Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…Continue
Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…Continue
Added by Richard Holland on January 29, 2015 at 7:00am — No Comments
Customer complaints happen. No matter how much a business wants to provide great customer service, there are times when the dominos aren’t lined up exactly right. The chain breaks somewhere, preventing the last domino from falling. For the most part, customers understand that businesses aren’t perfect. It certainly…Continue
Added by sara callahan on October 29, 2014 at 5:30am — No Comments
Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.
“During major shopping seasons, 1/3 of all dealer traffic came from mobile…
Normally I would answer this in an instant and say that your list of customers and prospects as well as your relationship to that list is your most important business…Continue
Added by Bobby Hunt III on September 11, 2014 at 12:00pm — No Comments
Added by Sean V. Bradley on June 16, 2014 at 9:34pm — No Comments
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…Continue
The Internet Sales 20 Group will be in Los Angeles, November 12, 13 and 14.
You DO NOT want to miss this…Continue
Added by Sean V. Bradley on September 8, 2013 at 7:17pm — No Comments
I hear this question frequently from our clients and prospects; “How do we get rid of outrageous reviews that are lies, slander, defamation, or out of bounds with the guidelines of Yelp?” Answer? Submit a request for removal…Continue
Added by Jerry Hart on July 31, 2013 at 4:25pm — No Comments
|by Alicia Ruggles, Reputation Management Specialist|
Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…
Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent…Continue
General Manager At A…Continue
Added by Sean V. Bradley on February 15, 2013 at 7:44pm — No Comments
Added by Sean V. Bradley on January 23, 2013 at 8:00am — No Comments
These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, buy potential customers can also use reviews of your business to make the important decision of whether or not they want to work with you. This has very obvious implications when it comes to earning new customers . . . but did you know that…Continue
Added by Rick Mosca on December 26, 2012 at 9:00am — No Comments
Your dealerships online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …Continue
Added by Jerry Hart on December 4, 2012 at 6:00pm — No Comments
I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!
And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!
I have been in Automotive Internet Sales for…