Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…Continue
Added by Steve White on May 23, 2017 at 6:43am — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…Continue
Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments
Dealers have leveraged paid search for years – and some spend significant budgets on it.
However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few…Continue
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
There is a lot of talk going on about car dealership turnover.
It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between…
In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…Continue
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out…Continue
Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers…Continue
Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments
A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.
Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments
How many people come to your dealership every week? 100, 250, 500?
What do you do for them?
With today's media and technology driven world the way you…
Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments
Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as inserting a flash card into a modern computer, attaching a computer and running a slideshow, or a full blown system that is managed through third party software and may even integrate with live television.
Digital Signage is often called by other names such as Kiosk, Digital Video, Marketing Board, or Digital Thingy. But…Continue
Added by Todd Katcher on March 16, 2012 at 7:10am — No Comments
ROI is for Losers
Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!
Are you so focused on ROI that you fail to see the “good will” benefits of your actions?
Not everything in life and dealerships is based on the return. I believe faith will…
Adam Ross, Managing Director of Infinite Prospects, discusses how he helps car dealerships leverage the internet to drive more leads and sales that drive a return on investment. Find out more at http://www.infiniteprospects.com.
Added by Adam Ross on December 9, 2011 at 4:02pm — No Comments
According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular device among adults” and a great opportunity for car dealerships to utilize for automotive mobile marketing purposes. Not too surprisingly, the study also found that a great deal of time spent on a mobile phone has nothing to do with…Continue
Added by Stacy Mueller on March 3, 2011 at 9:51am — No Comments
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…Continue
Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments
Added by Who's Calling on June 14, 2010 at 1:16pm — No Comments