Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'safety' (53)

Used Cars: The Wild Ride that Could

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

 

According to a recent article in…

Continue

Added by Dan Beres on June 22, 2020 at 6:30am — No Comments

It Doesn’t Get Much Worse than This!

All automobile manufacturers strive for dominance in the marketplace.

Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles.…

Continue

Added by Dan Beres on June 3, 2020 at 6:00am — No Comments

9 Tips to Mitigate the Impact of COVID-19 in Your Service Department

The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers.

The following are a…

Continue

Added by Dan Beres on March 19, 2020 at 7:30am — No Comments

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls.

OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the…

Continue

Added by Dan Beres on January 20, 2020 at 6:00am — No Comments

Is Mobile Service the Answer to Higher Recall Completion Rates?

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

 

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

Continue

Added by Dan Beres on December 2, 2019 at 7:01am — No Comments

Where Oh Where Do We Find More Techs?

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

 

Regardless of how much money your dealership may spend to expand your facilities to…

Continue

Added by Dan Beres on November 19, 2019 at 5:36am — No Comments

Who’s the Baby? Recalls and Infants

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

Continue

Added by Dan Beres on November 7, 2019 at 7:00am — No Comments

An Innovative Way to Keep the Roads Safe & Bring in Customers

Have you ever seen a fellow motorist texting while driving? What about eating while driving? Putting on makeup? Turning around to yell at their kids? Yes, all of these happen (and more) daily. Sometimes, all it takes for an unfortunate accident to occur is for a driver to spill that boiling hot Starbucks on their lap while commuting.

 

Teen…

Continue

Added by Dan Beres on August 30, 2019 at 7:26am — No Comments

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…

Continue

Added by Dan Beres on July 17, 2019 at 7:00am — No Comments

As Safety Value Increases, So Do Repairs

Technology that helps safeguard…

Continue

Added by Chris Miller on November 13, 2018 at 6:37am — No Comments

How New Safety Features Mean New Opportunities For Dealers

It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).

 

A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…

Continue

Added by Doug Van Sach on November 9, 2018 at 7:29am — No Comments

Exclusive Insight: Luxury Tire Sales are Ramping Up

Peaking at nearly 25% of all ROs in July, this spike in tire sales goes through August before returning to normal levels in September.

 

Timing is Everything: Create Campaigns Now

Although all dealers see escalated tire sales in the last two months of the year, only luxury…

Continue

Added by Doug Van Sach on June 29, 2018 at 6:30am — No Comments

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal.

Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall…

Continue

Added by Chris Miller on June 22, 2018 at 6:30am — No Comments

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…

Continue

Added by Chris Miller on June 18, 2018 at 6:30am — No Comments

Outsourcing Customer Communications - Should the Service Department Worry?

There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.

That’s why there are so many outsourced BDC services…

Continue

Added by Chris Miller on May 18, 2018 at 6:00am — 1 Comment

Safety First: 5 Precautions to Take with Every Vehicle You Drive

Vehicles provide you with untold freedom, convenience, and access to adventure. In the event of an accident, you will want to recruit help from a lawyer like The Jaklitsch Law Group. These benefits also come with a hefty amount of threats should you neglect to practice certain precautions. Below,…

Continue

Added by Meghan Belnap on April 13, 2018 at 9:37am — No Comments

Ten Tips for Driving Safely This Easter Break

It’s easy to become complacent or forget the importance of safe driving – until you learn the alarming road incident statistics. With plenty of road safety messages in the media as we head up to Easter, it’s a timely reminder we need to get to our destination safely.

During the 2016 Easter holiday period there were 4 fatal crashes and 102…

Continue

Added by Tony Chips on April 9, 2018 at 3:57pm — No Comments

Dealership Safety Concerns Aren’t Only About Recalls

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer activity, and that brings the risk to personal safety to a…

Continue

Added by Chris Miller on February 28, 2018 at 6:45am — No Comments

The Safest 2018 Minivans Available

In today's world, families coping with disabilities have never had greater access to dignity and mobility. We like to think of ourselves as part of that mobility solution. Some of the most dependable vehicles on the road today, minivans are also considered some of the safest. That’s important in a country that sees over six million…

Continue

Added by Rachael Murphey on January 18, 2018 at 3:00pm — No Comments

The 5 Safest Cars of 2018

Are you looking for the utmost in vehicular safety but don’t want to compromise on powerful performance?

You won’t have to with the five following vehicles. All of these 2018 models are being hailed as some of the safest and most pleasant to drive autos to hit the market for the model…

Continue

Added by Dixie Somers on December 12, 2017 at 11:00am — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service