ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Earlier this year, JD Power reported that more than one third of buyers are using car dealer review sites to help them determine where to purchase their next vehicle. Buyers no longer want to go from dealership to dealership; they value their time. According to Pew Research, an estimated 80 percent of Americans will have smart phones by the end of 2014; it won’t be long until that “one-third” becomes 50 percent. No wonder there are so many dealer review…Continue
Added by Anne Fleming on January 2, 2014 at 1:41pm — No Comments
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their…Continue
Added by Richard Holland on November 22, 2013 at 5:57am — No Comments
Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important,…Continue
By Mary-Kelly Gaebel
Is your dealership sending the message that you expect 5-star reviews... OR that you just have too much time on your hands?
Added by Cobalt on September 3, 2013 at 10:30am — No Comments
Added by Cobalt on August 16, 2013 at 3:00pm — No Comments
|by Josh Escusa, Reputation Management Specialist|
Google Software Engineer Kumar Dabbiru…
Added by Cobalt on August 4, 2013 at 7:00pm — No Comments
A friend alerted me to this article about a recent Gallup poll that I frankly found alarming.
Step into the tower for just a minute, have…Continue
Added by Ryan Leslie on June 25, 2013 at 11:29am — No Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
|by Alicia Ruggles, Reputation Management Specialist|
Have you ever found yourself up late at night watching a movie that has been edited for content?
Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:
When responding to a negative review…Continue
A common fear from dealers and business owners a like is people putting up BAD reviews on places like Google, Yelp, and DealerRater about their store.
Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.
This is why, according to Shep Hyken, the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…Continue
Added by Ketty Colom on May 29, 2013 at 7:37am — No Comments
|by Kaitlyn Bender, Reputation Management Specialist|
By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…
Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…
Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments
There are over 100 different factors that determine how you rank on Google+ Local (Google Places and Google Maps).
One of the most important of those factors is making sure your Name, Address and Phone number (NAP) are consistent across hundreds of different directories and sources (find out how you are doing with this free local optimization…Continue
Today’s world is full of review sites and social media- the epitome of information at your fingertips. And because of this, reviews have become that much more important for customer retention and new client business. Search engines are becoming increasingly savvier by routinely displaying reviews (and…Continue
The DealerRater handle on Twitter was alerted to a blog post by Randy Gage yesterday afternoon:Continue
General Manager At A…Continue
Added by Sean V. Bradley on February 15, 2013 at 8:44pm — No Comments