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All ADM Blog Posts Tagged 'reviews' (132)

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…

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Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments

5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…

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Added by Anne Fleming on August 5, 2015 at 3:17pm — 1 Comment

Poor Service Review? How it¹s Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

  1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.
  2. You have a chance to…
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Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments

Your Brand Is Your Reputation

Worried About Your Business's Reputation? These Tips Can Help!

Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.

Always…

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Added by Jonathan Floyd on July 8, 2015 at 10:30am — No Comments

Your Reputation Your Success

According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.

Reputation Management - Do You Know How Your Business Is Perceived? 

To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…

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Added by Jonathan Floyd on June 30, 2015 at 10:00am — No Comments

5 Star Review Videos Why Do You Need Them?

Bring on More New Customers

Visitors are 144% more likely to purchase a product after seeing a video.

  • Easier 1st Page Google Ranking

    A web page with…

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Added by Jonathan Floyd on June 30, 2015 at 9:30am — 1 Comment

Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…

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Added by Paul Moran on June 30, 2015 at 5:30am — No Comments

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…

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Added by Anne Fleming on June 29, 2015 at 9:00pm — No Comments

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?…

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Added by Anne Fleming on June 24, 2015 at 11:18am — 1 Comment

Reputation Management Need To Know

What You Should Know About Managing Your Reputation 

Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect…

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Added by Jonathan Floyd on June 18, 2015 at 9:30am — No Comments

Overselling: What is it Costing You?

Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time in the shopping funnel than men. Patience is another key aspect to making a sale. Understanding when to stop pitching ideas and pull back is extremely important. Going overboard can be perceived as annoying or assertive an end up being a deal-breaker.…

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Added by Anne Fleming on June 3, 2015 at 10:24am — No Comments

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the…

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Added by Anne Fleming on April 29, 2015 at 10:30am — No Comments

2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…

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Added by Anne Fleming on April 8, 2015 at 11:30am — No Comments

Top Car Brands as Rated by Women: The Growing Importance

It’s Officially the Women Buyers Era...

OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.

How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.

The…

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Added by Anne Fleming on February 11, 2015 at 10:25am — No Comments

Top Brands Rated by Women | 2015 US Womens Car Dealership Report

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships…

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Added by Anne Fleming on January 28, 2015 at 4:00pm — 2 Comments

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…

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Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments

No Haggle Pricing Should Become the Norm in Automotive



Joe Tarell, Cobalt Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Should No Haggle Pricing Become the Standard?

For many consumers, the mystery is gone from the car sales transaction.  The Internet has leveled the playing field for negotiating car deals while dealers and car salespeople find it increasingly difficult to hold gross on a car deal. In…

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Added by CDK Global on December 3, 2014 at 10:25am — 41 Comments

5 Ways to Deliver a Competitive Edge

Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.

1. Buy A Car In…

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Added by Anne Fleming on November 12, 2014 at 9:30am — No Comments

7 Ways to Leverage Sales to Women and Increase CSI Now

In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this substantial buying segment is…

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Added by Anne Fleming on October 29, 2014 at 10:28am — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments

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