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Paul Potratz's Blog Posts Tagged 'roi' (1)

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.

First, dealers should determine what their campaign sets out to…


Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments

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