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Steve White's Blog Posts Tagged 'revenue' (16)

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

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Added by Steve White on October 30, 2018 at 9:00am — No Comments

Is Lack of Transparency Killing Your Lead Volume?

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.

 

Does…

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Added by Steve White on August 14, 2018 at 7:00am — No Comments

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about it. Those consumers you send your messages to aren’t in an…

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Added by Steve White on April 23, 2018 at 6:55am — No Comments

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet Manager at your dealership, the fact remains that many…

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Added by Steve White on April 10, 2018 at 6:38am — No Comments

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get insight into the behavior of online shoppers, even those…

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Added by Steve White on February 20, 2018 at 6:48am — No Comments

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

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Added by Steve White on January 4, 2018 at 6:00am — No Comments

Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 2: Sales Attribution …

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Added by Steve White on September 11, 2017 at 7:00am — No Comments

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…

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Added by Steve White on August 4, 2017 at 6:48am — No Comments

Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 -- …

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Added by Steve White on August 2, 2017 at 7:00am — No Comments

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

 …

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Added by Steve White on July 28, 2017 at 6:30am — No Comments

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…

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Added by Steve White on May 25, 2017 at 9:49am — 1 Comment

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear

In fact, consumers have become so annoyed with…

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Added by Steve White on May 23, 2017 at 6:43am — No Comments

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership showrooms.

 

Currently, the single…

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Added by Steve White on February 28, 2017 at 6:02am — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…

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Added by Steve White on February 23, 2017 at 5:21am — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…

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Added by Steve White on February 23, 2017 at 5:18am — No Comments

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