Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We work hard to get good customer reviews. Our customer service and satisfaction are extremely high. We are a 5-Star dealership. But yesterday or last night, my dealership lost hard-earned reviews from Google Places. There is one left and no stars. These were, each and every one of them, legit reviews.Continue
The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past. Robertson Davies,
In mid 2000, my General Manager told me, “I don’t like you. I don’t like the Internet. It’s a waste of time. You should be taking “Ups” not photographs of cars. I want to see you on the floor, not in front of a…Continue
I’ve heard it said, “A good reputation is more valuable than money.” That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.
Here’s an even better one. “A good reputation can earn you money.” Yes!Continue
Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments
I don't normally mention my dealership by name... but it's not that I am not proud of it. It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership. But today I would like to share an email I sent to the troops of my dealership. It is heartfelt and sincere. And it applies directly to Digital Marketing.
To all managers and sales staff:
In case you have any illusions about today's car marketing by your dealership, you must…Continue
I spend much of my spare time on this site, Automotive Digital Marketing. I don't do this when I am at work in my dealership. I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.Continue
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to contact you shows you are ready to try and find a solution to…Continue
Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments