Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Tom Gorham's Blog Posts Tagged 'reviews' (8)

From the Trenches - Who Sank Your Google Reviews?

 

We work hard to get good customer reviews.  Our customer service and satisfaction are extremely high.  We are a 5-Star dealership.  But yesterday or last night, my dealership lost hard-earned reviews from Google Places.  There is one left and no stars. These were, each and every one of them, legit reviews.

I have a suspect.  I consulted my friends Ralph…

Continue

Added by Tom Gorham on March 2, 2012 at 8:00pm — 85 Comments

From the Trenches - Don't squander even one more day

 

The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past.   Robertson Davies,

 

In mid 2000, my General Manager told me, “I don’t like you.  I don’t like the Internet.  It’s a waste of time.  You should be taking “Ups” not photographs of cars.   I want to see you on the floor, not in front of a…

Continue

Added by Tom Gorham on December 11, 2011 at 1:30pm — 2 Comments

From the Trenches - Having a "Happy Delimma" with Reputation Marketing

 

I’ve heard it said, “A good reputation is more valuable than money.”  That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.

Here’s an even better one.  “A good reputation can earn you money.”  Yes!

But having a good reputation can be tough. …

Continue

Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments

From the Trenches - a letter from me to the troops

I don't normally mention my dealership by name... but it's not that I am not proud of it.  It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership.  But today I would like to share an email I sent to the troops of my dealership.  It is heartfelt and sincere.  And it applies directly to Digital Marketing.

 

To all managers and sales staff:

In case you have any illusions about today's car marketing by your dealership, you must…

Continue

Added by Tom Gorham on November 15, 2011 at 5:00pm — 23 Comments

Have you seen this wizard?

 

I spend much of my spare time on this site, Automotive Digital Marketing.  I don't do this when I am at work in my dealership.  I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.

I want to thank the man who entered my life through Digital Dealer Magazine some years ago as a…

Continue

Added by Tom Gorham on October 31, 2011 at 7:35pm — 2 Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to contact you shows you are ready to try and find a solution to…

Continue

Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

From the Trenches - The Unfortunate Truth About Dealer Reviews

One of the pioneers of gathering user input to utilize reputation as a selling tool for its members online was eBay. It was intended to steer the user away from sellers who might have given former buyers a bad or poor experience. It worked. Amazon institutionalized the idea. I loved it! I purchase from Amazon regularly and never purchase from anyone with less than a 5-star rating. I loved it … as a consumer.



I remember one day I saw an article by Ralph… Continue

Added by Tom Gorham on September 30, 2011 at 2:35pm — 34 Comments

Google's aquisition of Zagat - What are the implications

User-generated content, customer reviews, Social Media.  Google has been snapping up properties or generating their own along these lines for some time now.  Zagat is restaurant reviews but this aquisition brings Google into the world of publishing.  What's their plan?  Will it affect the car industry eventually.  Read this interesting article by Rebecca Lieb at iMedia Connection.. http://www.imediaconnection.com/content/29963.asp

Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service

google.com, pub-1344093271332697, DIRECT, f08c47fec0942fa0 google.com, pub-1344093271332697, DIRECT, f08c47fec0942fa0