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All ADM Blog Posts Tagged 'roi' (36)


Vendor
Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 2: Sales Attribution …

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Added by Steve White on September 11, 2017 at 7:00am — No Comments


Vendor
Rest in Peace: 2-Shift Service Departments

If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone…

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Added by Ujj Nath on September 6, 2017 at 6:30pm — No Comments


Vendor
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments


Influencer
Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives.

Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…

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Added by Chris Miller on August 31, 2017 at 6:30am — No Comments


Vendor
Rest in Peace Multi-Point Inspections!

Since multi-point inspections became standard, dealers have followed the same old processes. A customer comes into the service drive; the service advisor checks them in; a technician takes the car,…

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Added by Ujj Nath on August 29, 2017 at 7:00am — No Comments


Influencer
Text Messages: Google’s Wake-Up Call to Dealers

Texting is by far the most…

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Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments


Influencer
When It Comes to Customers Don’t Judge a Book By Its Cover

Almost every salesperson or manager tha…

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Added by Mike Gorun on August 8, 2017 at 7:00am — No Comments


Vendor
Are you Killing Customers Softly with the Same Old Song?

In a recent…

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Added by Ujj Nath on August 7, 2017 at 6:53am — No Comments


Vendor
Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …

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Added by Steve White on August 4, 2017 at 6:48am — No Comments


Vendor
How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

 …

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Added by Steve White on July 28, 2017 at 6:30am — No Comments


Dealer
Communication: The Glue that Holds Teams Together

One very important thing some leaders fail to realize is that communication is the glue …

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Added by Bill Wittenmyer on July 27, 2017 at 6:39am — No Comments


Vendor
To Grow Big Try Thinking Small

Every business wants to be the market leader and have success. Yet to do so, many have the mindset that it is necessary to spend more money. “Buy a Super Bowl ad,” they say. “Spend hundreds of thousands on TV and radio.”…

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Added by Ujj Nath on July 25, 2017 at 7:09am — No Comments


Vendor
How to Insulate Your Dealership From the Next Sales Downturn

What is profit? Quite simply,…

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Added by Josh Blick on July 13, 2017 at 6:57am — No Comments


Vendor
The Costco Effect and Customer Loyalty

Costco has certainly built a loyal following over the years, even though…

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Added by Ujj Nath on June 19, 2017 at 6:30am — No Comments


Vendor
Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

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Added by Steve White on May 23, 2017 at 6:43am — No Comments

The Art of Service Upselling

While there are many different types of service repairs – warranty, recall, etc. –undoubtedly the king of them all, when it comes to profit, is customer pay repair orders.

 

Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…

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Added by Tim Clay on April 14, 2017 at 5:00am — No Comments


Influencer
Go Fast and Break Things

The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…

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Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments


Vendor
Dear Paid Search, the Party is Over

Dealers have leveraged paid search for years – and some spend significant budgets on it.

However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few…

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Added by Steve White on April 7, 2017 at 6:30am — 3 Comments

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