7:46am —
Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.
In a recent study, the Outsell Insights… Continue
Added by Amanda Meuwissen on April 30, 2012 at 7:28am —
I know, I know some things never change, Right?! ... WRONG.
I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to… Continue
Added by Tobias Sedillos on November 29, 2011 at 12:30am —
I was watching CNBC this morning in a Chicago hotel this morning and I was pleased to see a commercial that advertises that Ford Dealers will beat any locally advertised price on tires!
This is exactly what local franchise dealers need from their manufacturers. They need a message to fight back against independent… Continue
Added by Brian Pasch on October 3, 2011 at 7:00am —
AutoDealerTarget is a unique provider of digital marketing solutions for automobile dealers. After careful planning and preparation, AutoDealerTarget has just announced the release of their Conquest Email Program.
Added by John Miller on September 21, 2011 at 7:00am —
If you have a customer that scores a 620 and wants to buy a 2004 pickup with 114k miles on it we can get you 72 months.
If you have a customer that scores a 0 but has a home and some job time, that would be us. We fund up to 120% and have rates as low as 4% for better scoring customers. No dealer agreement, after the approval we FedEx you a check. Contact me and I will send you… Continue
Added by Alan Ault on March 8, 2011 at 5:14pm —
VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President
Overland Park, KS. – January 31, 2011 – VinSolutions LLC, An industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management (ILM) and Complete… Continue
Added by Joseph Little on January 31, 2011 at 1:36pm —
If you are a member of ADM and are one of the lucky dealers in the USA to be chosen for a Fiat Studio
(franchise), I would like to encourage you to take advantage of some free SEO tools and advice. Most Fiat dealers
have not started their digital marketing strategies so members of ADM will get a head start.… Continue
Added by Brian Pasch on December 3, 2010 at 9:00pm —
Close the Sale… Continue
Added by Grant Cardone on November 12, 2010 at 4:39pm —
When I woke this morning,
I ‘strapped on’ a correct, positive mindset,
Much like a soldier going into battle.
Which is what being in sales today is like.
(That is no disrespect to our true heroes.)
I took stock of yesterday’s successes &…
Added by Scott Colley on June 9, 2010 at 11:00pm —
Dealership Day Care….. “WE'VE GOT OPENINGS”
I am going to be very passionate with this subject, as I want to make sure you understand where I am coming from and for the reason I chose this particular article title.
I speak with many dealers’ day in and day out and hearing them say they have no choice but to choose a certain website… Continue
Added by Jennifer Schrader on June 1, 2010 at 6:30am —
Dropping the “F” BOMB in front of your client…….!
Have you dropped the “F” Bomb in front of your client lately? Or any other form of toilet mouth language?
A habit hard to break being around the automotive industry. Growing up around the Shop Talk is a habit many of us find ourselves fighting to keep it clean when talking with a potential client. What… Continue
Added by Jennifer Schrader on May 18, 2010 at 9:59am —