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Brian Pasch's Blog Posts Tagged 'reviews' (11)

Will You Get A Lift In Published Reviews on Google+ With New Spam Filter?

Here is the latest post from Google, from an employee named Dasha.  The article link is: Google Reviews and was posted today at 12:00…

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Added by Brian Pasch on January 31, 2013 at 1:30pm — 11 Comments

Google Review Policy Clarified and Documented

Google published an update on their review policy, here is a summary of the update's content...

 

Policy criteria for removing reviews

We want people to get ratings, reviews, and recommendations that are…

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Added by Brian Pasch on December 14, 2012 at 8:30am — 13 Comments

Google+ Local Review Update On Filtering Active User Reviews

Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local.  In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…

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Added by Brian Pasch on December 12, 2012 at 7:00am — 2 Comments

Increasing Google+ Local Reviews - What To Do Now?

After publishing my Google+ Local whitepaper, which outlined the changes business owners need to make when designing their online review strategy to avoid review spam penalties, I have been asked to give some specific recommendations for next steps.

 

If business owners want to increase their online ratings on Google+ Local and Yelp specifically, the focus has to be on identifying…

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Added by Brian Pasch on August 30, 2012 at 10:00am — 8 Comments

Is An In Store Review Station or iPad a Bad Thing?

A few people today forwarded me the latest DealerRater newsletter which had a very interesting warning to car dealers, as shown below in the red rectangular area:

 

 

What is your take on asking a satisfied customer to post a review when they are in the dealership?   Whether it's a…

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Added by Brian Pasch on January 5, 2012 at 11:18am — 48 Comments

DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.

 

When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:

 …

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Added by Brian Pasch on December 13, 2011 at 11:00pm — 7 Comments

Google Boots Third Party Review Sites From Star Counts

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars.  ONLY reviews directly posted on Google Places are showing.  This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star…

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Added by Brian Pasch on July 21, 2011 at 12:00pm — 69 Comments

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

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Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

More Car Dealer Reviews Site Flood The Internet

I can imagine Austin Powers dressed in a blue velvet leisure suit saying:



It's Social Media Baby!



If you haven't noticed car dealers are being pushed off of Google Page One for the cars that they sell. To throw salt in the wounds, it seems that every month another car dealer "review site" pops up.



This means when consumers type in a car dealership name, more sites are…

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Added by Brian Pasch on August 8, 2010 at 10:00pm — 1 Comment

Facebook Video Review Channel Tabs

Facebook Video Testimonial Pag

If you believe in the power of customer testimonial videos, why don't you leverage them with a video review tab right on your Facebook Fan Page. We recommend that you create a seprate YouTube channel for reviews. Advanced digital marketing dealers will create at least two channels: one for sales and one for service.

The YouTube video channel…

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Added by Brian Pasch on June 25, 2010 at 7:30am — 2 Comments

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