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All ADM Blog Posts Tagged 'roi' (12)

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

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Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Don't Lose your Customer's Attention!

A captive audImage ience will pay you dividends if you treat them right.

How many people come to your dealership every week? 100, 250, 500?

What do you do for them?

How do you communicate to them? - and -

How can you capitalize on them?

With today's media and technology driven world the way you…

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Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments

Digital Signage Works!

Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as inserting a flash card into a modern computer, attaching a computer and running a slideshow, or a full blown system that is managed through third party software and may even integrate with live television.

Digital Signage is often called by other names such as Kiosk, Digital Video, Marketing Board, or Digital Thingy. But…

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Added by Todd Katcher on March 16, 2012 at 7:10am — No Comments

ROI is for Losers Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important! Are you so focused on ROI that you fail to see the “good will” benefits of your actions? N…





ROI is for Losers



Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important!



Are you so focused on ROI that you fail to see the “good will” benefits of your actions?



Not everything in life and dealerships is based on the return. I believe faith will…

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Added by Todd Katcher on March 1, 2012 at 10:53am — 1 Comment

The ROI of Social Media

Added by J.D. Rucker on February 19, 2012 at 6:59pm — 3 Comments

Consulting, Coaching and Next-Level Products for Dealerships - Infinite Prospects (201) 448-7253 (SALE)

Adam Ross, Managing Director of Infinite Prospects, discusses how he helps car dealerships leverage the internet to drive more leads and sales that drive a return on investment. Find out more at http://www.infiniteprospects.com.

Added by Adam Ross on December 9, 2011 at 4:02pm — No Comments

Embracing Automotive Mobile Marketing in Car Dealerships

According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular device among adults” and a great opportunity for car dealerships to utilize for automotive mobile marketing purposes.  Not too surprisingly, the study also found that a great deal of time spent on a mobile phone has nothing to do with…

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Added by Stacy Mueller on March 3, 2011 at 9:51am — No Comments

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.



First, dealers should determine what their campaign sets out to…

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Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments

You work hard for your leads. You can’t afford to miss a single opportunity.

A tight market also means an incredibly competitive one. Call handing is a critical factor in the success of maintaining satisfied customers and generating new leads. You need to know that your staff is handling each opportunity professionally as well as efficiently. So, how do you know if your calls are being handled properly by your sales people? How can you tell that they are handling situations effectively and selling what you want them to be selling in the right way?



The solution… Continue

Added by Who's Calling on June 14, 2010 at 1:16pm — No Comments

Templates for Microsoft Xl

Hello and good morning everyone. I am trying to find some templates that I can use to track my Internet customers sales, profit, apts,lead sources ect. I know someone has to have something that is really good that I can possibly use please noo pretty please.....Thanks Kim

Added by Kimberly Varner on February 3, 2009 at 6:46am — 4 Comments

Admitted Adverholic? Here's a Two-Step Recovery Program

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of those ad dollars, if not already) but the pain and yearning may still be there.



When you stop advertising for the sake of advertising and start a conscience level of engagement with 'your… Continue

Added by Gary May on January 23, 2009 at 2:22pm — 1 Comment

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