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All ADM Blog Posts Tagged 'roi' (22)


Vendor
How to Insulate Your Dealership From the Next Sales Downturn

What is profit? Quite simply,…

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Added by Josh Blick on July 13, 2017 at 6:57am — No Comments


Vendor
The Costco Effect and Customer Loyalty

Costco has certainly built a loyal following over the years, even though…

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Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments


Vendor
Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

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Added by Steve White on May 23, 2017 at 6:43am — No Comments


Vendor
The Art of Service Upselling

While there are many different types of service repairs – warranty, recall, etc. –undoubtedly the king of them all, when it comes to profit, is customer pay repair orders.

 

Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…

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Added by Tim Clay on April 14, 2017 at 5:00am — No Comments


Influencer
Go Fast and Break Things

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…

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Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments


Vendor
Dear Paid Search, the Party is Over

Dealers have leveraged paid search for years – and some spend significant budgets on it.

However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few…

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Added by Steve White on April 7, 2017 at 6:30am — 2 Comments


Vendor
3 Ways Business Intelligence Delivers ROI

Is data your best friend or your worst enemy?

 

Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…

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Added by Josh Blick on April 3, 2017 at 5:52am — No Comments


Influencer
Stop Lying To Yourself About Dealership Turnover

There is a lot of talk going on about car dealership turnover.

It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between…

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Added by Stan Sher on December 19, 2016 at 10:00pm — 4 Comments


Influencer
B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…

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Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment


Influencer
Shiny Objects and Technology

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out…

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Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments


Influencer
Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

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Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments


Influencer
Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Don't Lose your Customer's Attention!

A captive audImage ience will pay you dividends if you treat them right.

How many people come to your dealership every week? 100, 250, 500?

What do you do for them?

How do you communicate to them? - and -

How can you capitalize on them?

With today's media and technology driven world the way you…

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Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments

Digital Signage Works!

Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as inserting a flash card into a modern computer, attaching a computer and running a slideshow, or a full blown system that is managed through third party software and may even integrate with live television.

Digital Signage is often called by other names such as Kiosk, Digital Video, Marketing Board, or Digital Thingy. But…

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Added by Todd Katcher on March 16, 2012 at 7:10am — No Comments

ROI is for Losers Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important! Are you so focused on ROI that you fail to see the “good will” benefits of your actions? N…





ROI is for Losers



Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!



Are you so focused on ROI that you fail to see the “good will” benefits of your actions?



Not everything in life and dealerships is based on the return. I believe faith will…

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Added by Todd Katcher on March 1, 2012 at 10:53am — 1 Comment


Influencer
The ROI of Social Media

Added by J.D. Rucker on February 19, 2012 at 6:59pm — 3 Comments

Consulting, Coaching and Next-Level Products for Dealerships - Infinite Prospects (201) 448-7253 (SALE)

Adam Ross, Managing Director of Infinite Prospects, discusses how he helps car dealerships leverage the internet to drive more leads and sales that drive a return on investment. Find out more at http://www.infiniteprospects.com.

Added by Adam Ross on December 9, 2011 at 4:02pm — No Comments

Embracing Automotive Mobile Marketing in Car Dealerships

According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular device among adults” and a great opportunity for car dealerships to utilize for automotive mobile marketing purposes.  Not too surprisingly, the study also found that a great deal of time spent on a mobile phone has nothing to do with…

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Added by Stacy Mueller on March 3, 2011 at 9:51am — No Comments


Influencer
Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.



First, dealers should determine what their campaign sets out to…

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Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments

You work hard for your leads. You can’t afford to miss a single opportunity.

A tight market also means an incredibly competitive one. Call handing is a critical factor in the success of maintaining satisfied customers and generating new leads. You need to know that your staff is handling each opportunity professionally as well as efficiently. So, how do you know if your calls are being handled properly by your sales people? How can you tell that they are handling situations effectively and selling what you want them to be selling in the right way?



The solution… Continue

Added by Who's Calling on June 14, 2010 at 1:16pm — No Comments

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